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Ethical marketing: Building trust and consumer engagement in the digital age

SmartBrief - Marketing

In today’s fast-paced world, ethical and sustainable marketing has emerged as a powerful tool for brands seeking to connect with a more conscious consumer. In its Business of Sustainability Index , PDI Technologies found that 68% of American consumers are willing to pay more for products that are environmentally sustainable.

Ethics 109
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Legal Versus Ethical: Web Scraping Edition

Webbiquity

However, the legality and ethics of using these tools for data collection are often overlooked. Not paying attention to these aspects of web scraping could lead to serious ethical controversies and lawsuits. Doing so can enable one to start a business around the data they have collected. Ethics of web scraping.

Ethics 274
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Ethical marketing in the age of hidden fees and deceptive pricing

Martech

Many businesses, facing economic pressure, prioritize short-term gains over long-term brand health. The kind of business behavior we’re seeing — hidden fees and deceptive pricing — has gotten so bad that it’s become a national issue. No matter your views, businesses shouldn’t win customers by deceiving them.

Ethics 110
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The ethics of AI-powered marketing technology

Martech

AI has now enhanced this capability, but it also raises ethical concerns. However, AI also introduces a new legion of ethical considerations for marketers to navigate. Data privacy: The cornerstone of ethical marketing For years, data privacy has been one of the primary ethical concerns in marketing technology.

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Ethical Marketing: Definition, Principles, & Examples

Ahrefs

In this guide, we’ll explore the principles it encompasses and how you can incorporate them into your business. This depends on your principles and what you define as ethical—but to get more concrete answers, we spoke with some marketers and … Read more ›

Ethics 120
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AI ethics: How marketers should embrace innovation responsibly

Sprout Social

Although it has sparked excitement and enthusiasm, there are concerns surrounding the ethics of AI. And with works like Parable of the Sower, the Machine and I, Robot within the cultural zeitgeist, it’s understandable why sci-fi fans, researchers and technologists alike warn of the dangers of ignoring AI ethics. What are AI ethics?

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4 areas of martech with ethical concerns

Martech

As I read his book , I thought about how the marketing technology industry has a role in this ethical minefield. This is especially important as marketers and people, in general, are beginning to use powerful technologies like artificial intelligence (AI) that require ethical consideration. ” So, don’t act like it.

Ethics 109