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LinkedIn Algorithms Integrate Dwell Time to Improve Feed Rankings

Valasys

Overthepast two years, LinkedIn has been actively working on improving its feed. On the 12th of May 2020, in an announcement made on LinkedIn Engineering blog , it was revealed how LinkedIn is all set to improve its feed for individual members based on their time distribution on the feeds – the dwell time.

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The 1-2-3 Guide to Creating Video Content Marketing

Marketing Insider Group

Not only are 91% of businesses already using video as a marketing tool in 2023, but 96% of marketers are placing ad spend on video. That’s because nowadays, consumers are spending an increasing amount of time on social media platforms like Instagram, YouTube, TikTok, LinkedIn, etc. The list goes on and on.

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SEO For Attorneys: Why is it So Important?

Go Beyond SEO

Lawyers can optimize their website for local search by creating a Google My Business listing , ensuring that their NAP (name, address, phone number) is consistent across all online directories and listings, and including location-specific keywords in their content. So, they rank higher than those that have lower dwell times.

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Video Marketing Statistics: What You Must Know for 2023

Optinmonster

91% of businesses use video as a marketing tool in 2023. Key takeaway: Video remains a predominant marketing choice, with almost 90% of businesses adopting it. Various reasons prevent businesses from using video, but the most common challenge is the shortage of time. 66% of video marketers created live action video in 2022.

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The marketer’s guide to reporting on social video engagement

Sprout Social

Fast reporting helps you understand what content impacts your business and strategy, and how. Essential LinkedIn video metrics . Like Facebook, LinkedIn counts a view after three seconds, and your video view count doesn’t display publicly on your post until your video has reached 500 views. Before we start, know your goals.

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Transforming your exhibition stand into a brand powerhouse

BDB

The importance of getting branding right at exhibitions Think of your exhibition stand as an extension of your B2B brand – acting as an ambassador and reflecting your company’s values and business potential. Exhibition stands are an expensive outlay and B2B events can be very busy, so it’s important to make your mark on your target audience.

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The State of Video Marketing in 2018 [New Data]

Hubspot

81% of businesses use video as a marketing tool -- up from 63%, the number reported in our 2017 survey. Video is often cited as a tool that helps drive various areas of business performance, and the numbers back up those claims: 97% of marketers say video has helped increase user understanding of their product or service. Not so much.