Everything Technology Marketing

APRIL 8, 2010

What business problems do they face? Also make sure you segment your target markets according to demographics, psychographics, and business environment to identify the segments that are the best fit for your company's offering; segments that have the most to gain by becoming your customers.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Buying Cycle Lead Ranking 100

Everything Technology Marketing

MARCH 27, 2010

By Laura Patterson Peter Drucker is attributed to having said, “the purpose of business is to create a customer.” All of these initiatives fall into the domain of your marketing organization. Delving deeper into what matters to your customers is the key to growing revenue.

Allocation 100

Allocation Marketing Automation Services Psychographics Cross-Selling 100

Everything Technology Marketing

MAY 24, 2010

They educate themselves on the nature of their business problem, possible solution options, available vendors and products. Adapt to Stay Relevant Our entire approach to marketing has to change if we want to stay relevant and add value to the business in this new environment. B2B buyers are more sophisticated than ever.

Work Management 100

Work Management Marketing Management Marketing Budget B2B Marketing 100

Everything Technology Marketing

JUNE 18, 2010

As you know, more and more corporate functions are moving to a service and subscription based model where companies aggressively outsource everything that is not core to the business in order to gain advantages related to cost, scalability, and agility. Is the classic marketing department dead?

Work Management 100

Work Management Marketing Management Marketing Automation Services B2B Marketing 100