Martech

MAY 24, 2023

Email marketing is a fundamental element of marketers’ toolkits. Dig deeper: 6 tactics to create recession-proof email marketing One key signal is that average email open rates are declining, as inboxes filter out promotions and consumers stop bothering to check those folders. Instead, marketers need to send better emails.

Email Marketing 100

Email Marketing Gartner Peer-to-peer Privacy Policies 100

Marketing Insider Group

APRIL 12, 2021

People only have so much to give, and if your emails don’t have immediate appeal, you can kiss your click-through dreams goodbye. Recent research shows email open rates dropped in 2020. That trend may reverse, but the number of emails in the world will continue to increase significantly. But where to begin?

Deliverability 362

Deliverability CAN-SPAM Business Click Rate 362

Webbiquity

APRIL 22, 2021

Many small business owners spend time researching effective marketing tips to help grow their companies and aid with customer conversion. As a business owner, you should establish objectives for what you want to achieve with your marketing strategy. Guest post by Grace Murphy. Choose a theme.

Small Business Marketing 285

Small Business Marketing Personalization Marketing & Strategy Marketing Strategy 285

Marketing Insider Group

DECEMBER 29, 2020

Marketers have been forced into survival mode to keep their businesses afloat. The businesses finding the most success today, despite the turbulence, are the ones willing to remain flexible, make change rapidly, and get creative. Despite the turmoil, many businesses remain optimistic heading into 2021. Source: Gartner.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Webbiquity

MARCH 8, 2022

There are lots of helpful articles sharing digital marketing tips online. Five little-used digital marketing techniques for your business. It helps people discover your brand through search engines and social media. It helped the article attract a lot of shares and backlinks. Guest post by Mitt Ray. Provide gift cards.

Small Business Marketing 294

Small Business Marketing Tactics Business Peer-to-peer 294

Webbiquity

NOVEMBER 21, 2021

Black Friday and Cyber Monday 2021 promotions make this an excellent time to take stock of your business software toolbox. Get a proven small-business accounting systems that includes features such as invoicing, bill pay, bank account reconciliation, inventory tracking, job costing, budgeting, and integration with Microsoft Office 365.

Budget Programs 332

Budget Programs Marketing Management Software Webinar Metrics 332

Zoominfo

SEPTEMBER 12, 2023

Demand for generative AI has reached a fever pitch in business — and like a lot of tech trends, the early waves of excitement are starting to collide with bottom-line reality. The Impact of GTM Data on Generative AI Many business leaders understand the overall importance of data quality. Write a follow-up prospecting email.

Zoominfo 147

Zoominfo Multi-Touch Attribution Ad Building Marketing Analytics Tools 147

Marketing Insider Group

JANUARY 4, 2021

Hitting that next level of growth is challenging for any business. SaaS (software as a service) businesses may find it even more overwhelming. For any SaaS company looking to accelerate growth with minimal investment, we’ve put together a list of actionable tactics to help you do just that. You have to think lean and mean.

Growth Marketing 359

Growth Marketing Marketing Strategy Marketing & Strategy Marketing Automation Services 359

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. Let’s start with the business brass tacks. Here we go!

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Marketing Insider Group

AUGUST 11, 2023

In today’s digital landscape, social networks play a pivotal role in business growth and brand awareness. This comprehensive guide explores the top social networks that offer unique opportunities for businesses to connect, engage, and thrive in the online sphere.

Social Networks 179

Social Networks Business Work Management Social Media 179

Marketing Insider Group

FEBRUARY 22, 2021

If you want to boost your online presence, one of the best things you can do is claim your Google business listin g. Especially if you just started marketing your business , Google My Business is a great launching point. Today, most people and business buyers look for products and services online.

Google 284

Google Business Ideal Customer Profiles Work Management 284

Marketing Insider Group

DECEMBER 28, 2020

The reality is, we could certainly live without it on a personal level, but as a business, it’s a necessity. It’s a broad category of tools that leverage technology to help organizations meet their goals and gain efficiencies. Every business wants to monitor website analytics. What Is MarTech? What Are the Main MarTech Tools?

Enterprise Management 363

Enterprise Management Marketing Automation Services Marketing AI Work Management 363

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing. Why this surge?

Marketing AI 120

Marketing AI Lead Ranking Work Management Lead Scoring 120

Webbiquity

JANUARY 14, 2021

Communicators today have a multitude of options to convey their messages, allowing them to address business concerns in real time. This change has helped companies save time and money, interact on a larger scale with the market, and enjoy real-time feedback. Automation. Collaboration.

Marketing AI 263

Marketing AI Skype Work Management Business 263

Delivra

APRIL 23, 2021

When it comes to marketing that gets results, no channel does it better than email. Even though it is one of the oldest communication channels around, email has had quite a solid renaissance as a marketing tool that delivers when it comes to ROI. In fact, according to research, email can result in ROIs of 4400%. Good question.

Automation 76

Automation Marketing Automation Services Marketing Management Lead Nurturing 76

Scoop.it

FEBRUARY 15, 2024

Anyone can argue that small businesses need email marketing more than anyone else. If you think about it, small businesses must be very cautious about the marketing channels they pick because they have limited resources and budgets. That’s why email marketing is a perfect fit for them. Not convinced? Not convinced?

Small Business Marketing 93

Small Business Marketing Email Marketing Business Paid Search Agency 93

Martech

FEBRUARY 20, 2024

Today Salesforce announced Marketing Cloud Growth, an edition of Marketing Cloud designed specifically for small businesses. With help from AI, this edition makes it easy for marketers to segment audiences, create and execute email campaigns from text to image, optimize campaign performance and create unified customer profiles.

Small Business Marketing 117

Small Business Marketing Enterprise Management SMB Ideal Customer Profiles 117

ClearVoice

JANUARY 27, 2020

Email deliverability continues to be a challenge for many marketers — both for those directly responsible for sending emails and those relying on email marketers to distribute their content and generate leads and sales. How can it be used to help emails reach inboxes? Write and optimize email subject lines.

Marketing AI 102

Marketing AI Lead Scoring Lead Ranking CAN-SPAM 102

PureB2B

MAY 30, 2022

Email sequencing can be the online salesperson who does all the heavy-lifting and takes none of the credit. There are many different types of email sequence (also known as cadence), and today we’re looking at a prospecting sequence but just to make sure we’re on the same page, let’s explore what an email sequence actually is.

Linkedin 62

Linkedin Marketing Prospects Sales Qualified Leads Touchpoints 62

Martech

MAY 16, 2022

I found myself in Thailand, volunteering with an organization that helped rescue women from human trafficking. She founded her cosmetics company in 2015, naming it after the women to honor them and highlight a larger mission — to help stop human trafficking. Using email to build strong customer relationships.

Marketing & Strategy 79

Marketing & Strategy Marketing Automation Services Digital Transformation CRM 79

Martech

MARCH 29, 2024

By shifting from an output-based approach to marketing to an outcome-based approach, Colt Technology Services realized up to 500% improvements in some of its most critical business measurements. His job is to deliver competitive advantage, measured in business outcomes and value delivery. Stop doing agile for agile’s sake.

Planning 106

Planning Business Work Management Word of Mouth 106

Martech

APRIL 8, 2024

Answer: As a marketing expert, I can provide you with some interview questions that can help assess a candidate’s skills and experience in business analysis and analytics. Can you describe a project where you used data analysis to identify opportunities for business process improvement? Here are a few examples: 1.

Business 89

Business Best Practices Marketing AI Forecasting 89

Salesforce Marketing Cloud

FEBRUARY 26, 2024

Get ready, world: AI assistants may become your new business BFF. Imagine writing an email in 20 seconds instead of 20 minutes, completing hours of research in minutes, or automatically receiving a full summary of a customer’s service history. First up: sales emails. “We You won’t find this assistant on a website. The best part?

Marketing AI 89

Marketing AI Business Enterprise Management Work Management 89

Martech

DECEMBER 14, 2023

Today, Salesforce announced significant updates to its Einstein 1 Platform that will unify business data to help inform AI prompts for those who use the Einstein Copilot AI assistant. But for the AI assistant to be helpful, the business data needs to be unified. Business email address Subscribe Processing.

Marketing AI 104

Marketing AI Business Paid Search Agency Marketing Management 104

SalesGrape

FEBRUARY 2, 2024

For small businesses aiming to thrive in today’s competitive market, effective business development is crucial. While many small enterprises operate with limited resources, strategic partnerships with business development companies can provide a powerful boost.

Small Business Marketing 72

Small Business Marketing Business Sales Qualified Leads Allocation 72

Salesforce Marketing Cloud

JANUARY 12, 2024

Many small and medium businesses (SMBs) are very familiar with operating with reduced staff and tightened budgets. But marketing smaller businesses can drain your energy, not to mention your bank account. Here’s how to think about marketing your business on a budget. Have other businesses expanded or stepped in to fill the void?

Budget Programs 105

Budget Programs Small Business Marketing Work Management Marketing Budget 105

Liveintent

FEBRUARY 16, 2021

That means leaning into the value of first-party data by investing in direct-to-consumers channels that enable its activation and continued collection – like email. ” He added that email can “drive immediate revenue and is a cornerstone of addressability and identity resolution.”

Advertising Agencies 71

Advertising Agencies Custom Publishing Lock-In Newsletter 71

Liveintent

APRIL 26, 2022

That’s where email comes in. As the most trusted media channel on the web, email is the answer to understanding your audience, gathering first-party data, and reaching customers with opt-in, one-to-one content at just the right moment. Put more simply, email is the key to personalization. (In

Personalization 62

Personalization ROAS Emarketing eCommerce 62

Marketri

MARCH 6, 2024

Every minute spent configuring accounting software and making entries was time away from being the sole consultant in the business and the sole executive working on the business. Messy books = messy business. It’s easier to get business when you’ve had business! The reason is straightforward.

Ad Building 118

Ad Building Tips Brand Identity Branding 118

Optinmonster

FEBRUARY 15, 2024

I’ve got very exciting news to share with you today, but first, a question: If I said there was a simple way to grow your email list 600%, would you be interested in knowing what it is? A lead magnet is a valuable piece of content offered to website visitors in exchange for contact details, like an email address.

Small Business Marketing 96

Small Business Marketing Leads Lead Marketing Qualified Leads 96

Inbox Insight

APRIL 22, 2024

Businesses are continually seeking unique strategies to stand out from the crowd, maintain a competitive edge, and ensure sustainable growth. This blog explores the significant benefits of lead generation, highlighting its importance and role in modern business. One strategy has proven to be a game-changer – lead generation.

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 52

Fount Media

DECEMBER 18, 2022

Email marketing can be a great way to reach out to your customers and promote your business. However, knowing how to take your email marketing to the next level is not easy. The trick that can help you take your email marketing to the next level is focusing on quality.

Email Marketing 52

Email Marketing Paid Search Agency Promotion Marketing 52

Contently

JANUARY 11, 2023

As countless marketing messages flood email inboxes, McKinsey research suggests 71% of customers expect the messages they receive from brands to be personalized—and 76% are frustrated when they’re not. Data tells you what your customer wants and needs and how you can help (at least for the problems your business can solve).

Personalization 177

Personalization Top of Funnel Business Enterprise Management 177

Sprout Social

JANUARY 9, 2024

Add to these, workflow inefficiencies, data silos and rising costs, and there’s a growing need for tools that can help give you an edge. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making.

Analytics 113

Analytics Enterprise Management Work Management Business 113

Outbound Engine

DECEMBER 4, 2019

It’s always a good time for business owners to think about the most effective small business marketing ideas. Or it could be that business seems to be stagnant. Whether you’ve been in business for 3 months or 30 years, there is always room for improvement. How can you help them do it better?

Small Business Marketing 145

Small Business Marketing SMB Business Tips 145

Martech

MARCH 26, 2024

The challenge for modern businesses is to fully recognize and leverage this potential by integrating martech teams into strategic planning discussions from the onset, unlocking opportunities for innovation, growth and competitive advantage. Here are ways it can help other business functions. In your inbox.

Allocation 87

Allocation Marketing & Strategy Business Forecasting 87

Only B2B

APRIL 17, 2024

In nutshell, it’s all about saving your time, optimizing the resources and making your business quite easy and manageable. Additionally, only 24% of outbound sales emails are ever opened. So, don’t hesitate to explore appointment setting services and take your business to new heights.

Ideal Customer Profiles 71

Ideal Customer Profiles Marketing Management Sales Qualified Leads Service 71