How Much Should You Pay For Content?
Paul Gillin
JUNE 9, 2011
You’re better off investing in professional communicators and teaching them what they need to know about your business. You do not want to pay a freelancer to learn your business on the job. Among the brands I know that do so are IBM, HubSpot, Eloqua, JetBlue, Cree Lighting and Sybase. My advice: don’t bother.
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