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Engagement and Eloqua Experience

Avitage

For the Eloqua Experience preparation webinar sponsored by Televerde, I was asked to speak to the topic of Engagement. This is one of six topics that comprise the agenda for Eloqua Experience. Webinar Engagement Poll This webinar format consisted of a question for participants on each Eloqua Experience topic.

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Engagement and Eloqua Experience

Avitage

For the Eloqua Experience preparation webinar sponsored by Televerde, I was asked to speak to the topic of Engagement. This is one of six topics that comprise the agenda for Eloqua Experience. Webinar Engagement Poll This webinar format consisted of a question for participants on each Eloqua Experience topic.

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Content Marketing KPIs for Your Content Strategy

ClearVoice

Additionally, we’ll explore the tools you need to measure them and how to define the KPIs that are important for your content strategy. KPIs are metrics that businesses use to measure their performance and progress toward specific goals. It also helps to determine the ROI of your content marketing strategy. What are KPIs?

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The Evolution of Marketing Automation: Are Traditional Platforms on Their Way Out?

Heinz Marketing

By Lisa Heay , Director of Business Operations at Heinz Marketing What platforms come to mind when you think of marketing automation? In the past, I’d assume the answer to that would always be limited to Marketo, Pardot, Hubspot or Eloqua. Maybe not so much anymore.

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ExactTarget and Eloqua Stake Their Claim To Centralized Customer Management

Customer Experience Matrix

You probably saw ExactTarget ’s June 13 announcement of its strategic partnership with Marketo and Eloqua ’s June 21 announcement of its new AppCloud marketplace for connectors with other systems. ExactTarget’s aspiration to a central role was less expected, since its original and still primary business is email delivery.

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How to Map Your Business Goals to Story Strategy

Convince & Convert

How can business leaders get their own brand story straight and then engage customers to participate in that story? Chris Moody and Randy Frisch, co-hosts of another Convince & Convert podcast, Content Pros, pose that question in this episode of the Business of Story Podcast. Strategy is key. Navigating the Sea of Story.

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How to plan the digital engagement of your content marketing strategy

Tomorrow People

You need to have an excellent digital content distribution strategy and your marketing agency has the experts who can help. Because it’s not something separate to other channels any more; it’s the core of any successful content marketing strategy. Let’s face it, it’d be great to have the next “Apple 1984” in your marketing strategy.

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