Convince & Convert

NOVEMBER 5, 2014

As Twitter (and eventually, Instagram and Pinterest) get their self-serve advertising capabilities sorted out enough that small businesses can easily deploy them, companies that have lived and died by their Google paid search programs are going to develop a wandering eye. Think about how much more Facebook knows about you than does Google.

Paid Content 98

Paid Content Doubleclick Facebook Google 98

readwrite

APRIL 4, 2007

The New York Times reported this morning that DoubleClick plans to launch an exchange for online advertisements. ” DoubleClick was reportedly in serious talks with Microsoft about being acquired and later it was rumored that Google also became interested. They were also recently profiled by Business Week.

Doubleclick 40

Doubleclick Advertising Agencies Advertisements Advertising 40

KoMarketing Associates

JANUARY 30, 2018

Google launched its Academy for Ads back in 2016 and it covers Google AdWords, programmatic, DoubleClick and much more. Another great resource is Facebook Business News , which is frequently refreshed with new insights, stats, and events. . LinkedIn Ads.

Resources 179

Resources Advertising Agencies B2B Marketing Paid Search Agency 179

NuSpark Consulting

JUNE 8, 2013

When I am not involved with business development, speaking, and my own social media marketing, I am usually on the computer with some sort of advertising, SEO, social media, or conversion optimization tool. Doubleclick. Online Display.

Paid Content 100

Paid Content Marketing Automation Services Inbound Marketing Doubleclick 100

KEO Marketing

MARCH 16, 2016

Businesses that use Flash-based ads for their Google campaigns will soon be forced to make a change. In a post on the AdWords blog, the company said it will stop allowing Flash ads to be uploaded into AdWords and DoubleClick Digital Marketing as of June 30, 2016. In the near future, though, that will no longer be optional.

Paid Search Agency 48

Paid Search Agency Doubleclick Ads Google 48

KoMarketing Associates

DECEMBER 20, 2018

Google AdWords became Googles Ads, while DoubleClick and Google Analytics 360 became a single brand called Google Marketing Platform. Also, Google reminded us of the focus they are putting on mobile and small businesses moving forward. Google: Introducing simpler brands and solutions for advertisers and publishers. From Ryan Young.

Paid Content 121

Paid Content Top of Funnel Doubleclick Ideal Customer Profiles 121

SmartBug Media

NOVEMBER 30, 2020

Seeing the value of your marketing efforts, whether you’re the business owner or the marketer, is undoubtedly important in the constant conversation about return on investment (ROI). Understanding each marketing platform’s attribution reporting is key to achieving the fullest picture of which platforms are working for your business.

Doubleclick 75

Doubleclick Marketing Analytics Tools Advertising Agencies Paid Search Agency 75

QuanticMind

OCTOBER 2, 2018

Google Marketing Platform, which combines DoubleClick and Google Analytics 360. Google Ad Manager, which combines DoubleClick for Publishers and DoubleClick Ad Exchange. Through Smart Campaigns, businesses can automate many facets of PPC campaigns, including: Targeting. Automate Goal-Focused Shopping Campaigns.

PPC 40

PPC Ads Google Automation 40

Hubspot

APRIL 5, 2018

Use Google My Business (GMB) and claim free ad space for your business. In fact, there are numerous Google business tools in addition to its search engine that can be hugely valuable if you're a marketer. 17 Helpful Google Marketing Tools for Business. Google My Business. Google My Business.

Google 78

Google Adsense Tools Doubleclick 78

Martech

APRIL 26, 2022

App tracking was still in beta, and it would be six years before DoubleClick products would evolve to become part of the new Google Marketing Platform. It’s been 10 years since the release of Universal Analytics. In 2012, Google Tag Manager had yet to be released, and mobile-first web design was a new concept.

Marketing Analytics Tools 95

Marketing Analytics Tools Analytics Google Enterprise Management 95

Martech Advisor

NOVEMBER 7, 2019

DoubleClick, founded in 1995 by Kevin O'Connor and Dwight Merriman, became a pioneer in the area of digital advertising that first delivered a convenient mechanism for effective ‘advertiser-publisher’ collaboration. Meanwhile, the total number of Internet users only grew, and by 2002 hit the bar of 16 Million worldwide.

Work Management 46

Work Management Marketing Management Doubleclick Mobile Advertising 46

Unbounce

JULY 11, 2018

The ad platform that you know and love (and rely on for your business) is still intact. DoubleClick and Google Analytics 360 will now be combined into Google Marketing Platform. DoubleClick Search is now Search Ads 360. Machine learning for small business. AdWords is no more. Whoah whoah, don’t panic.

Google 81

Google Paid Search Agency Advertising Agencies Marketing Analytics Tools 81

ClickZ

JULY 17, 2020

CEO of SmartyAds shares insights and details on AI advertising, its pros, and how businesses can overcome personalization challenges. Now businesses that invest in AI-based ad stacks will be able to create personalized products and services which easily hook new customers in with individual offers. .

Marketing AI 128

Marketing AI Advertisements Advertising Personalization 128

Digital B2B Marketing

JUNE 11, 2014

I still remember when DoubleClick first rolled out view-through reporting. For marketers that want to earn the trust of the CEO and the business, put aside attribution. It is time instead to focus on understanding the difference marketing actually makes in your business and then start improving those results.

Doubleclick 100

Doubleclick Search Marketing Marketing Report Paid Search Agency 100

Martech Advisor

OCTOBER 17, 2019

In case your ad network goes down, it could lead to major interruptions to business – so make sure to embed your service availability requires as part of the SLAs. Learn More: Amazon, Google, and Facebook: Marketing Lessons From the 3 Biggest Businesses of Our Time. Top 3 Ad Networks. PropellerAds.

Cost Per Thousand 41

Cost Per Thousand Paid Search Agency Adsense Ads 41

Contently

OCTOBER 6, 2016

Why would Bezos, the founder of Amazon and one of the wealthiest people in the world, invest in the volatile news business? … We can no longer rely on partners or vendors to solve problems that are so core to our business.” When Jeff Bezos bought The Washington Post in 2013 for $250 million, people were shocked.

Paid Search Agency 148

Paid Search Agency Ads Advertising Agencies Mobile Advertising 148

Buzz Marketing for Technology

SEPTEMBER 15, 2008

Two years ago less than half of all consumers used search to find a local business but today that number is upward of 74%! However, most small businesses today still don't have a website in fact less than 10% of small business owners are online.

Long Tail Marketing 100

Long Tail Marketing Marketing Management Doubleclick Marketing Automation Services 100

Circle Studio

MAY 31, 2018

While all European Union (EU) businesses should now be fully compliant with the General Data Protection Regulation (GDPR), B2B firms based in the United States are still wondering what GDPR means for them. The levels are based on several different parameters: Do you actively pursue business in the EU? Google/DoubleClick, Bing).

Privacy Policies 60

Privacy Policies B2B Marketing Doubleclick Privacy Protection 60

Referral Rock

NOVEMBER 8, 2019

Guest Post Jason Chow is an internet marketer who loves to blog about internet marketing tips, website building tips, online business ideas and many more. Whether it’s fair or not, most people are going to judge your business by the quality of its website. He manages website administrative and outreaching tasks for WebRevenue.

Conversion 74

Conversion Marketing Websites Tips Doubleclick 74

readwrite

FEBRUARY 22, 2010

And Google knows how to leverage this type of information with services like Google AdWords, AdSense, and DoubleClick Ad Exchange but now it’s moving into what it’s calling “the next generation of ad serving” – a simplified, streamlined ad server.

Doubleclick 40

Doubleclick Paid Search Agency Ads Adsense 40

NuSpark Consulting

APRIL 13, 2012

Google’s Doubleclick Ad Planner , Compete , and Quantcast are three of the most popular tools for site research. Search engines are called that for a reason- your prospects are searching for information or resources that may help them with a business need. Digital Audience Research. Here’s the link to the digital media research tools.

Paid Content 100

Paid Content Top of Funnel Marketing Funnels Lead Generation 100

Biznology

OCTOBER 28, 2014

Cyfe is a Business HUD. With Cyfe, you’re not just reading through all the logs and data once or twice a day during your data rounds but you’ll be able keep real time tabs on the mission-critical parts of your business. Google Doubleclick for Publishers. But that’s not enough. And then there’s Cyfe.

Adsense 80

Adsense RSS Adwords Doubleclick 80

Oktopost

APRIL 22, 2019

In other words, a customer can view your Facebook ads, click on a banner ad, search for your business on several search engines, and then visit your site after seeing your ad on YouTube. Keeping those prerequisites in mind, here’s our list of winning choices for your business. Marketing Attribution Software to the Rescue.

Marketing Attribution 101

Marketing Attribution Enterprise Management Work Management Marketing Management 101

Customer Experience Matrix

MAY 25, 2007

But as I reflect on the really big recent acquisitions -- Google / Doubleclick , Microsoft / aQuantive , WPP / 24/7 Real Media – I wonder whether the real heavyweights will be the Web advertising vendors.

Enterprise Management 120

Enterprise Management Marketing Management Paid Search Agency Doubleclick 120

Customer Experience Matrix

JULY 22, 2010

Exchange Applications went to Amdocs , Prime Response went to Chordiant (itself recently purchased by Pegasystems ), Protagona was purchased by DoubleClick (now part of Google ), Ceres ended up with Teradata , Intrinsic was bought by SAS , Epiphany became part of Infor , Paragren was bought by Siebe l (now Oracle ).

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Hubspot

APRIL 2, 2021

However, in a small to medium-sized business, the job may be done by the same person or team. Originally DoubleClick Bid Management, DV360 integrates seamlessly with Google Analytics and other Google products. AdCritter is a DSP made for small to medium-sized businesses. So once media planning is complete, media buying follows.

Buy 83

Buy Work Management Cost Per Thousand Marketing AI 83

RebelMouse

JULY 13, 2018

The announcements come hot on the heels of Google's rebranding of AdWords and DoubleClick products. If you're an e-commerce brand, this is definitely a great way to not only serve more ads, but ensure your strategy is meeting key goals for your business.

Work Management 48

Work Management Marketing AI Paid Search Agency Google 48

Sharpspring

SEPTEMBER 8, 2017

Native Data Onboarding Integration: Data onboarding integrations with AdWords, AdSense, Search Console, and DoubleClick AdExchange. For enterprises and larger businesses that handle a lot of data, give Google Analytics 360 Suite a try. Data Import: You can upload data from external sources and use it with Analytics data.

Marketing Analytics Tools 55

Marketing Analytics Tools Analytics Multi-Touch Attribution Google 55

Porch Group Media

OCTOBER 29, 2020

In 1995, the cookie was later used extensively in advertising by DoubleClick to rotate banners, which limited the number of times the same ad was shown to one visitor. Digital cookies were first invented in 1994 by Lou Montulli and John Giannandrea, who were employees of Netscape Communications.

Webinar Metrics 49

Webinar Metrics Marketing & Strategy Mobile Advertising Advertising Agencies 49

Biznology

DECEMBER 16, 2011

If you’re like most businesses, your 2012 marketing plan relies heavily on search engine marketing. Both paid and natural search continue to offer businesses excellent growth opportunities for the foreseeable future. But as consumers turn to additional sources of information, make sure your business explores those sources too.

Search Marketing 80

Search Marketing Doubleclick Planning Adsense 80

Choozle

MARCH 2, 2024

Google’s announcement to remove third-party cookies on Chrome by the third quarter of 2024 has left many marketers and advertisers at medium-sized businesses wondering about the future of tracking, targeting, and measurement. He is a veteran of businesses in their growth phases including Apple, Audible, MatchLogic and the Lowe Group.

Advertising Agencies 52

Advertising Agencies Enterprise Management Paid Search Agency Advertisements 52

Customer Experience Matrix

JANUARY 17, 2008

It has offered traditional campaign management as well, although with more of a business-to-business slant than its competitors. Over the past few years the company acquired additional technology from Doubleclick, picking up the SmartPath workflow system and Protagona Ensemble consumer-oriented campaign manager.

Work Management 120

Work Management Marketing Management Campaigns Allocation 120

QuanticMind

NOVEMBER 27, 2019

A lot happens between the first and last interactions with your business that can influence conversions. It integrates with Google Analytics, Google Ads, and DoubleClick Search. However, simply relying on big players like Google, Facebook, and Amazon creates some inherent issues that businesses should be aware of.

Marketing Attribution 52

Marketing Attribution Enterprise Management Top of Funnel Work Management 52

Content Standard

AUGUST 27, 2015

Multiply that singular aversion to change by 5,000 people or so, and we begin to see why it’s difficult to alter the course of the enterprise business. According to Doubleclick , display advertising click-through rates are 0.06 Your first launch is your business case for future growth within the organization.

Storytelling 40

Storytelling Ad Building Doubleclick Brand Identity 40

The Lead Agency

MARCH 15, 2018

The decentralisation of services like digital advertising may also radically derail existing behemoths such AdNexus and DoubleClick. A lot of industries have made significant changes to their businesses to make sure they are working within an acceptable ethical and social framework. Outsourcing Marketing.

Advertising Agencies 89

Advertising Agencies Advertisements Advertising Paid Search Agency 89

Content Standard

SEPTEMBER 16, 2015

Why do marketers who are living in uncertain times for the media business choose to invest in experimental native ads in digital publications—ads placed within editorial—instead of easily measured advertising like digital display? Native Ads Help Marketers Slip Past the Trust Threshold Like No Other Ad Format.

Paid Search Agency 40

Paid Search Agency Ads Doubleclick Ethics 40

QuanticMind

MARCH 22, 2017

Evaluate your performance – Google recommends focusing on the most important indicators to your business (namely conversions or revenue), rather than focusing on “secondary” indicators such as CPC. DoubleClick Search and Smart Bidding.

Adwords 40

Adwords Cost per Acquisition CPA ROAS 40