Hubspot

JULY 23, 2020

A wonderful way for two companies to partner together, co-marketing can create opportunities for businesses to reach new audiences and delight existing audiences at the same time. For instance, HubSpot has the Partner program, which offers unique benefits, including co-marketing opportunities. HubSpot's Co-marketing Campaign.

Hubspot 80

Hubspot Campaigns Advertising Agencies Work Management 80

Hubspot

SEPTEMBER 30, 2020

And, although some marketers once believed that " webinars were dead ,” many are now rethinking that statement as they find themselves scheduling and promoting this exact type of event. Because of their educational format, webinars can offer a number of great perks to brands. But webinars aren't always easy to plan and execute.

Webinar Metrics 101

Webinar Metrics Class Bandwidth Work Management 101

Vidyard

FEBRUARY 4, 2020

Webinars are the easiest way to learn new skills, and a great way for businesses to offer value to their audience. You can use webinars for anything from walking prospects through a new product feature, to hosting a panel discussion with industry experts. What is a Webinar? Benefits of Webinars for Business 3.

Webinar Metrics 76

Webinar Metrics Lead Scoring Lead Ranking Work Management 76

Hubspot

APRIL 21, 2020

It's easy to understand why you might think about free content this way — after all, the goal of any business is to make a profit, so giving away free goodies would be crazy, right? Providing education on the topics related to and about the products and services you offer can help you boost leads and sales.

Education 98

Education Sales Qualified Leads Content Inbound Marketing 98

Hubspot

APRIL 13, 2021

Initially launched in the 1990s, webinar caché once relied heavily on live events. In 2020 however, we saw the webinar space pivot towards the on-demand space. While not as flashy as their live counterparts, evergreen webinars have proven to be the tortoise to live webinar’s hare: slow and steady sees the highest ROI.

Work Management 97

Work Management Webinar Metrics Marketing Management Software 97

Vidyard

FEBRUARY 4, 2020

Webinars are the easiest way to learn new skills, and a great way for businesses to offer value to their audience. You can use webinars for anything from walking prospects through a new product feature, to hosting a panel discussion with industry experts. What is a Webinar? Benefits of Webinars for Business 3.

Webinar Metrics 65

Webinar Metrics Lead Scoring Lead Ranking Work Management 65

DealSignal

FEBRUARY 23, 2023

Did you know that, according to a study by HubSpot , 61% of B2B marketers rank lead generation as their number one challenge? With businesses constantly searching for new customers, it’s no wonder that B2B lead generation has become a top priority for marketers.

Lead Generation 98

Lead Generation Email Marketing Lead Scoring Lead Ranking 98

SpotMe Blog

JULY 27, 2021

You already know that webinars are among the greatest ways to reach and educate your target audience. From anywhere in the world, you have the power to gain interest in your product, gather valuable feedback from participants, and generate massive amounts of highly qualified leads. How to Evaluate the Success of Your Webinars.

Webinar Metrics 94

Webinar Metrics Paid Content ROI Sales Qualified Leads 94

Oktopost

APRIL 9, 2024

59% of marketers attribute revenue growth to marketing-generated leads , so demand-generation tactics remain a non-negotiable among marketing teams. Improved sales lead quality- Leads that come to you through your demand gen efforts will already be interested in your products and will be easier to qualify and convert.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand B2B Marketing 62

Vidyard

DECEMBER 12, 2017

Marketers know all too well about the pressure to drive higher engagement, demand, and leads, but lately more leads are simply not enough. Marketers are tasked with getting higher quality leads, higher conversion rates throughout the entire funnel, and driving greater demand. Well, your leads want more video!

B2B Sales 122

B2B Sales Top of Funnel Video Marketing B2B Marketing 122

The Lead Agency

APRIL 13, 2023

In the highly competitive world of B2B sales, businesses must effectively communicate the value and benefits of their products and services to prospective clients. The Personal Touch: Harnessing Personalisation and Targeting for B2B Leads Personalised, targeted content is more likely to resonate with your audience and drive results.

B2B Marketing 62

B2B Marketing Marketing Automation Services B2B Paid Search Agency 62

NetLine

DECEMBER 18, 2023

To properly leverage intent data and efficiently drive more business, here’s what you need to know. How to leverage intent data in 8 steps Gone are the days when banner ads on a popular review website could funnel hundreds of leads to your business.

Intent Data 64

Intent Data Intent Top of Funnel Ideal Customer Profiles 64

SmartBug Media

JULY 22, 2020

Without traditional lead sources like in-person events, many marketing and sales professionals are facing a shortage of leads and rising concerns about meeting revenue targets and occupancy goals. Why Use Marketing Automation to Increase Lead Generation in Senior Care? Clarify Your Lead Generation Goals.

Marketing Automation Services 111

Marketing Automation Services Lead Generation Marketing Automation Automation 111

Convince & Convert

MAY 7, 2013

Following is a step-by-step list of how to host a memorable, interesting, and useful webinar. Of course, this list may change, depending on your business and your industry, but it provides a good place to begin thinking about how to generate good, qualified leads from content. You’ll be amazed at how well this one thing works.

Webinar Metrics 160

Webinar Metrics Co-Registration Budget Programs Marketing Analytics Tools 160

Marketing Insider Group

APRIL 6, 2021

You probably already know how powerful customer retention can be for your business. Cultivating new leads and clients can be much costlier and more time consuming than retaining or upselling current ones. They’ll be more likely to remember you, admire you, trust you, and work with your business long term. Source: HubSpot.

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336

Navigate the Channel

JANUARY 5, 2024

We’ve isolated four things that we think you—as marketers—should do every day to stay competitive and achieve your company or business marketing goals. Stay informed and educated Marketing is a vibrant field perpetually in flux because of changes in consumer behavior, technology, economic shifts and market trends. on social media.

Planning 65

Planning Allocation Terms and Conditions Top of Funnel 65

Hubspot

SEPTEMBER 5, 2018

When Brian Halligan (HubSpot’s CEO) started talking about retiring the funnel and adopting the flywheel as the model to think about our business, I was not very happy. No -- when you think of your business as a flywheel instead of a funnel, you make different decisions. See, I love the funnel. Friction kills flywheels.

Top of Funnel 78

Top of Funnel Hubspot Lead Ranking Word of Mouth 78

Vidyard

FEBRUARY 13, 2020

KITCHENER, Ontario – February 13, 2020 – Growing businesses continue to look for new ways to stand out from larger competitors and efficiently scale their revenue in a digital-first world. Video helps marketers add personality while educating prospects in more engaging and memorable ways. of those video viewers became leads, and 29.3%

Video Marketing 84

Video Marketing Top of Funnel Optimization Sales Qualified Leads 84

Everything Technology Marketing

APRIL 15, 2012

For B2B marketers, webinars are not only a great lead generator and essential part of a solid content marketing strategy, they can also offer a great educational opportunity to learn what other marketers are doing to drive awareness, engage prospects, and generate revenue.

Webinar Metrics 100

Webinar Metrics B2B Marketing B2B Case Study 100

Martech Advisor

MARCH 31, 2020

And while marketers and business leaders struggle to make the best of a bad situation, markets and revenues around the world seem to be in a state of steady decline. Now, as the dust begins to settle and new routines form, the corporate world returns to business as usual, albeit from home. Brands Offer Free Tools and Services.

Hubspot 75

Hubspot Marketing Budget Features Work Management 75

Unbounce

JULY 6, 2020

I created my first lead capture page four years ago when I started my business. here’s what I wish I knew when I created my first lead capture page. What’s a Lead Capture Page? A lead capture page is a type of landing page that offers your audience something in return for their email address or other information.

Lead Capture 145

Lead Capture Paid Content Lead Scoring Lead Ranking 145

Hubspot

JULY 7, 2020

Since COVID-19 was declared a global pandemic on March 11, businesses have had to reckon with its economic impact for over a full quarter. Now that businesses have closed the books on Q2, we wanted to take a step back and assess where our customers are, four months later. What's worked, and what hasn't?

Advertising Benchmark 101

Advertising Benchmark Work Management Business Marketing Management 101

Hubspot

MARCH 28, 2019

Now, there are many ways to build an email list - tactics and tools beyond simple sidebar lead magnets and popup forms. This article will cover 7 ways to capture email leads, and we’ll also outline 7 lead capture tools to help you do it. 7 Email Lead Capture Strategies in 2019. Build a proper lead magnet (or several).

Lead Scoring 101

Lead Scoring Lead Ranking Tools Leads 101

Hubspot

OCTOBER 28, 2020

As we reported in March, the initial impact was painful on businesses. But now, six months in, businesses appear to be adapting to the new normal. COVID-19 forced many businesses to start operating online, and since then we've seen a huge spike in online buyer interest that has steadily increased over the past two months.

Advertising Benchmark 101

Advertising Benchmark Business Digital Transformation Hubspot 101

Content Standard

JULY 11, 2019

As a content writer and strategist, I work with a number of leading tech brands. Recently, though, I was asked to work on a campaign for a large social media platform, during which I learned firsthand how to host a webinar. But as I found out, approaching a webinar is completely different than other kinds of content.

Webinar Metrics 64

Webinar Metrics Paid Content Brand Identity Branding 64

Valasys

MARCH 13, 2023

Introduction In today’s business world, personalized connections are the lifeblood of any successful relationship – this applies to people and marketing. However, personalizing at scale can be a daunting task for any business. However, personalizing at scale can be a daunting task for any business.

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Email Marketing Automation 52

Marketing Insider Group

SEPTEMBER 28, 2021

Hubspot tested this out on their own website and found that anchor text CTAs increase conversions by 121% ! To boot, they discovered that 93% of all leads generated by their website came from anchor text CTAs. wearing a cocktail dress from your retail brand’s spring collection or to “Transform your business!” Educational.

Content Marketing 343

Content Marketing Lead Scoring Lead Ranking Content 343

Hubspot

AUGUST 5, 2020

A few short months ago, I discovered the beauty of webinars. And my favorite way to learn is by watching a webinar. The only downside to webinars is that a lot of them are live events. Most of the time, my schedule doesn't allow for a "One-time only" experience, so I miss out on a lot of compelling webinars.

Webinar Metrics 65

Webinar Metrics Work Management Landing Pages Marketing Management 65

Zoominfo

DECEMBER 19, 2018

Duct Tape Marketing is a small business marketing agency made up of knowledgeable marketing experts. If you want to be entertained, educated, and learn how to execute to get real results for your business, then hit that subscribe button!” Go check out this channel for in-depth, educational marketing content.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

ClearVoice

OCTOBER 14, 2022

However, there’s much more to content marketing than publishing loads of content pieces for your business. Knowing why your content works will help you continue to create the best quality content for your business by replicating success and giving you visibility into what’s not working.

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

ATAK Interactive

JULY 21, 2020

B2B businesses today operate in a new reality. Buyer power has increased and as such, B2B businesses have to adapt to this new buyer journey and integrate new techniques to win and retain these customers. 82% of B2B buyers today spend more time in the research phase, extensively evaluating a product or service before purchasing.

B2B Sales 148

B2B Sales Work Management B2B Thought Leadership Marketing Management 148

Strategic-IC

MARCH 5, 2018

3 out of 4 marketers across the globe prioritise an Inbound approach to marketing - HubSpot State of Inbound 2015. However, it is essential to devise a detailed inbound marketing plan to ensure performance, the best lead quality possible and definite ROI. HubSpot State of Inbound 2015. Buyer Personas Are Not Backed By Data.

Inbound Marketing 118

Inbound Marketing Planning Campaigns Buyer Personas 118

Hubspot

JUNE 23, 2017

So you can imagine my surprise when HubSpot's audience started telling us they still like to print out our ebooks -- which are often 20 or 30 pages in length -- instead of viewing them on a web page. What We Do. What We Wondered.

Hubspot 74

Hubspot Inbound Marketing Template Domain 74

SmartBug Media

JULY 28, 2023

In today's competitive business environment, it's crucial to find effective tactics that speed up lead-to-opportunity conversion in the deal pipeline. Identifying Potential Leads The first step is identifying potential leads and attracting them to fill your pipeline.

Conversion Rate 98

Conversion Rate Lead Ranking Tactics Ideal Customer Profiles 98

Hubspot

MARCH 23, 2020

Nowadays, plenty of business is done virtually. Then, around 4 PM, you log into a company's webinar to learn more about Social Media Marketing in 2020. Then, around 4 PM, you log into a company's webinar to learn more about Social Media Marketing in 2020. In the afternoon, you have a 1:1 via Zoom with your remote manager.

Examples 101

Examples Enterprise Management Conference Budget Programs 101

ATAK Interactive

JULY 21, 2020

B2B businesses today operate in a new reality. Buyer power has increased and as such, B2B businesses have to adapt to this new buyer journey and integrate new techniques to win and retain these customers. 82% of B2B buyers today spend more time in the research phase, extensively evaluating a product or service before purchasing.

B2B Sales 128

B2B Sales Work Management B2B Thought Leadership Marketing Management 128

Outbound Engine

AUGUST 6, 2020

HubSpot found that users checking Facebook, Twitter, and LinkedIn to get their news, business and lifestyle information continues to increase significantly every year. Use these five LinkedIn features to help your business and boost your professional reputation. Small business events. LinkedIn Learning. Mortgage events.

Linkedin 60

Linkedin Features Business Peer-to-peer 60