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HubSpot Product Update Roundup—October 2023

SmartBug Media

Welcome to our blog series, where we highlight some of the latest updates from HubSpot! HubSpot has been our trusted partner and continues to innovate with new and improved products that drive results for our clients. This blog post will explore the latest product updates and how they can benefit your business.

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How to Enrich Data in Your HubSpot CRM with ZoomInfo

SmartBug Media

Clean data is always better than messy data, and a spotless database can help your business in more ways than you might think! Having rich data also allows you to segment your marketing efforts—for example, as you gather more data, you may notice a huge segment of your highest-paying customers work in education.

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HubSpot’s January 2024 releases include email compliance, inbound lead routing and more

Martech

Kicking off 2024 with a bang, HubSpot’s January updates are all about enhancing your team’s capabilities in lead management, content strategy, and data analysis. More robust lead management with leads object updates. Easily route inbound leads with conditional form confirmation pages.

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4 Calls-to-Action Proven to Increase Lead Generation

Marketing Insider Group

Well-crafted CTAs encourage prospects to click and convert to a marketing qualified lead (MQL), or possibly to a sales qualified lead (SQL), depending on which type of CTA you present. Are we targeting leads in the consideration-stage who are comparing and contrasting solutions and might benefit from downloading a case study?

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Why So Many Businesses Are Shifting to Content Marketing

Marketing Insider Group

In 2020, 70% of marketers were already actively investing in content marketing ( HubSpot ). It can help you convert leads and win new customers. You can also use content to boost brand awareness and connect with prospects and leads at every stage of the buyer’s journey. Why Your Business Should Invest in Content Marketing.

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Increase Customer Retention & Renewals with HubSpot Service Hub and HubSpot Sales Hub

SmartBug Media

Customer retention strategies like educating and great customer service will increase customer loyalty. HubSpot Sales & Service Tools You Can Use for Customer Retention & Renewals. Together, HubSpot Service Hub and Sales Hub are a powerful force to reckon with.

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B2B Lead Generation Strategies: Ways To Drive Leads And Grow Your Business

Only B2B

“Generating B2B leads is simple and easy.” You know how difficult it is to boost sales with B2B lead generation tactics. You’re inundated with plenty of disinformation, including: conflicting data about the best ways to create leads. More sales = more leads. More leads are required to drive growth.