Webbiquity

JANUARY 2, 2013

21% plan to implement such a system in the coming year, but another 17% “don’t know what a social CRM system is and why businesses need it.” small businesses (20-99 employees) and a third of midsized companies say they use social media “to engage with customers and prospects in a strategic and structured way.”

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NOVEMBER 8, 2010

B2B Small to Mid-Sized Businesses (B2B SMB). • Business Schools. • B2B Business Journalists. • Nominations can be submitted in 10 categories: • National / International B2B Manufacturer (includes software developers). National / International B2B Services. • B2B Organizations. B2B Trade Associations. • B2B Publications. •

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FEBRUARY 16, 2016

But brands that connect with buyers on an emotional level see twice the impact of those still trying to sell based on business or functional value, and the most connected brands enjoyed 31% greater revenue growth last year. eMarketer ). Features, functions and business outcome” marketing has a 21% lift in perceived brand benefits.

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FEBRUARY 23, 2016

Small business loves Facebook, though most don’t know if it “works.” ” 93% of small business owners and marketers use Facebook, and 92% agree that social media is important for their businesses. 93% of small business owners/marketers use Facebook, ahead of Twitter at 79%. Cloudswave ). MediaPost ).

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JUNE 16, 2015

eMarketer ). 5 Business Blogging Statistics and Facts. Companies spend, on average, 25% of total marketing budgets on content marketing. Heidi Cohen ). The most effective B2B content marketing tactics are in-person events (cited by 69% of marketers), webinars/webcasts (64%), video (60%), and blogs (60%). Target Marketing ).

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APRIL 26, 2010

What strategies and tactics should you employ to maximize business results online? 101 Tips from 50 Small Business Bloggers by Open Forum. 7 Free or Cheap Ways to Effectively Promote Your Business Online by Dumb Little Man. In Social Media, It’s Not Just Business, It’s Business-To-Business by Brian Solis. ** 5 Stars.

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FEBRUARY 2, 2011

Brittany Brouse defines the characteristics and key purposes of five types of white papers, including the business benefits white paper, the technology benefits white paper, and the product comparison white paper. 2011 Trends: Content Marketing Is Critical by eMarketer. The bad news is that it’s not easy.&#. Article Submission Sites.

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MAY 3, 2011

Jennifer is the General Atlantic Professor of Marketing at the Stanford Graduate School or Business, and author of The Dragonfly Effect: Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change. A B2B marketer, strategist, writer and Author of eMarketing Strategies for the Complex Sale. Jennifer Aaker. ardath421.

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APRIL 14, 2014

“Big data” is one of the trendiest buzzwordy terms in marketing/technology/business today. CMOs say they feel pressure from the top to prove the value of marketing, just 51% of CEOs agree “that marketing’s financial value is clear to the business.” eMarketer ). eMarketer ). eMarketer ).

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FEBRUARY 28, 2011

Honigman – Social Media Manager at Sears Holdings Corporation.

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OCTOBER 16, 2012

eMarketer ). eMarketer ). Less than half of Fortune 500 businesses provide a link to their Facebook profile or Twitter handle on the Contact Us page of their Web sites. Business Insider ). Business Insider ). Roughly 60% of business blogs are updated at least twice per week. MediaPost ). MediaPost ).

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DECEMBER 1, 2015

As consumer and business buyer use of social media has matured and become more sophisticated, their expectations of brands in social media have evolved as well. 90% of companies now use social media for business purposes – up from 60% in 2013. eMarketer ). eMarketer ). eMarketer ). Image credit: Buffer.

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JUNE 15, 2015

Along the lines of this spring’s blogging for business series here, this series will share findings and insights from some of the top minds and voices in digital and web marketing, including Heidi Cohen, Michael Brenner, Marissa Pick, Frank Strong, Shelly Kramer, and Lee Odden. eMarketer.

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JULY 14, 2015

Business and consumer marketers are nearly unanimous in their belief in the importance of social media to marketing activities. The key to making social media marketing effective at the business level is to have a strategy in place and measure key performance indicators. eMarketer ). eMarketer ). eMarketer ).

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FEBRUARY 21, 2011

2009 Email Marketing Metrics Benchmark Study by XDXY eMarketing Tips. Email Marketing Benchmarks for Small Business by MailChimp. by eMarketer. 5 Ways To Combine Social Media And E-Mail Marketing To Double Your Online Impact by Business Insider. Email Marketing Research and Stats.

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JANUARY 19, 2011

Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog. B2Bs Tap Social to Boost Search by eMarketer. Social Media and Search.

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JULY 28, 2015

eMarketer ). Asked to name their number-one challenge, 15% of digital marketers said “meeting the expectations of the always-connected customer,” 14% chose “executing consistent campaigns that drive desired business outcomes” (i.e., 60% of all digital advertising goes toward direct response goals.

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AUGUST 11, 2015

eMarketer ). Twitter is where millennials turn for business and financial information as well as sports. Facebook accounts for 21% of all social media referral traffic to websites. TechCrunch ). 81% of B2B marketers use Facebook to distribute content. Digital Marketing Philippines ). Facebook accounted for 7.8% of that total.

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JULY 26, 2010

the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. Should You Use Foursquare for Your Business? B2B Social Media: Why Do Business Professionals Use Social Media? Mi6Agency Marketing ( Emarketing CMO Demographics Case Study Audience Twitter Aging ).

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JANUARY 17, 2011

How do social media marketing strategies in small businesses differ from those in larger enterprises? More than 700,000 local businesses have active Pages on Facebook. Still don’t think social media is important for marketing your business? by eMarketer. 75% of small businesses in the U.S. Yes—sort of.

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SEPTEMBER 22, 2015

As social media marketing has become ubiquitous ( 88% of marketers say social media is important for their businesses), hundreds of new tools have developed just in the past few years: tools for social media management, monitoring, measurement, automation, identifying influencers, creating graphical content, and more. More than 60% of U.S.

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SEPTEMBER 12, 2011

Social media marketing has gone well beyond the hype stage and is now mainstream business practice. 30 Ways to Use Social Media for Business People by SEOptimise. 9 Social Networks Your Business Should Be Using by Likeable Media. Still, questions remain: how do I use social media most effectively across the enterprise?

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NOVEMBER 12, 2013

As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. How can marketers help their organizations move from “social media marketing” to “social business”? Between large and small businesses?

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NOVEMBER 12, 2013

As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. How can marketers help their organizations move from “social media marketing” to “social business”? Between large and small businesses?

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MARCH 3, 2015

A to Z of Bite-Size Twitter Tips For Business Startups by Social Success. ** 5 STARS. ” Infographic: Dr. Seuss’ Guide to Twitter for Busy Executives by The Sword and the Script. Why Should You Use Twitter: Confessions of a Dedicated Tweeter by SumAll. of Internet users will be on the platform.”

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AUGUST 5, 2013

For example, 93% of marketers use social media for business. Small businesses? 93% of marketers use social media for business. eMarketer ). As universal as business use of social media can seem to be, 26% of companies still block access to social media sites in their workplaces. Rapidly growing companies?

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DECEMBER 2, 2014

What are the top barriers to adopting social business practices? eMarketer ). eMarketer ). 66% of marketers claim that social indirectly impacts their business performance but only 9%t claim that it can be directly linked to revenue. Real Business Rescue ). What type of content is most effective? Heidi Cohen ).

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MARCH 11, 2013

Search Critical in Brand-Building Strategies by eMarketer. “Search is where the audience can be found,” according to research from eMarketer, noting that 85% of U.S. SEO, Social and Content Marketing in Top Demand by eMarketer. 6 Small Business Marketing Trends for 2013 by Masterful Marketing.

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FEBRUARY 7, 2012

” McKinsey Social Technologies Survey: the Business Ecosystem Benefits by Fusion Marketing Experience. Executives Fail to Focus on Social Media Marketing Strategy by eMarketer. Nearly half (47%) admit a social plan is necessary but not a strategic priority and 19% say social business strategy is simply not necessary.”

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SEPTEMBER 8, 2010

What social media tool helps small business double their reach on Twitter? How much do small businesses spend on search engine marketing? And my favorite: “The ROI of social media is that your business will still exist in five years.&#. Of Business Internet Traffic Goes To Facebook by All Facebook. goes to Facebook.

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FEBRUARY 14, 2011

Citing research from eMarketer, Brian Solis documents the continuing shift from interruption-based advertising to earned media engagement as the primary mode of marketing, as well as shifts within the social media landscape (e.g. 3 must-have marketing tools for small businesses by iMedia Connection. You decide.

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AUGUST 18, 2012

–yet only 25% of companies offer social business training to their employees. eMarketer ). 70% of local businesses use Facebook.The U.S. Business Insider ). Business Insider ). Marketingeasy ). B2b marketers believe social media is critical to organic search success. BtoB Magazine ). User Experience.

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NOVEMBER 28, 2011

Sure, teenagers spend a lot of time on YouTube, but did you know that three-quarters of business executives watch work-related online videos weekly? ” Executives & Online Video [CHARTS] by eStrategy After Hours David Erickson shares eMarketer findings about the popularity of online video among business executives.

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