Marketing Insider Group

MAY 30, 2023

Are you tired of spending countless hours manually creating content, following up with leads, and analyzing data for your small business marketing ? Have you thought about using AI for small business marketing to make your life a little easier? Here’s the scoop on AI for small business marketing. You’re not alone.

Small Business Marketing 270

Small Business Marketing Marketing AI Paid Search Agency Marketing Automation Services 270

Heinz Marketing

JANUARY 31, 2023

By Maria Geokezas , Chief Operating Officer at Heinz Marketing This article will look at the three foundations of efficient growth you can focus on right now that will help your business not only survive tough times but come back stronger when the market rebounds. Of course, this isn’t a new phenomenon.

Ideal Customer Profiles 107

Ideal Customer Profiles Efficiency Buyer's Journey Distribution 107

KoMarketing Associates

AUGUST 26, 2020

Does your B2B marketing program include LinkedIn video marketing? LinkedIn video content generates five times the engagement as image or text-based content and Live video on LinkedIn generates a whopping 24x more engagement. 87% of LinkedIn video marketers say it’s been an effective channel for them. LinkedIn Video Ads.

Linkedin 209

Linkedin Video Marketing B2B Marketing Marketing Strategy 209

Valasys

APRIL 9, 2024

LinkedIn is the best platform to connect with specialists from different industries by participating in discussion boards or special profiles forums. Having as their prerogative element, the unequalled reach and rich functionality for business, LinkedIn lead generation becomes the of choice to gather lead data.

Lead Generation 40

Lead Generation Linkedin Ideal Customer Profiles Lead Scoring 40

SalesIntel

FEBRUARY 15, 2024

Sales prospecting on LinkedIn is preferred by most salespeople. According to 89% of top-performing salespeople, social networking sites like LinkedIn are critical for closing deals. Sales reps also understand how to conduct prospect searches and narrow outcomes by sector, business, venue, and other criteria.

Sales Management 52

Sales Management Linkedin Ideal Customer Profiles Top of Funnel 52

Madison Logic

NOVEMBER 15, 2023

Erica and her team needed an ABM partner to help them activate data-driven campaigns and provide the expertise and guidance to ensure that their programs are impactful and efficient for their business. The Solution Madison Logic has helped Erica develop and optimize a more effective full-funnel ABM strategy.

Account Based Marketing 52

Account Based Marketing ABM Efficiency Allocation 52

Scoop.it

NOVEMBER 11, 2021

As we can see from the chart above, curated content consists of around 48% of the links that marketers post on social media – with ratios reaching and exceeding 50% for Twitter and LinkedIn respectively. Stay True to Your Curation Principles. Some marketers may call these principles ‘content standards’ or ‘editorial guidelines.’

Curation 85

Curation Efficiency Allocation Generation 85

Only B2B

AUGUST 21, 2023

In the modern business environment, accurate and reliable data serve as the cornerstone of effective decision-making. Key Data Hygiene Challenges Faced by Businesses The challenges of data hygiene, such as duplicate entries, inconsistent formatting, and incomplete information, hinder operational efficiency and decision-making.

Efficiency 62

Efficiency Marketing AI Automation Data Hygiene 62

Spiralytics

FEBRUARY 7, 2024

This comprehensive guide will help you understand the power of social media automation for your business. Your social media teams can merely review this content, make edits, and schedule the post on multiple platforms, helping you save time and manage various social media channels efficiently. How Does Social Media Automation Work?

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Webbiquity

APRIL 18, 2023

If your B2B business has plateaued and you’re struggling with new ideas to generate leads and grow sales, here’s good news. Image credit: Unseen Studio on Unsplash Check out these six practical tips and strategies you can incorporate in your business strategy today. Guest post by Nina Petrov.

eCommerce 294

eCommerce Social Media Tactics B2B Marketing 294

KoMarketing Associates

AUGUST 18, 2020

How to Do B2B Video Marketing on LinkedIn. How to Do B2B Video Marketing on LinkedIn in 2020. B2B Video Marketing on LinkedIn: Ads, Native Video, and Live Video. How to Get Started with B2B Video Marketing on LinkedIn. B2B Video Marketing on LinkedIn: How to Embrace Video in Your B2B Content Strategy. link]. . .

Linkedin 120

Linkedin Video Marketing B2B Marketing B2B 120

Seismic

JULY 19, 2022

As inflation rates rise, everyone – including businesses – is preparing for uncertainty and what comes next. He summed up his mindset on work ethic and weathering uncertain times in a recent LinkedIn post. In our conversation with Toby, we discussed everything from hiring to driving new efficiencies in times of uncertainty.

Efficiency 52

Efficiency Marketing Analytics Tools Ethics Budget Programs 52

Seismic

MARCH 25, 2022

Social media plays a role in our personal lives, but it’s also a powerful tool for every business. Maybe your organization is in the early stages of its social selling journey or looking to take things to the next level—we’d like to help you develop best practices to drive sales on LinkedIn and social media. What is social selling?

Social Media 98

Social Media Linkedin Top of Funnel Lead Ranking 98

Albacross

JANUARY 12, 2023

Through Albacross’ integration with LinkedIn Matched Audiences, B2B marketers can target high-value accounts and buying committees more effectively on LinkedIn. The new integration can be particularly helpful in enabling account-based marketing (ABM) programs executed through LinkedIn. STOCKHOLM— January 12, 2022.

Advertising Agencies 52

Advertising Agencies Linkedin Top of Funnel Account Based Marketing 52

Martech

APRIL 9, 2024

Here’s the scoop on our latest releases and updates — and what they can do for your business. In December, we announced new Data Cloud integrations with Google Display & Video 360 and LinkedIn. Increase efficiency : The new integrations help you deliver the right message to the right person at the right time.

Paid Search Agency 101

Paid Search Agency Features Personalization Ads 101

Valasys

JUNE 27, 2023

On June 7, 2023, LinkedIn, the professional networking platform, released a new B2B research report and introduced several B2B tools, including generative AI ad copy features. These findings depict an industry facing mounting pressure, as outlined in LinkedIn’s first-ever B2B Marketing Benchmark study released on the same day.

Marketing AI 52

Marketing AI Budget Programs Advertising Agencies Linkedin 52

Marketing Insider Group

DECEMBER 18, 2023

From the targeted precision of LinkedIn Sponsored Updates to the expansive reach of the Google Display Network, each tool and tactic we’re about to dive into is a piece of the puzzle in crafting your content’s journey from creation to conversion. You’re not just looking to catch someone’s eye. Why Zemanta?

Paid Content 237

Paid Content Distribution Cost Per Thousand Budget Programs 237

Binary Demand

MARCH 11, 2024

This is particularly evident in the stark contrast between individual consumers and businesses. It is more than just a transactional exchange of products or services; it is a nuanced process where one business strategically communicates with another about the value and benefits, they offer.

Marketing AI 52

Marketing AI B2B Marketing B2B Lead Ranking 52

Binary Demand

MARCH 11, 2024

This is particularly evident in the stark contrast between individual consumers and businesses. It is more than just a transactional exchange of products or services; it is a nuanced process where one business strategically communicates with another about the value and benefits, they offer.

Marketing AI 52

Marketing AI B2B Marketing B2B Lead Ranking 52

Adobe Experience Cloud Blog

MAY 25, 2018

LinkedIn has always been the social network for business connections and, as such, has maintained a more professional facade of social networking. Since the 3rd quarter of 2016, LinkedIn has added over 60 million members. Over the past year or two, LinkedIn has slowly been adding features that are more social in nature.

Linkedin 134

Linkedin Tools Mobile Advertising Network Marketing 134

Convince & Convert

JANUARY 23, 2015

Tweetable Moments Treat your LinkedIn page like a website. Viveka von Rosen is known internationally as the LinkedIn Expert. She has written the book on it and consults with businesses to optimize lead generation from LinkedIn. Optimize Your LinkedIn Page. Publish Content on LinkedIn. Next-Level Networking.

Social Media 153

Social Media Linkedin Media Skype 153

Binary Demand

MARCH 26, 2024

With the right tools, businesses of any size can harness this potent strategy. However, the next question comes as to how to implement intent-based marketing for your business. By following these guidelines, you can devise an impactful intent-based marketing strategy that produces tangible outcomes for your business.

Intent 40

Intent Ideal Customer Profiles Work Management Marketing Management 40

Rev

SEPTEMBER 27, 2023

They also help improve the efficiency of the overall sales process by providing data and insights to help reps make informed decisions. We can’t tell you exactly which sales tech stack is the best for your business. of businesses reported having plans to add more software tools to their sales tech stack.

Enterprise Management 78

Enterprise Management Work Management Marketing Management Budget Programs 78

Metadata

OCTOBER 6, 2021

For demand marketers focused on driving sales and business growth, revenue is the ultimate KPI. How to look at the data LinkedIn vs. Facebook for B2B marketing What are the best CTAs? Cost per click (CPC): CPC is another early indicator of efficiency, and you can use it to compare one program against another.

Cost per Lead 78

Cost per Lead Paid Social Agency Advertising Benchmark CPL 78

Valasys

NOVEMBER 23, 2022

Relevant connections and major entrepreneurial opportunities can make or break your business. LinkedIn , which started as a mere platform for recruiters and job seekers, has now become a prominent platform when it comes to converting leads. LinkedIn Newsletters: What are they and why should you have one .

Newsletter 40

Newsletter Linkedin B2B Thought Leadership Interactive Marketing 40

Webbiquity

NOVEMBER 28, 2023

B2B sales is, of course, the process of selling your products/services to other businesses. And B2B sales experience is the journey you create for your business buyer, from the initial touchpoint to the eventual sale. Personalizing your approach is crucial, but many B2B businesses struggle with offering a personalized sales experience.

B2B Sales 182

B2B Sales Webinar Metrics B2B Peer-to-peer 182

Outbound Engine

DECEMBER 4, 2019

It’s always a good time for business owners to think about the most effective small business marketing ideas. Or it could be that business seems to be stagnant. Whether you’ve been in business for 3 months or 30 years, there is always room for improvement. LinkedIn ads. Talk about opportunity lost!

Small Business Marketing 145

Small Business Marketing SMB Business Tips 145

Biznology

DECEMBER 23, 2016

Have you been meaning to update your LinkedIn profile and just haven’t gotten around to it? That’s because the seemingly harmless act of ignoring your profile can cost you, especially in the area of new business opportunities. He hasn’t bothered to update his LinkedIn profile since he joined the firm. Which is true? No picture.

Ideal Customer Profiles 80

Ideal Customer Profiles Profiling Linkedin Peer-to-peer 80

The Forward Observer

MARCH 1, 2024

Integrated marketing and PR strategies are a requirement for all businesses. Social Media Strategy delivers a long-term solution for maximizing social media-led business development. Having worked both agency and client-side, she has a wealth of knowledge on delivering marketing, brand, and business strategy across almost every sector.

Social Media 169

Social Media Social Marketing Enterprise Management Marketing & Strategy 169

Lead Forensics

FEBRUARY 7, 2024

Because we all know, when you’re busy trying to keep lots of balls up in the air, it can be easy to start feeling overwhelmed. Here are our top tips and helpful hacks on how to make the most of social media when you have limited time: Avoid time-sappers – Advances in technology have made the sales process a whole lot more efficient.

Work Management 52

Work Management Marketing Management Effectiveness Tips 52

SalesIntel

MAY 24, 2021

The trend of doing business online affects B2B marketing as well as any other facet of entrepreneurial activity. Social media has become a convenient forum for professional interaction, and it is difficult to argue with the idea that LinkedIn is at the forefront of bringing professionals together. Define your targets.

Account Based Marketing 52

Account Based Marketing Linkedin ABM Planning 52

SalesIntel

SEPTEMBER 14, 2023

Any business’s continued success hinges on its sales pipeline’s growth. Determining your business’s ideal sales lead database becomes essential, as it directly influences the relevance and accuracy of the B2B data you obtain. How to Invest in the Right Business Lead Database 1.

Ideal Customer Profiles 52

Ideal Customer Profiles Lead Ranking Lead Scoring Business 52

Sprout Social

AUGUST 25, 2022

While that sounds great to executives and stakeholders, they may not understand how the costs associated with social media translate to business objectives. We’ll walk you through what is normally included in the cost of social media management, how the cost of agencies compares to freelancers and the average amount a business should spend.

Paid Content 122

Paid Content Social Media Work Management Marketing Management 122

Square 2 Marketing

DECEMBER 12, 2023

You’ve committed to hiring business development reps (BDRs), the people who are tasked with finding business by sheer brute force. They call, they email, they connect on LinkedIn and they’ll do anything to uncover leads and help feed your pipeline. Serve them people who have expressed interest in what you do.

Leads 111

Leads Lead Marketing Qualified Leads High Quality Lead 111

Webbiquity

MAY 18, 2021

LinkedIn is, of course and unquestionably, the Tom Brady of social media platforms for B2B marketing. Marketing leaders and their CEOs understand that it’s an efficient and effective way to get out their message.” But in B2B social media as with NFL quarterbacks, the interesting battle is for second place. Is that still the case?

Social Media 363

Social Media Twitter Social Marketing B2B Marketing 363

Envy

JULY 19, 2022

A common question we are asked by B2B startups is “Should we use a freemium business model for our application?”. As it is a question we receive so often, we felt it worthy to create a dedicated blog discussing the subject of freemium business models. What is a freemium business model?

Lead Ranking 118

Lead Ranking Word of Mouth Business Burn Rate 118

Martech

MARCH 27, 2024

But is ABM the right approach for your business? A contrarian approach to ABM The LinkedIn B2B Institute’s “ 2030 B2B Trends ” tackles contrarian ideas for the next decade. This doesn’t imply zero targeting; rather, it suggests focusing on category reach to avoid imaginary efficiencies. The best place to start is LinkedIn.

Account Based Marketing 109

Account Based Marketing Spending B2B Marketing ABM 109