Oktopost

NOVEMBER 12, 2020

LinkedIn just introduced Product Pages, a part of its ecosystem dedicated to building a trusted community of information around B2B products. To help you understand the value this new feature can bring you, let’s get a closer look at the what, why and how of LinkedIn Product Pages. What is a LinkedIn Product Page?

Peer-to-peer 129

Peer-to-peer Linkedin Top of Funnel Product 129

Terminus

APRIL 9, 2024

In our recent webinar, Jim Gilke, Account Manager at Terminus and Sanjay Vasdev from LinkedIn’s Customer Solutions Engineering team, shared valuable insights on how businesses can unlock their revenue potential through effective go-to-market (GTM) alignment, specifically through using Linkedin.

Ideal Customer Profiles 29

Ideal Customer Profiles Marketing Analytics Tools Webinar Metrics Linkedin 29

SmarkLabs

NOVEMBER 14, 2022

Are you looking for new ways to expand your reach on LinkedIn that don’t involve a significant amount of time or financial resources? LinkedIn Live, LinkedIn Events, and LinkedIn Newsletters are worthy features to consider for promoting the content you already have. LinkedIn Events. LinkedIn Live.

Linkedin 52

Linkedin Top of Funnel Broadcasting Newsletter 52

B2B Marketing Directions

AUGUST 13, 2023

Source: LinkedIn and Ipsos (This month's Research Round-Up discusses some of the significant findings from a recent global survey of B2B business and marketing leaders conducted by LinkedIn and Ipsos.) This spring, LinkedIn and Ipsos conducted a significant survey of B2B business and marketing leaders located around the world.

Customer Surveys 52

Customer Surveys Linkedin Research B2B Marketing 52

Buffer

NOVEMBER 1, 2022

Starting and running your own business can be incredibly stressful. One survey of small business owners from Capital One found that 42 percent of them are currently experiencing burnout or have experienced it within the past month. ” Kelly is also focused on the environment that she cultivates at her restaurants.

Small Business Marketing 82

Small Business Marketing Business Peer-to-peer Examples 82

The Lead Agency

APRIL 7, 2020

Forbes, March 2020 Considering current circumstances, businesses should understand the significance of this statement. Businesses are in the spotlight, and as such, have a responsibility to act sensitively and ensure their marketing plan is reflective of that sensitivity. A key factor in resilience is adaptability.

Planning 62

Planning Marketing Plans B2B Marketing B2B 62

Webbiquity

JUNE 20, 2023

Video marketing has become a vital and productive tool for businesses in almost every sector. Explainer videos showcase your product’s abilities, revealing how it can revolutionize the way businesses operate or streamline processes and ultimately propel success. Guest post by Nina Petrov.

Webinar Metrics 309

Webinar Metrics Demand Work Management Video Marketing 309

Pam Didner

SEPTEMBER 16, 2020

Understand how different formats of content are used online or in virtual conference calls in the current environment. Think about metrics, infrastructure, business processes, budgeting, and reporting. This function can reside within Business Units, Marketing, Sales Ops or even HR. Media Planning. Sales Enablement.

Sales Management 103

Sales Management Paid Search Agency Top of Funnel Account Based Marketing 103

Hubspot

JUNE 23, 2020

Almost every morning, I log onto LinkedIn. Traditionally, LinkedIn is a place for B2B marketing. The unique user base of professionals and students makes the social networking service a hub for business and networking. Plus, four out of five LinkedIn users hold decision-making positions within their company.

Linkedin 96

Linkedin Paid Search Agency Webinar Metrics Lead Ranking 96

Webbiquity

NOVEMBER 15, 2022

For instance, you might write copy for a LinkedIn article, delegate tasks to your team, film a TikTok, and edit video content for YouTube Shorts as part of your regular duties. Create a team-centered environment. Networking is a must-have skill if you’re looking to benefit your business and learn from your collaborations.

Social Media 308

Social Media Work Management Marketing Management Media 308

Oktopost

APRIL 2, 2021

LinkedIn is known worldwide as the professional social media platform, where individuals and businesses can network and connect. More concerned with business than cat videos or politics, it is the perfect B2B marketing platform. To get the most mileage from your LinkedIn marketing, you need to understand LinkedIn analytics.

Linkedin 78

Linkedin Analytics B2B Marketing CTR 78

xiQ

AUGUST 11, 2020

xiQ’s AI-generated DISC personality insights help you uncover the person behind the business facade. xiQ’s AI-generated DISC personality insights help you uncover the person behind the business facade. You know you have closed the deal when your prospect says: “You understand my business!” Beyond the CV is the Personality.

Business 127

Business Marketing Budget Outreach B2B Sales 127

Webbiquity

FEBRUARY 8, 2022

We’re in business to improve people’s work lives,” says Stephen. “We We operationalize culture so that we can transform the work environments so that they’re conducive to people bringing their best selves to work each day.”. Stephen: Don’t laugh, but I am one of those who spam people on LinkedIn.

Work Management 272

Work Management Marketing Management Startups CAN-SPAM 272

xiQ

AUGUST 10, 2020

xiQ’s AI-generated DISC personality insights help you uncover the person behind the business facade. You know you have closed the deal when your prospect says: “You understand my business!” Sharing relevant business information with clients and prospects, builds your reputation and brand as a trusted advisor.

Business 118

Business Marketing Budget B2B Sales Sales Cycle 118

Biznology

JULY 12, 2017

In the Ultimate Sales Machine: Turbocharge Your Business , Chet Holmes mentions that only 3% of your target market is ready to buy, 7% of your target market is open to buying but not looking, 30% of your market is comfortable with the status quo and 30% of your market believes they aren’t interested. Please let me know what you decide.

Sales Management 145

Sales Management Linkedin Top of Funnel Lead Scoring 145

B2B Digital Marketer

FEBRUARY 29, 2024

Proven Strategies for Rapid International Expansion Expanding Businesses Across Borders In our latest podcast episode, we invite you to join us on a journey into the world of international business expansion with our guest, Nataly Kelly, Founder of Born to Be Global and author of “Take Your Company Global: The New Rules of International Expansion”.

Business 52

Business Marketing Management Planning Barriers 52

Valasys

JUNE 4, 2020

On the 2 nd of June 2020, LinkedIn through its marketing blog announced some new retargeting options to allow the marketers to make their customer interactions more personalized and turn more clicks into actual customers. How Retargeting by Video Views & Lead Generation Forms will Help the Marketers Reach the Right Professionals.

Linkedin 72

Linkedin Lead Ranking Budget Programs Tools 72

Engagio

MAY 19, 2021

Account-based marketing has been at the center of business development conversations for many years. According to LinkedIn, more than half of B2B marketers were using ABM in some form last year, and 80 percent planned to boost their ABM budget here in 2021. Follow Rob on LinkedIn and Twitter ! Ruth Stevens: Data Leads the Way.

Account Based Marketing 143

Account Based Marketing Enterprise Management DemandBase Work Management 143

Anyword

APRIL 22, 2024

This deep dive explores how Anyword seamlessly integrates with key marketing channels such as Facebook, LinkedIn, Google Ads, HubSpot, and Instagram, and examines the unique features that make it a powerhouse in marketing technology.

Analytics 98

Analytics Allocation Advertising Benchmark Lead Ranking 98

Valasys

JUNE 11, 2020

LinkedIn recently rolled out virtual events and poll features which will provide brands with new engagement opportunities. LinkedIn preconized that it accelerated its product roadmap to allow businesses to connect with their online communities. LinkedIn Virtual Events.

Linkedin 64

Linkedin Features Broadcasting Communities 64

The Forward Observer

DECEMBER 8, 2023

However you define business growth–total revenue, net income, margin expansion, number of products and services, or customer loyalty–sustained and strategic growth requires an organization to do more than sell by simply communicating the value of its products or services. But they can only do all this if you lead them.

Paid Search Agency 177

Paid Search Agency Differentiation Buyer Personas Marketing & Strategy 177

B2B Digital Marketer

FEBRUARY 1, 2024

Unveiling Strategies to Amplify Sales Through Effective Customer Testimonials Explore the untapped potential of leveraging customer success Welcome to this insightful podcast episode where we explore the untapped potential of leveraging customer success for new business growth and opportunities.

Case Study 52

Case Study Case Studies Business B2B Thought Leadership 52

Valasys

JANUARY 28, 2020

LinkedIn announced that it will continue to make its business pages more robust, by integrating them congruently with the features of its Elevate app, an announcement that was made late last week. Simultaneously, more than 50 million businesses have built their LinkedIn Pages primarily to engage with their target audience groups.

Linkedin 52

Linkedin Marketing Management Network Marketing Lead Ranking 52

B2B Marketing Traction

JANUARY 15, 2015

Do you want to learn how to get found on LinkedIn, stay connected in a credible way and even generate qualified leads on LinkedIn ( without spamming people )? New Incite presents a new workshop, Mastering LinkedIn: A Practical Approach on Friday January 23, 2015, in Los Angeles. Small Business Owner. “I Who Should Attend?

Linkedin 100

Linkedin Ideal Customer Profiles CAN-SPAM Work Management 100

Hubspot

JUNE 15, 2020

Every week, I use LinkedIn to talk about current events and connect with other content creators. In fact, LinkedIn has had nearly 700 million active users in 2020 and has become one of the top social media platforms. In February 2019, LinkedIn Live was launched to individual users. And I'm not the only one. Virtual Events.

Linkedin 68

Linkedin Marketing & Strategy Marketing Strategy Paid Search Agency 68

Directive Agency

FEBRUARY 28, 2022

Oftentimes as paid media marketers, it’s easy to stick to LinkedIn’s platform reports and conduct business just on the ad side. With customer generation at the forefront of B2B SaaS goals, it’s pertinent for Marketing to work with Sales to create the best environment for successful paid media strategies. Shared Goal Setting.

Paid Search Agency 52

Paid Search Agency Lead Ranking Linkedin Marketing Qualified Leads 52

Go Beyond SEO

APRIL 26, 2023

Overall, PPC is a cost-effective way for law firms to drive traffic to their website and generate new business. LinkedIn Ads for Law Firms LinkedIn Ads can be an effective advertising option for law firms looking to reach a highly targeted, professional audience.

Advertising Agencies 78

Advertising Agencies Cost Per Click Advertisements Advertising 78

EveryoneSocial

JANUARY 27, 2017

There’s nothing worse than someone who reaches out to your LinkedIn profile only to spam you with lists of their prices and services. But your LinkedIn profile can be an extremely valuable tool for your sales initiatives. Your LinkedIn profile counts. So, spend some time developing your LinkedIn profile.

Ideal Customer Profiles 96

Ideal Customer Profiles Profiling Linkedin CAN-SPAM 96

Aberdeen

AUGUST 16, 2022

In a post-pandemic environment — whether in the office or working remotely — without technology, none of it would be possible. . Technological advances enable small businesses to work more efficiently in a number of different ways. Small Business Technology Basics . Get More ROI Out of Small Business Tech .

Small Business Marketing 52

Small Business Marketing Work Management Business Lock-In 52

Webbiquity

AUGUST 18, 2020

Today’s virtual event platforms are adding features like virtual expo halls and exhibitor booths, 3D environments and avatars, social media integration, gamification, one-to-one video networking, content libraries, and detailed attendee activity analytics. Pricing: $100/$360/$680 per month. Pricing: contact vendor.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Webbiquity

JANUARY 16, 2024

With animation, businesses can turn complex concepts into visually interesting stories that grab the audience’s attention. For example, if you’re a software company, you could use animated characters to show how your product makes daily tasks easier for businesses.

Creativity 177

Creativity Work Management Video Marketing B2B Marketing 177

ClickZ

MAY 24, 2019

LinkedIn has added a new Ads tab on Pages for increased ad transparency. Using Smooch, businesses can manage messages to customers across WhatsApp, Messenger, SMS, email, and more, all via the same platform. As we’ve reported previously, messaging is transforming the way consumers want to interact with businesses.

SERP 58

SERP Transparency Paid Search Agency Linkedin 58

Outbrain

NOVEMBER 4, 2020

Similar to the B2C environment, buying behaviors for the B2B industry have shifted amid the COVID-19 pandemic. business decision-makers) who spend more time in the consideration process. B2B marketers looking to help their business recover should not only retain current customers, but create relationships with new accounts for growth.

Buy 36

Buy B2B Marketing B2B Paid Search Agency 36

Digital B2B Marketing

SEPTEMBER 25, 2012

If you have viewed a LinkedIn profile in the last couple days, chances are you have seen a new box at the top of the page prompting you to endorse the individuals skills. Comparing LinkedIn to Klout The process to give someone +K on Klout is very similar to LinkedIn. +K-ers A Gamified LinkedIn? Is this really a good idea?

Linkedin 100

Linkedin CAN-SPAM Ideal Customer Profiles Display 100

Top Rank Marketing

NOVEMBER 8, 2023

In a world where business challenges seem to be increasingly complex, logic alone may not be enough. I’ve always loved working closely with CEOs as they scale their businesses and it’s never been more clear that to succeed in today’s environment, adding value is not just a nice to have, it’s a need to have.

B2B Marketing 119

B2B Marketing Paid Search Agency B2B Demand Generation Agencies 119

Salesforce Marketing Cloud

AUGUST 23, 2023

We understand the importance of partner success, especially when it comes to small or minority-owned businesses. We’re so proud to have launched the Salesforce Impact Accelerator , a game-changing 12-week program designed to help partners from small businesses and underrepresented groups thrive in the Salesforce ecosystem.

Advertising Agencies 52

Advertising Agencies Business Small Business Marketing Paid Search Agency 52

Oktopost

MARCH 26, 2024

In a world where authenticity, transparency, and efficiency are not just valued but expected, direct communication between brands and their customers is the heartbeat of modern-day business. In parallel, when your customers feel heard, their satisfaction and loyalty increase, only fueling business growth.

Work Management 62

Work Management Peer-to-peer Marketing Management Top of Funnel 62