Benchmark Email

MARCH 1, 2022

Email marketing has the best return on investment of all marketing channels. On average, every dollar you spend on email marketing can bring up to $36 in ROI. However, driving such a high return is easier said than done.

Small Business Marketing 105

Small Business Marketing Email Marketing Marketing & Strategy Marketing Strategy 105

ClearVoice

MARCH 14, 2024

You can’t overlook the value of email marketing when it comes to content distribution. That is why most marketing leaders look to email marketing to bolster their content distribution efforts — it has proven effective. We will explore the ins and outs of integrating email marketing into your content distribution strategy.

Distribution 98

Distribution Marketing AI Email Marketing Marketing & Strategy 98

Optinmonster

APRIL 3, 2024

Do you want to learn how to write an outreach email? Or, are you are struggling to get responses from your outreach emails. Outreach emails are a vital tool for building relationships, generating leads, and driving traffic. But crafting an email that gets noticed in a crowded inbox is an art. What is an Outreach Email?

Outreach 68

Outreach Tips Marketing & Strategy Email Marketing 68

Martech

NOVEMBER 20, 2023

It should feel like that curated gallery where every email is crafted just for you, echoing your business needs. Imagine B2B emails that ditch the generic approach for something as personal as a gallery owner’s welcome. 72% of consumers only respond to email messages directed toward them – that is personalization.

Email Marketing 125

Email Marketing B2B Marketing Marketing & Strategy Marketing Strategy 125

Martech

OCTOBER 30, 2023

Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. This guide tells you the most important things to know about sending emails that your customers want to receive and that inboxes won’t block. This can be executed as a “welcome” email.

Email Marketing 114

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 114

Marketing Insider Group

APRIL 11, 2023

Even though these options might sound like the logical next-step for your business, what you really need is a website that attracts the right people, communicates your company’s specialty, and converts traffic into leads. Here’s 7 digital marketing services every business needs to stay competitive in a saturated market.

Marketing Automation Services 329

Marketing Automation Services Marketing Budget Paid Search Agency Service 329

SendX

DECEMBER 11, 2023

Waves of new marketing strategies may pop up every year, but email campaigns remain one of the most effective options to date. In fact, studies show that most smartphone users prefer to receive brand communication via email, and the average ROI for email marketing is $36 for every $1 spent.

Email Campaigns 328

Email Campaigns Campaigns Practices Best Practices 328

SendX

MARCH 18, 2021

Your customers know things that you could use to improve your email marketing strategy in ways that you couldn’t find on your own. In this context, the words “user” and “customer” mean the same: they both refer to the people that your business profits from. They are the sole reason your business exists.

Email Marketing 221

Email Marketing Marketing & Strategy Marketing Strategy Customer Satisfaction 221

Marketing Insider Group

MARCH 11, 2024

Once they have made that initial interaction, it’s up to you to reach out and launch your strategy to convert them to sales. If that’s still your strategy, that’s one reason why you aren’t generating leads. Here’s where AI can bridge the gap between content strategy, digital marketing, engineering, and data with your human audience.

Top of Funnel 276

Top of Funnel Sales Qualified Leads Leads Lead 276

Marketing Insider Group

MAY 30, 2023

Are you tired of spending countless hours manually creating content, following up with leads, and analyzing data for your small business marketing ? Have you thought about using AI for small business marketing to make your life a little easier? Here’s the scoop on AI for small business marketing. You’re not alone.

Small Business Marketing 270

Small Business Marketing Marketing AI Paid Search Agency Marketing Automation Services 270

Marketing Insider Group

APRIL 12, 2021

People only have so much to give, and if your emails don’t have immediate appeal, you can kiss your click-through dreams goodbye. Recent research shows email open rates dropped in 2020. That trend may reverse, but the number of emails in the world will continue to increase significantly. But where to begin?

Deliverability 362

Deliverability CAN-SPAM Business Click Rate 362

Benchmark Email

DECEMBER 20, 2023

That’s why email marketing is pivotal. Email marketing stands as a cornerstone of customer engagement and… The post Ultimate Guide to Email Marketing for Retail Businesses: Strategies, Tools, and Customer Engagement Techniques appeared first on Benchmark Email.

Email Marketing 61

Email Marketing Marketing Strategy Marketing & Strategy Tools 61

SendX

JUNE 16, 2020

Have a strong lead-gen strategy to build your email list Right from day one, you should be gathering email addresses at every point you can—your site, your blog, your content. Most of the time, they won’t be opening up their wallet right away, but having their email gives you a chance to convert them later on.

Email Marketing 195

Email Marketing Webinar Metrics Examples Marketing & Strategy 195

Benchmark Email

JANUARY 29, 2024

In the dynamic world of manufacturing, launching a new product or announcing an upgrade can be a pivotal moment for a business. Effectively communicating these developments to your audience is crucial for success, and email marketing stands as a powerful tool in this endeavor.

Product 98

Product Marketing & Strategy Advertising Benchmark Email Marketing 98

Visitor Queue

NOVEMBER 21, 2023

As we approach 2024, the effectiveness of your B2B email marketing strategy can make or break the success of your business. With 77% of marketers seeing an increase in their email engagement over the last 12 months, it’s easy to see why marketers continue to prioritize email marketing.

Email Marketing 81

Email Marketing B2B Marketing Marketing Strategy Marketing & Strategy 81

Hubspot

JULY 6, 2021

Welcome to Breaking the Blueprint — a new blog series that dives into the unique business challenges and opportunities of Black business owners and entrepreneurs. We live in a digital era, and people are still checking their emails daily, so strong email marketing strategies are essential, especially for Black-owned businesses.

Email Marketing 100

Email Marketing Marketing & Strategy Marketing Strategy Planning 100

Scoop.it

OCTOBER 6, 2022

At present, it is a core component of many businesses’ marketing arsenals. In this article, we are going to highlight various ways in which you can effectively combine your social media and email marketing strategies to amplify your business’ growth. Read on to find out! Upload Your Contact List To Social Media Platforms.

Social Media 84

Social Media Media Marketing & Strategy Business 84

Stevens & Tate

SEPTEMBER 26, 2023

Email marketing is an affordable and effective tool to help your rand stay in touch with customers to ensure more revenue. In fact, studies show that robust email marketing strategies have an ROI of about 4400%. The following tips can help improve your email marketing results and grow your business.

ROI 97

ROI Email Marketing Marketing Strategy Marketing & Strategy 97

Webbiquity

OCTOBER 1, 2019

According to a Content Marketing Institute survey , 93% of B2B marketers use email to deliver content. While business executives are aware of the power of email marketing , their interest does not always translate into sufficient investment to support a profitable strategy. Image credit: Muhammad Ribkhan on Pixabay.

Email Marketing 207

Email Marketing Sales Qualified Leads Lead Scoring Lead Ranking 207

Sharpspring

SEPTEMBER 16, 2022

Creating an effective email outreach strategy is something any business investing in digital marketing will have to face. Whether it’s for lead generation or nurturing, or for influencer marketing and link building, reaching out to people via email is an integral part of any marketing strategy.

Outreach 98

Outreach Effectiveness Marketing & Strategy CAN-SPAM 98

Webbiquity

APRIL 22, 2021

Many small business owners spend time researching effective marketing tips to help grow their companies and aid with customer conversion. Personalizing your marketing strategies can widen and engage your audience more successfully. This will help you develop a marketing strategy that will be successful now and in the future.

Small Business Marketing 281

Small Business Marketing Personalization Marketing & Strategy Marketing Strategy 281

Benchmark Email

NOVEMBER 8, 2023

The holiday season isn’t just a time for decking the halls and spreading cheer; it’s also a golden opportunity for businesses to capitalize on the festive spirit and boost their bottom lines.

Email Marketing 75

Email Marketing Marketing & Strategy Marketing Strategy Advertising Benchmark 75

Fount Media

NOVEMBER 10, 2022

Email marketing is one of the most critical components of any business. It can help increase your customer base, grow your sales, and build a strong email list. Here’s a guide on how to start email. However, it can take much work to figure out how to do it right.

Email Marketing 52

Email Marketing Marketing & Strategy Marketing Strategy Business 52

SendGrid

JULY 19, 2023

Learn everything you need to know about building, designing, and choosing email marketing strategies that drive results for your business. The post 12+ Email Marketing Strategies for Engaging Campaigns (2023) appeared first on SendGrid.

Email Marketing 77

Email Marketing Marketing & Strategy Marketing Strategy Campaigns 77

Porch Group Media

JANUARY 14, 2023

Email personalization refers to the process of sending hyper-targeted emails to your audience using the insights you have about your customers or prospects. Emails can be personalized using first name, last name, location, purchase activity, shopping cart items, and much more. Consumers want to be treated as individuals.

Email Campaigns 98

Email Campaigns Personalization Campaigns Marketing & Strategy 98

SmartBug Media

FEBRUARY 14, 2023

In a perfect world for e-commerce businesses, the process a shopper goes through to find a brand’s product or service would be very simple: The shopper searches Google, finds a brand’s website, selects a product from a page, heads straight to the shopping cart, and completes the purchase at checkout. What Is Email Nurturing?

Webinar Metrics 97

Webinar Metrics Branding Brand Identity Marketing & Strategy 97

Optinmonster

JANUARY 26, 2023

A winning email marketing strategy can help you do that! Email marketing remains the most effective way to reach customers and leads across industries. That’s why you need a strong email strategy if you want to supercharge your business growth. What Is An Email Marketing Strategy?

Email Marketing 92

Email Marketing Marketing & Strategy Marketing Strategy Work Management 92

Benchmark Email

JUNE 6, 2023

As a small business owner, you know the value of using email marketing to reach out to your target audience and promote your products or services. However, you may also be aware of the challenges that come with it, such as budget constraints and limited resources.

Small Business Marketing 52

Small Business Marketing Cost Email Marketing Marketing Strategy 52

SmartBug Media

JANUARY 6, 2023

Email marketing is the most tried-and-true channel used by e-commerce marketers to retain customers, develop relationships, and deliver personalized content for audiences in each stage of the customer journey. But its effectiveness has also contributed to an oversaturated channel used by the majority of e-commerce businesses.

SMS 98

SMS Email Marketing Marketing & Strategy Marketing Strategy 98

Predictive Response

JANUARY 7, 2023

Email Marketing is an essential marketing tool that every business should have in place. However, these numbers only make sense if you have a plan or strategy in place to make sure you are getting the most out of the time and resources spent creating your email campaigns. How Do You Develop An Email Marketing Strategy?

Email Marketing 109

Email Marketing Marketing & Strategy Marketing Strategy Effectiveness 109

Marketing Insider Group

DECEMBER 29, 2020

Marketers have been forced into survival mode to keep their businesses afloat. The businesses finding the most success today, despite the turbulence, are the ones willing to remain flexible, make change rapidly, and get creative. Despite the turmoil, many businesses remain optimistic heading into 2021. Source: Gartner.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Marketing Insider Group

AUGUST 11, 2023

In today’s digital landscape, social networks play a pivotal role in business growth and brand awareness. This comprehensive guide explores the top social networks that offer unique opportunities for businesses to connect, engage, and thrive in the online sphere.

Social Networks 186

Social Networks Business Work Management Social Media 186

Vision6

DECEMBER 17, 2023

A well-structured plan can be a lifesaver for your business, ensuring you effectively handle and avoid further reputational damage. This is crucial for protecting your business’ reputation, ensuring public safety, and minimising damage. This will help you refine your strategy to ensure you are prepared in case of future issues.

SMS 52

SMS Marketing & Strategy Work Management API 52

Martech

NOVEMBER 8, 2021

“AMP is an innovative Google technology that allows recipients to interact with live content right inside an email,” said Matt Harris, CEO and cofounder of email creation platform Dyspatch, in a recent talk at the MarTech conference. Subscribers don’t need to click through to a web page with an amp email,” he added.

Marketing & Strategy 113

Marketing & Strategy Conference Customer Satisfaction Customer Surveys 113

Only B2B

JUNE 30, 2021

Many people think email is an outdated way to market, but the truth is more than 80% of businesses use email marketing and observed extraordinary results in their revenue. Email Marketing has the great potential to push your ROI exponentially. Email is the best way to ensure your customers don’t miss any updates from you.

Email Marketing 118

Email Marketing Marketing & Strategy Marketing Strategy Top of Funnel 118

Marketing Insider Group

JANUARY 4, 2021

Hitting that next level of growth is challenging for any business. SaaS (software as a service) businesses may find it even more overwhelming. When it comes to developing growth marketing strategies, you don’t have every resource at your disposal. Small businesses don’t need a huge budget to drive growth. Quick Takeaways.

Growth Marketing 360

Growth Marketing Marketing Strategy Marketing & Strategy Marketing Automation Services 360

Optinmonster

DECEMBER 22, 2022

Ready to start or improve your email lead generation strategy? Email marketing is one of the most effective digital marketing strategies around. You can use email for generating leads as well as bringing them through your marketing funnel towards closing the sale. What Is Email Lead Generation?

Lead Generation 89

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 89