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Gamification: Gamify Your Website to Improve Dwell Time & SEO

seo.co

Website dwell time is a ranking factor. One solution to improving dwell time on your site and thereby your rankings is gamification. Research by M2 Research shows that the gamification application, tools, and services market is projected to hit $5.5 billion by 2018. This data can supply powerful customer information.

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Fostering Innovation: Why You Need It and How to Get More of It

Webbiquity

Successful businesses are built on innovation. As a small business owner, embracing innovation and ensuring that your company is geared towards supporting creativity and pushing the boundaries is vital to help you stay relevant and ensure you continue to offer value to customers. Guest post. All of which is good.

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The 1-2-3 Guide to Creating Video Content Marketing

Marketing Insider Group

Not only are 91% of businesses already using video as a marketing tool in 2023, but 96% of marketers are placing ad spend on video. Create an explainer video that clearly explains how your products and services work. Now is the time to become an expert on creating video content. But what exactly qualifies as video content?

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10 Benefits of Video Marketing: Why Use Video for Business

Vidyard

Companies need many things to thrive: visionary leadership, a compelling offering, exceptional service, and much more. These video marketing statistics highlight precisely why so many companies, in industries across the B2B and B2C spectrum, are taking advantage of this medium—and why video marketing should be part of your business, too.

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What Does an Excellent B2B CRO Strategy Look Like?

Webbiquity

Conversion rate optimization (CRO) is just important for B2B companies as B2C businesses. The typical B2B customer will move through these steps before they convert, though the process is not always linear: Identification of need: The buyer identifies a problem they have and decides to buy a product or service that will solve it.

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How to Humanize Your Brand with Authentic Content

Marketing Insider Group

Gone are the days when a catchy commercial was all a brand needed to win a consumer’s business. And, prospects will feel more comfortable asking your employees questions about your products and services. They want to do business with a company that’s honest enough to admit that their armor has a few chinks in it.

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10 Benefits of Video Marketing: Why Use Video for Business

Vidyard

Companies need many things to thrive: visionary leadership, a compelling offering, exceptional service, and much more. These video marketing statistics highlight precisely why so many companies, in industries across the B2B and B2C spectrum, are taking advantage of this medium—and why video marketing should be part of your business, too.