Anything Goes Marketing

JULY 23, 2006

One of the best practices that I preach for email marketers is to reuse content that you have on your site already. Grip On Tools, a company that imports tools, created and used a flash video as a link within their emails to major tool distributors. Why re-invent the wheel each time? What about flash demos that you may have created?

Video Marketing 100

Video Marketing Landing Pages PR Webinar Metrics 100

Anything Goes Marketing

JULY 15, 2006

It's not surprising though that adoption for blogs is slow for businesses as indicated in a recent eMarketer article. Another option is to send out an email to your executive team and ask them if anyone wants to blog. Technorati tags: business blogs , GM , Emarketer The people who blog have to want to do it.

Business Blogging 100

Business Blogging Emarketing Business Blogger 100

Anything Goes Marketing

SEPTEMBER 11, 2013

I’m too busy.” “I’m I never got your email.” How many letters, emails, calls, texts, tweets etc… do you normally have to send before you hear back from your customers? This was a post I originally created for Kapost''s Content Marketeer Blog. I’m travelling." It’s end of quarter.” “I

Email Marketing 100

Email Marketing Content Marketing Content Business 100

Anything Goes Marketing

JULY 4, 2010

This hopefully results in more sales opportunities and closed business for your company and that nice bonus that you deserve. This past week, I read about a fantastic approach from Avid that makes it easy for email subscribers to customize the email content they receive from Avid as well as let Avid know what they are interested in.

Segmentation 100

Segmentation Tips Landing Pages Ideal Customer Profiles 100

Anything Goes Marketing

AUGUST 19, 2006

These days everyone has advice on how to improve your online presence for your business and generate leads through e-marketing strategies. Send one last email blast. Notice how we have used consistent branding between email and your website. The "from" name of your email should always include the name of your company.

Paid Search Agency 100

Paid Search Agency Planning Blast Campaigns Banner Ads 100

Anything Goes Marketing

JULY 27, 2006

As a business blogger, one thing that probably won't work too well is to include in every post some sort of call to action to buy your products or services. For example, a large business that has a tough time amalgamating all of it's customer data may not realize that there are people out there that can help them. BUY NOW !".

Newsletter 100

Newsletter Lead Nurturing Leads Lead 100

Anything Goes Marketing

FEBRUARY 25, 2007

If you read Anne Holland's weekly email newsletter, you will typically hear her preaching to e-marketers to TEST, TEST, TEST. Just for fun I went to the home page and saw the article: How to Test Email Landing Pages (More Easily). :) Testing in e-marketing is definitely important in terms of getting the most bang for your buck.

Landing Pages 100

Landing Pages Tips PPC Open Rate 100

Anything Goes Marketing

SEPTEMBER 7, 2006

Why not consider doing a video that could be used as a TV ad, website video, posted on YouTube , added to your business blog, linked to from emails and advertised in magazines and print material. Update: Found an article on ClickZ regarding integrated marketing campaigns using direct mail and email. Sounds difficult eh?

Youtube 100

Youtube Campaigns Planning Tagging 100

Anything Goes Marketing

MAY 12, 2007

Many B2B marketers ask these questions daily: We have this great website, we use email, we use search - what else can we do? Besides name and email, choose your registrations carefully! 56% of users use business email addresses but 46% use non-business email addresses.

Lead Qualification 100

Lead Qualification Sales Qualified Leads Webcast Generation 100

Anything Goes Marketing

SEPTEMBER 6, 2006

He has also started an email newsletter by capturing email addresses. Tags: business blog search. Darren also suggests to write about items that incorporate keywords that are highly searched on (interesting because Hitail argues counter to this). People forward his newsletters on to others and so on.

Traffic 100

Traffic Adsense Digg Ad Building 100

Anything Goes Marketing

SEPTEMBER 25, 2007

I'm going through my old emails and I found one of those rare MarketingSherpa studies that are "open to the public". Why not also send them a confirmation email with the white paper as a link in the email? You can make this email more interactive by using dynamic content based on the subject matter of the email.

Viral Marketing 100

Viral Marketing Paper Landing Pages Tips 100

Anything Goes Marketing

JULY 18, 2007

Most likely the answer is cost as well as the belief that everyone reads and has easy access to email. Instead of just having your online visitors sign up to receive a white paper or e-book online or by email, why not provide the option of having it mailed to them if they select this option? Why did we stop doing this? Why Direct Mail?

Online Marketing 100

Online Marketing Lead Qualification Top of Funnel Paper 100

Anything Goes Marketing

SEPTEMBER 6, 2006

This is no different from a marketer saying "Where am I going to get quality content for our email newsletter." This was similar to a situation that in which I discussed the idea of helping a client create a lead nurturing (maturation) program using emails that are sent out periodically based on user activity. Look beyond your blog.

Tips 100

Tips Content Trade Show Lead Generation 100

Anything Goes Marketing

JUNE 22, 2008

It's been a very busy month with lots of travel thrown in. From that conference, combined with a very good study on email tactics in retail I've been inspired to write a post on this topic. B2C companies may only need email to begin the conversation but B2B companies typically collect company name and first and last name.

Landing Pages 100

Landing Pages Leads Lead Marketing Qualified Leads 100

Anything Goes Marketing

OCTOBER 21, 2007

If the score was high enough based on the defined criteria, the account rep would get a notification to follow up right away or the customer could be placed in a program that would deliver a highly targeted email asking the contact if they would like a live demo. The B2C world does this all the time.

Lead Ranking 100

Lead Ranking Lead Scoring Sales Qualified Leads Lead Qualification 100

Anything Goes Marketing

NOVEMBER 27, 2006

Larry Chase at Web Digest for Marketers is an amazing source for marketers looking for tools to assist in email marketing, search marketing, surveys - you name it! EzineCheck : This tool also provides feedback on any issues with your email that will increase the chances that it will be labled as spam.

Paid Search Agency 100

Paid Search Agency Online Marketing Cost Per Click Tools 100

Anything Goes Marketing

OCTOBER 1, 2006

Business blogs have many different objectives. Perhaps fire out an email to those people that have signed up for email updates and ask them straight up "Why are you reading my blog?" Tags: business blog lead generation Sales process. This post focuses on using blogs for lead generation.

Lead Generation 100

Lead Generation Generation Tools Leads 100

Anything Goes Marketing

APRIL 21, 2010

While Wind provides the ability to email them, I’ve called them each time. Overall, I’ve always felt that they cared about my business when I interacted with them which is more than I can say for the other “big 3”. Below is the only email I get from them. Enhance customer communication.

Service 100

Service Best Practices Communities Twitter 100

Anything Goes Marketing

JANUARY 18, 2009

I didn't reply via Twitter (which everyone can see) but sent a direct message (can't remember if it was via Twitter or email) letting the person know that that their customer representative would follow up with them soon. The recommended approach is to message or email the person directly or respond via Twitter to get the issue resolved.

Twitter 100

Twitter PR Service Skype 100

Anything Goes Marketing

MARCH 7, 2007

It's fairly logical that proactively calling someone will generate more business then just sitting on your ass. This too is obvious to some marketers but was one of the better "insights" and demonstrated the strengths in combining different marketing channels such as email, direct mail and follow up calling. Cold Calling Works.

Lead Generation 100

Lead Generation Generation Lead Ranking Lead Scoring 100

Anything Goes Marketing

SEPTEMBER 16, 2006

If you don't hear back from anyone within a few business days then please let us know and be sure to include the subject and ticket number, "[Feedback] Blogger #48489], " in your note so we may properly track your issue and its progress. Why do I need to email them again to remind them about the email that I sent them???

FAQ 100

FAQ Blogger Tagging Ideal Customer Profiles 100

Anything Goes Marketing

AUGUST 16, 2006

In an article that he wrote for Rain Today, Brian Carroll , an authority on how businesses can improve the lead generation process, sites evidence from Marketing Sherpa and the Nielsen Norman Group to outline why companies don't translate great web traffic into sales leads. This is what I have been recently advocating to my clients.

Marketing Websites 100

Marketing Websites B2B RSS Ideal Customer Profiles 100

Anything Goes Marketing

FEBRUARY 19, 2007

I reviewed a business blog in my last post so I thought I would check out and see how Easton was doing in his project to see which of the Fortune 500 were blogging. Tags: business blog. For fun I checked out Goodyear Tire & Rubber to see what they were up to on the blogging front and have contributed the following to this project.

Press 100

Press PR Tagging Business Blogging 100

Anything Goes Marketing

OCTOBER 2, 2006

Employees know that their CEO is not just drinking cocktails in the business lounge when they're stuck in an airport. Blogs lead to further awareness about your company, which leads to people hitting your site, opting in to either email or RSS updates and eventually becoming your customer. Tags: business blog Comedy Blogging.

Positioning 100

Positioning RSS Adwords Opt-out 100

Anything Goes Marketing

AUGUST 14, 2006

Just as businesses can use blogs to portray a human voice to their corporate facade, celebrities can also use blogs to have their say - especially when they screw up which is typical for them. PS - Blogs are really not much different for celebrities then for businesses. Tags: business blog blogging.

Act-On 100

Act-On Tagging Business Blogging Paid Search Agency 100

Anything Goes Marketing

JANUARY 25, 2007

B2B Marketing is Boring B2B marketers tend to use the same marketing tactics over and over again such as direct mail, email, paid search, telemarketing, and live events to name just a few. Just because you are targeting a business, does it need to be all about newsletters and white papers? It's Time to get Interactive.

Viral Marketing 100

Viral Marketing Work Management B2B Marketing Word of Mouth 100

Anything Goes Marketing

MAY 3, 2006

Have look atthe article and find out how to spread the word about your business by using your customers. This is definitely something to think about - you have customers that are really enjoying the experience with your business. Herre's a good article on Click Z about how to create a good " consumer-generated media " campaign.

Generation 100

Generation Media Tagging Features 100

Anything Goes Marketing

SEPTEMBER 4, 2006

In this way, businesses can help generate leads using blogs and you can increase your blog traffic Many people find your blog daily either from comments you may have left on other blogs, links from other websites, random searches etc. In addition, provide multiple ways to subscribe which may mean by email as well. Blogger Beta 2.0

Traffic 100

Traffic RSS Blogger Eloqua 100

Anything Goes Marketing

MARCH 18, 2007

The first item I would recommend is only ask for the basic information - name, email, company. All that may be needed is an email address. Would you ask them about the key aspects of their business and what their annual revenue is? How do you Increase Conversions yet Ensure that the Leads are Qualified? What does that mean?

Lead Qualification 100

Lead Qualification Landing Pages Sales Qualified Leads Lead Ranking 100

Anything Goes Marketing

JUNE 24, 2007

What is the "social glue" that will keep people coming back to your site, opening your emails and buying your products and services? The Know-How Exchange allows small to mid-size businesses to post marketing questions on a wide variety of topics and the community provides responses. These points are called expert points.

Communities 100

Communities Traffic Peer-to-peer Effectiveness 100

Anything Goes Marketing

MARCH 8, 2009

I sent the client an email later that night after I verified who they were explaining to them who I was and suggested meeting for breakfast as I had time before another scheduled meeting. Back on December 21, 2008, I wrote the post “ 10 Tips for Using Twitter And Email Marketing for B2B ”. That is very cool.

Social Media 100

Social Media Web 2.0 Media Blogger 100

Anything Goes Marketing

JANUARY 23, 2007

My dad has since emailed the link to anyone he has ever known with an email address. It's only when businesses deceive the public that things go terribly wrong. These are typically comments that don't really have much substance but they react negatively to businesses in general. My father sure wasn't. Post it on YouTube!

Youtube 100

Youtube Web 2.0 User-Generated Content Blogger 100

Anything Goes Marketing

FEBRUARY 12, 2007

Email addresses are required when you leave a comment. Tags: business blog B2C. Old Spice is trying to brand itself as being the product that knows how to make a man a man (whatever) that means and Old Spice products are pat of that mix but there is no overt call to action. It's simple. There are articles. There are writers.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Microsite Paid Search Agency 100

Anything Goes Marketing

MAY 3, 2006

Well Shell responded to my email and has sent me this note: Dear Mr. Horenfeldt, Thank you for taking the time to forward your concerns to the Shell Helps Centre. Customer feedback is something I take very seriously and appreciate you having taken the time to email us. Pleas accept my apology for the delay in responding. Kudos Shell!

Tagging 100

Tagging Paid Search Agency Contact Marketing Service 100

Anything Goes Marketing

APRIL 29, 2006

Here is the email I sent to Shell: Hi, I had a terrible customer experience at your Shell station at Sheppard and Wilson Heights on April 25. I look around and I see a Shell station which I know has an instant teller. I go in there and try to withdraw some money only to find a half of a $20 bill when the money cam out.

Marketing Management 100

Marketing Management Act-On Tagging Training 100

Anything Goes Marketing

OCTOBER 12, 2006

I know that many of my own clients who are much much smaller (I know an association that uses one) use these for such things as product promotions, product launches, event promotions, email list builders (combined with direct mail), knowledge libraries and customer retention (customer surveys) to name a few off the top of my head.

Microsite 100

Microsite Web 2.0 Business Paid Search Agency 100

Anything Goes Marketing

DECEMBER 12, 2006

The format of this e-newsletter is interesting as instead of pushing people from an email to a regular web page, it takes people to the ROI Revolution blog. I've heard that Web Analytics Demystified: A Marketer's Guide to Understanding How Your Web Site Affects Your Business is also a good start. Until next time, Chad H.

Analytics 100

Analytics Marketing Analytics Tools Blogger Stats 100