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How to Leverage Social Intent Data for Email Marketing

Adobe Experience Cloud Blog

Here at Socedo , getting our leads to engage with our emails is an ongoing challenge. Since we adopted Marketo in 2015, we’ve been nurturing our leads with weekly emails that provide educational content. Who are the influencers your target audience turns to for educational content? However, the top reason why U.S.

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Lessons Learned: Crowdsourcing the Best of Mastering Lead Management

Adobe Experience Cloud Blog

Last week Focus.com’s Mastering Lead Management Virtual Event brought some of the leaders of B2B Demand Generation and Sales 2.0 best practices together for a full day, educational event. As a seasoned vetran in this field, he was able to highlight what is really working in B2B marketing and lead generation.

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B2B Content Marketing - Less is the New More?

Ambal's Amusings

Instead of bombarding prospects with "too much content" should companies carefully chose 1 or 2 pieces of important content that will educate prospects? Blog Marketing Interactions Twitter Ardath421. Leading Lights: Marketing and PR Strategist David Meerman Scott – video interview. Ardath Albee. Maria Pergolino.

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45 Best Digital Marketing Tools to Boost Your Business

Optinmonster

How do you know if you’re spending your time and money on the best digital marketing tools that are going to boost your revenues, increase leads and conversions, and keep business booming? Moz Pro Moz Pro is an all-in-one suite of SEO tools designed to help businesses improve their online visibility and search engine ranking.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

Users can query this widget to find out more about these visitors and decide if they want to purchase full business contact information. The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate. The technology appears useful at both ends of this spectrum.

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Four “New Marketing” Skills You’d Better Learn Quick

Adobe Experience Cloud Blog

He brings more than 15 years of marketing, business development and sales experience from a variety of organizations, vertical industries and company sizes. You can connect with Matt via email , Twitter , LinkedIn or his blog. Funnel math and revenue performance management. Social lead generation and buying signal mining.

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B2B Marketing On a Budget: Thought Leadership with John Watton of ShipServ

Adobe Experience Cloud Blog

The next interview in the B2B Marketing thought leader interview series is with John Watton, VP Marketing at ShipServ , the leading e-marketplace for maritime shipping (and also a Marketo customer). You can follow John on Twitter @jwatton. . Q: What business challenges did you face when you joined ShipServ two years ago?