SendX

NOVEMBER 12, 2020

Email marketing is the most effective digital marketing strategy, with the highest return on investment across every other marketing method. Email campaigns are capable of generating up to $42 per every $1 spent; a staggering 4,200% ROI ! That is, if you want your email outreach to turn prospects into qualified leads.

Outreach 195

Outreach Campaigns Work Management Marketing Management 195

Webbiquity

SEPTEMBER 27, 2019

Are your your email campaigns effective? Perhaps it’s time to put your email marketing through an audit. Here’s a step-by-step guide on how to conduct an email audit plus tips on how to improve your campaign results using your findings. What is an Email Marketing Audit? Content Creator(s).

Email Campaigns 269

Email Campaigns Campaigns Deliverability Allocation 269

Salesforce Marketing Cloud

JANUARY 4, 2024

Influencing an audience to take action is tough business. Thankfully, email makes it possible for you to gain influence with your desired audience over time. And with drip marketing, emails don’t have to live on an island unto themselves. Why use drip campaigns? How do you optimize drip campaign performance?

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120

SendX

JUNE 21, 2021

LinkedIn and email marketing landing pages are two of the most popular platforms for organic lead generation. However, not a lot of people use them in tandem to create multidimensional campaigns that resonate better with their prospects. However, there are issues with multichannel campaigns.

Email Campaigns 195

Email Campaigns Linkedin Ideal Customer Profiles Campaigns 195

Marketing Insider Group

JULY 22, 2020

According to a report from Invesp , businesses that have invested in marketing automation reported a 14.5% There are plenty of ways that marketing campaigns can be automated. These moments are key because this is where automated email marketing will be used to re-engage customers and get them back on track.

Email Marketing 326

Email Marketing Automation Campaigns Planning 326

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]In the fast-paced world of B2B marketing, effective email marketing plays a crucial role in engaging prospects and nurturing customer relationships. However, managing and enhancing email campaigns can be time-taking.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Email Marketing Automation 98

Litmus

AUGUST 16, 2022

B2B marketers continue to rely on their most effective channel —email—due to its proven performance and high return on investment (ROI). It’s important to be intentional with how and when you communicate your message by tapping into B2B email campaign ideas with proven success. What is a B2B email campaign?

Email Campaigns 110

Email Campaigns Campaigns Ideal Customer Profiles B2B 110

Valasys

APRIL 15, 2024

Enabled by social media, intactness with prospective clients and curation, improving sales is fundamental to business growth. However, the chief strategy, drip marketing campaign, has over the time recorded essential success through that. Drip marketing campaigns are automated series of emails strategically delivered over time.

Email Marketing 40

Email Marketing Automation Campaigns Top of Funnel 40

Marketing Insider Group

SEPTEMBER 10, 2020

Email marketing campaigns are nothing new but are still a favorite among savvy marketers. The question, then, is this: Do you know how to run a successful email marketing campaign? We’ve put together this step-by-step guide to running a successful email marketing campaign. Why Email Marketing Campaigns?

Email Marketing 314

Email Marketing Campaigns Planning Segmentation 314

PureB2B

NOVEMBER 28, 2023

Discover how email marketing through CPM campaigns presents a cost-effective, targeted, and data-rich way to bolster your marketing efforts.

Cost Per Thousand 62

Cost Per Thousand CPM Email Marketing Campaigns 62

SmartBug Media

APRIL 18, 2023

If you’re running an e-commerce business , chances are you're already using some form of email marketing to communicate with your customers. But how do you know if your email drip campaigns are performing as well as they could be? Let's dive in!

Campaigns 98

Campaigns Advertising Benchmark Click Rate Open Rate 98

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]In the fast-paced world of B2B marketing, effective email marketing plays a crucial role in engaging prospects and nurturing customer relationships. However, managing and enhancing email campaigns can be time-taking.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Email Marketing B2B Marketing 98

Webbiquity

MARCH 14, 2019

Email marketing is one of the most cost-effective marketing tactics, if done correctly. Spam filters are continually evolving, and that can mean bad news for your business. One of the best ways to keep your messages out of the automated spam folders of web-based emails is to keep customers engaging with your emails.

Email Campaigns 223

Email Campaigns Cost Ideal Customer Profiles Campaigns 223

Marketing Insider Group

APRIL 11, 2023

Even though these options might sound like the logical next-step for your business, what you really need is a website that attracts the right people, communicates your company’s specialty, and converts traffic into leads. Here’s 7 digital marketing services every business needs to stay competitive in a saturated market.

Marketing Automation Services 323

Marketing Automation Services Marketing Budget Paid Search Agency Service 323

Porch Group Media

JANUARY 14, 2023

Email personalization refers to the process of sending hyper-targeted emails to your audience using the insights you have about your customers or prospects. Emails can be personalized using first name, last name, location, purchase activity, shopping cart items, and much more. Consumers want to be treated as individuals.

Email Campaigns 98

Email Campaigns Personalization Campaigns Marketing & Strategy 98

Walker Sands

JULY 17, 2023

On average, marketers can expect an ROI of $42 for every dollar spent on email marketing. But ensuring your email campaign pays off is easier said than done. There are many factors that can affect the success of your email campaign, including the copy and design of your emails.

Email Campaigns 52

Email Campaigns Email Marketing Campaigns Tips 52

Vision6

MAY 6, 2021

Well, email marketing delivers all that and more on a silver platter. Claiming the title as the marketing channel banking the highest ROI, email is no longer considered a dying industry. Whether you’re a beginner or seasoned email professional, it can be tricky kicking off a new campaign. Set Your Campaign Goals.

Email Marketing 96

Email Marketing Campaigns Planning Webinar Metrics 96

SendGrid

JULY 19, 2023

Learn everything you need to know about building, designing, and choosing email marketing strategies that drive results for your business. The post 12+ Email Marketing Strategies for Engaging Campaigns (2023) appeared first on SendGrid.

Email Marketing 77

Email Marketing Marketing & Strategy Marketing Strategy Campaigns 77

TowerData

DECEMBER 2, 2022

The holiday season brings out the best in email marketers. Businesses pull out all the stops in November and December to capitalize on the annual increase in traffic and purchases. Without further adieu, here are our three favorite holiday email marketing campaigns we've seen so far.

Email Marketing 81

Email Marketing Campaigns Best Practices Creativity 81

Marketing Insider Group

MAY 30, 2023

Are you tired of spending countless hours manually creating content, following up with leads, and analyzing data for your small business marketing ? Have you thought about using AI for small business marketing to make your life a little easier? Here’s the scoop on AI for small business marketing. You’re not alone.

Small Business Marketing 264

Small Business Marketing Marketing AI Paid Search Agency Marketing Automation Services 264

Spiralytics

SEPTEMBER 14, 2020

Drive your business forward with email marketing. Learn the different kinds of emails you should be sending, and have some free templates, too. The post Templates for Email Marketing Campaigns appeared first on Spiralytics Inc.

Template 118

Template Email Marketing Campaigns Marketing & Strategy 118

Zoominfo

MARCH 2, 2021

Big data is everywhere around us, shaping the way businesses run. E-mail remains at the center of the marketing mix for most businesses. This post will highlight the ways that big data influences email marketing. However, email marketing can be used in a more clever way thanks to big data. What Is Big Data, Anyway?

Email Marketing 100

Email Marketing Campaigns Marketing Budget Paid Search Agency 100

Martech

OCTOBER 5, 2021

Mailchimp, the marketing platform which serves primarily small businesses, has announced new functionality to help optimize email campaigns. Content is king, as the saying goes, and no less so for SMBs competing in the digital experience economy where email remains an important channel. Why we care.

Email Campaigns 102

Email Campaigns Optimization Campaigns Paid Search Agency 102

Marketing Insider Group

APRIL 12, 2021

People only have so much to give, and if your emails don’t have immediate appeal, you can kiss your click-through dreams goodbye. Recent research shows email open rates dropped in 2020. That trend may reverse, but the number of emails in the world will continue to increase significantly. But where to begin?

Deliverability 362

Deliverability CAN-SPAM Business Click Rate 362

SmartBug Media

JANUARY 19, 2023

We’re currently living in an age of abundance when it comes to the data that email service providers share with us, but whether or not your tech stack tells a complete picture is a different story. Revenue Attributed to a Campaign Is the email or SMS campaign bringing in the big bucks? Then something’s going right.

SMS 98

SMS Email Campaigns Campaigns Open Rate 98

Benchmark Email

APRIL 18, 2023

Thanks to ChatGPT by OpenAI, marketers and business owners no longer have to do it all. Small teams and business owners have so much to do, and oftentimes creating content can fall toward the end of the list.

Advertising Benchmark 74

Advertising Benchmark Email Campaigns Campaigns Generation 74

Only B2B

JUNE 25, 2021

“Email has an ability many channels don’t: creating valuable, personal touches—at scale.” – David Newman. Email marketing is the most reliable and cost effective marketing channel for many businesses. LET’S DEEP DIVE INTO SOME LOGICAL TIPS TO INCLUDE IN YOUR EMAIL MARKETING CAMPAIGNS . Isn’t it true?

Email Marketing 115

Email Marketing Tips Campaigns Planning 115

Marketing Insider Group

DECEMBER 29, 2020

Marketers have been forced into survival mode to keep their businesses afloat. The businesses finding the most success today, despite the turbulence, are the ones willing to remain flexible, make change rapidly, and get creative. Despite the turmoil, many businesses remain optimistic heading into 2021. Source: Gartner.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Scoop.it

JULY 12, 2022

Email marketing is an effective strategy for any company. However, small businesses often make the same mistakes when designing and sending marketing emails. . So before you send out any more campaigns, take a few minutes to double-check your emails for these top ten email marketing mistakes.

Email Marketing 92

Email Marketing Campaigns Paid Search Agency Lead Scoring 92

Liveintent

MAY 31, 2022

Email advertising is one of the most powerful ways for brands to connect with consumers. With consumers spending 20 minutes of every online hour engaged with email , you can be sure you’ll have a captive audience in the increasingly crowded and competitive online environment. Email advertising: The benefits.

Advertising Agencies 62

Advertising Agencies Advertisements Advertising Campaigns 62

Smarte

JULY 20, 2021

Your company’s email campaign plan will only be successful with your B2B contact database. No matter how great your campaign plan is, your contacts change jobs, move to different countries; their companies go out of business or merge with entirely different organizations. If you […]. If you […].

Email Marketing 98

Email Marketing Campaigns Planning Ad Building 98

Litmus

FEBRUARY 10, 2022

Subscribers expect emails to be customized according to their preferences and purchase history. . In The Email Personalization Guide Marketers Can’t Miss , we explain the importance of personalization done right, and include examples to inspire your next great email campaign. . Download the Guide.

Personalization 86

Personalization Campaigns Loyalty Demographics 86

Optinmonster

JULY 2, 2021

In fact, many business owners struggle to select the right tools to help scale their business. Squarespace and Mailchimp are both services that offer email optin forms as a secondary product, with their primary focus being something else. Feel free to jump to the section that most interests you: Selecting Your Campaigns.

Email Campaigns 84

Email Campaigns Campaigns Budget Programs Trigger Marketing 84

Marketing Insider Group

AUGUST 11, 2023

In today’s digital landscape, social networks play a pivotal role in business growth and brand awareness. This comprehensive guide explores the top social networks that offer unique opportunities for businesses to connect, engage, and thrive in the online sphere.

Social Networks 181

Social Networks Business Work Management Social Media 181

Webbiquity

NOVEMBER 21, 2021

Black Friday and Cyber Monday 2021 promotions make this an excellent time to take stock of your business software toolbox. Get a proven small-business accounting systems that includes features such as invoicing, bill pay, bank account reconciliation, inventory tracking, job costing, budgeting, and integration with Microsoft Office 365.

Budget Programs 332

Budget Programs Marketing Management Software Webinar Metrics 332

Adobe Experience Cloud Blog

NOVEMBER 6, 2019

Email, although a conventional mode of marketing and communication, has weathered the storms of Twitter, Facebook, Slack, Mobile, and even RSS. What has helped email become a valuable medium over time is its periodic evolution. That said, how much should one invest in email marketing? How far would you go with your email design?

Budget Programs 130

Budget Programs Email Marketing Campaigns Marketing Budget 130

Fount Media

DECEMBER 18, 2022

Email marketing is a great way to connect with your customers and keep them updated on your latest products, services, and promotions. But sometimes, email marketing can feel stale and boring. If you want to add a little fun and interactivity to your email marketing campaigns, consider using a data-appending.

Email Campaigns 52

Email Campaigns Interactive Marketing Email Marketing Campaigns 52