Business and Ethics - B2B Marketing Zone

Social Media and Ethics: An Interview with B2B Editor Maureen Alley

B2B Memes

MARCH 11, 2011

In preparation for my talk in an ASBPE webinar on ethic s next week, I’ve been speaking with B2B editors about how they use social media. I sent her a few questions on the ethical use of social media by e-mail just for background research, but her responses were so insightful and revealing that, with her permission, I’m posting them here.

Ethics

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Editorial Wall, or Prison Wall?

B2B Memes

OCTOBER 19, 2010

Does being involved in the business side of a media enterprise mean being involved in sales? In a speech last June , he argued that editors should get involved in all sides of a business, even if that meant selling advertising. Is it really so difficult to honor editorial ethics and pursue business interests at the same time?

Ethics

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Rethinking the Role of “Advertisers”

B2B Memes

SEPTEMBER 17, 2012

Writing last week for the Nieman Journalism Lab , Ken Doctor analyzed “ The newsonomics of the Quartz business launch. In identifying the key aspects and implications of the business news startup from Atlantic Media , Doctor touched on a number of key points for any business-oriented publication.

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Rethinking the Role of “Advertisers”

B2B Memes

SEPTEMBER 17, 2012

Writing last week for the Nieman Journalism Lab , Ken Doctor analyzed “ The newsonomics of the Quartz business launch. In identifying the key aspects and implications of the business news startup from Atlantic Media , Doctor touched on a number of key points for any business-oriented publication.

Is B2B Ready for Corporate Journalism?

B2B Memes

APRIL 20, 2010

The commenter, Marylyn Donahue, is a former journalist who now makes a living writing for businesses. But in practice, are businesses ready to adopt the practice of journalism so rigorously? Tags: Content Marketing Ethics corporate journalism new media objectivity. What adds heft to this view is its basis in experience.

Ethics

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Paul Conley: Has the Content Marketing Dream Become a Nightmare?

B2B Memes

DECEMBER 6, 2011

In the trade magazine business, not generally known for early adoption of new-media developments, Paul Conley is something of an anomaly. As early as 1996, not long after the birth of the World Wide Web, he founded a business-to-business internet news service. Ethics and Content Marketing: Ex-BW Writers Weigh In.

Content Marketing

Content Marketing Ethics Content Vendors

Can You Have Entrepreneurial Journalism without Entrepreneurs?

B2B Memes

SEPTEMBER 29, 2011

In the latest chapter of its ongoing critique of AOL’s hyperlocal news network, Patch , Business Insider last week took aim at the marketing and sales-prospecting efforts the corporation expects its editors to undertake. You might object to the ethical aspects of combining editing with marketing or sales, or to the excessive workload.

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Is the Distinction Between Consumer and B2B Media Still Meaningful?

B2B Memes

OCTOBER 21, 2011

Their effort to use their consumer publication experience to add luster to business-to-business books like Adweek and The Hollywood Reporter failed, he writes, because “useful trumps sexy.”. Related posts: How to Save Your Business by Wasting Time: Social Media and B2B. Fair enough. B2B Blog Posts of the Week.

B to B

B to B Media B2B Ethics

Do B2B Editors Get Twitter?

B2B Memes

AUGUST 12, 2011

As with other business-to-business content creators these days, there are few trade press editors who don’t have—and at least occasionally use—a Twitter account. From among the 15 magazines produced, I looked for any senior-level editors who tweeted at least once every business day on average, or 22 tweets per month.

Twitter

Twitter B2B Curation Ethics

“Content Is Power”: Q & A with Mark W. Schaefer

B2B Memes

NOVEMBER 29, 2011

Of course there are many uses and strategies for the social web, but at least with the businesses I work with, that is the biggest piece of advice I can give them. Journalism is my first love but I was increasingly interested in business. So both fields are absolutely in the content creation business these days. I love that!

Content

Content PR Social Media Ethics

Adam Tinworth: Journalism in a Period of Continuous Change

B2B Memes

DECEMBER 8, 2011

His insights there are based on a combination of his ongoing and enthusiastic experimentation with new-media platforms and his practical experience as an editor and blog evangelist for the UK branch of Reed Business Information (RBI). It was bound to transform every information business—and journalism is an information business—utterly.

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Curation: Add Value and Pass It Along

B2B Memes

JUNE 18, 2012

I think most rational people would agree with him that many Huffington Post or Business Insider stories are really just rewrites. Hammock’s guideline for avoiding this fix seems pretty clear: If you can’t add value to a story, just link to it. Perhaps not so clear is how to add value. But short of that extreme, there’s plenty of disagreement.

Curation

Curation Aggregators Act-On Guidelines

There Are Two Sides to Every Editorial Wall

B2B Memes

DECEMBER 7, 2011

In an article today on MediaShift, Dorian Benkoil makes a good case for why reporters and editors should be more involved in the business side of publishing. ” As I’ve suggested before , the purpose of the editorial wall isn’t just to keep the business side out of editorial.

Marketing Report

Marketing Report Organization Content Marketing Business

Editorial Quality Vs. Revenue: A False Dichotomy

B2B Memes

SEPTEMBER 30, 2011

On its blog earlier this month, the American Society of Business Publication Editors published an anonymous and despairing note from one of its members. ” The trade magazine business of yore was built on inefficiencies, wherein it was difficult if not impossible for businesses to reach out to their customers on a large scale.

Marketing Proposals

Marketing Proposals Custom Publishing B2B Sales Inbound Marketing

Six Tips for Effective Editorial Advisory Boards

B2B Memes

JULY 6, 2011

Even when editorial board members start out as enthusiastic participants, they may well start to lose interest or become too busy to offer meaningful help. Even the most objective board members will have blind spots, particularly when their business interests are involved. Beware editorial board disenchantment.

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Lewis DVorkin: Content Marketing or Advertorial?

B2B Memes

AUGUST 10, 2012

In his model, the publisher does not differentiate and ordain content, but simply hosts it without prejudice: For FORBES, everything we do cascades from a belief that there are five vital constituencies in the media business, each with a different agenda. FORBES certainly has a voice. AdVoice is organic to our experience, not an add on.

Advertorials

Advertorials Disintermediation Content Marketing Advertising Agencies

Lewis DVorkin: Content Marketing or Advertorial?

B2B Memes

AUGUST 10, 2012

In his model, the publisher does not differentiate and ordain content, but simply hosts it without prejudice: For FORBES, everything we do cascades from a belief that there are five vital constituencies in the media business, each with a different agenda. FORBES certainly has a voice. AdVoice is organic to our experience, not an add on.

Advertorials

Advertorials Disintermediation Content Marketing Advertising Agencies