Biznology

JULY 23, 2019

Why is it that with all the marketing technology vendors claiming their products are fortified with AI pixie dust, business results aren’t better? AI can be magical in its impact on business processes. The key to AI progress is making sure that the business is ready. The Business Problem. Domain Expertise.

Marketing AI 99

Marketing AI Enterprise Management Work Management Marketing Management 99

Biznology

JUNE 12, 2018

Registering all your brand and personal domain names is online reputation management. And: publishing our your own business and personal photos and videos with comprehensive tagging is online reputation management. My 20 top social media marketing, search, and reputation business articles. If SHTF SNAFU FUBAR Then ORM.

Work Management 207

Work Management Marketing Management Process Ideal Customer Profiles 207

Biznology

DECEMBER 20, 2018

While AI is not the silver bullet for all business problems, there are those that are well suited with the tools that are available today. So the first step in applying AI to any business problem is assessing the measurable value of the problem (make sure you have a business case) and think small. The AI Data Challenge.

Work Management 144

Work Management Budget Programs Barriers Domain 144

Biznology

DECEMBER 5, 2017

Once you initiate a Backlink Audit project for your domain, the SEMRush spiders and bots buzz around the internet, checking out each and every incoming link that connects to your site. But it’s there. If you don’t take that extra step, you’ll just be playing solitaire on SEMRush.

Domain 196

Domain Marketing Analytics Tools Google Buzz 196

Biznology

APRIL 11, 2019

I’ve been informally coaching my undergrad business school students on how to prepare for the business world they’ll face in just a year and a half. When it comes to presenting themselves in a business context, they are pretty green. Buy your name as a domain, and use it for your professional email address. Think ahead.

Tips 138

Tips Work Management Linkedin Domain 138

Biznology

FEBRUARY 15, 2018

This article will take a look at how promotional products fit in with the modern consumer and still do a very effective job when it comes to helping advertise your business. Baby boomers best recalled points of reference such as website domains or contact information. Summary and takeaways for your business. ” campaign.

Promotion 196

Promotion Product Merchandising Mobile Advertising 196

Biznology

APRIL 7, 2014

Knowledge on any particular domain is now shared among several SME’s and average people. If well implemented, Social Business platforms can make enterprise knowledge “go retail.” Social Business Human Genome Project Knowledge management retail knowledge SME Social business Social marketing subject matter expert'

Enterprise Management 80

Enterprise Management SME Business Wikipedia 80

Biznology

APRIL 7, 2014

Knowledge on any particular domain is now shared among several SME’s and average people. If well implemented, Social Business platforms can make enterprise knowledge “go retail.” Social Business Human Genome Project Knowledge management retail knowledge SME Social business Social marketing subject matter expert'

Enterprise Management 80

Enterprise Management SME Business Wikipedia 80

Biznology

JANUARY 12, 2015

Although they were not widely used by businesses at their conception, they have been around since the 1980’s and 1990’s. Business blogs just started to go mainstream about 10 years ago. Blogs have been around for so long because they can be a very useful communication tool for businesses. That makes a perfect blog post.

Business Blogging 80

Business Blogging Activities Business Landing Pages 80

Biznology

MARCH 3, 2021

Ness brings a cadre of domain experts with him in a package he calls “go-to-market-as-a-service.”. The concept of a fractional CMO is an interesting one because it allows startups to purchase just enough marketing resources without having to commit to a full-time position.

CMO 118

CMO Startups Domain Network Marketing 118

Biznology

FEBRUARY 9, 2018

But when you go through the search results for those 100 words, you might find five that are relevant to your business. Many businesses just use what Google gives them and only find out after the fact that they chose a lot of junk keywords. Depending on the size and scale of your business, one of them will be the best fit.

Keywords 197

Keywords Enterprise Management Marketing AI RFP 197

Biznology

JULY 12, 2021

It wasn’t all that long ago that compliance issues that were even remotely digital in nature were the domain of the same teams that worried about server configurations and RAM requirements. These were technology issues, not business issues. If they don’t have the resources that can help, they should know who does.

Privacy 104

Privacy Paid Search Agency Domain Transparency 104

Biznology

OCTOBER 30, 2020

This week we start with a thoughtful and thought-provoking piece re: the future of Silicon Valley, as viewed through both business and societal lenses. ” Business Roundtable Commits to Break Down Barriers to Economic Opportunity. ” How the B Corporation movement is remaking business. What’s Next for Silicon Valley?

Barriers 197

Barriers Terms and Conditions Lead Ranking Domain 197

Biznology

JANUARY 9, 2014

Check out these 25 awesome outreach tools for your smash business strategy. Ahrefs site explorer is something of a search engine for backlinks, allowing you to scope out page authority of competitor’s domains and their best-performing content. Sorry, but it doesn’t. We’re living in an era of content saturation.

Outreach 80

Outreach Paid Content Tools Enterprise Management 80

Biznology

DECEMBER 13, 2017

If what you offer is not on their hobbies list or related to their domain expertise, you should look elsewhere. Don’t assume that social media ads are part of an ongoing retainer, unless specified. Do they share a passion for your products or services? Social media is easy to learn and implement if you have the inclination for it.

Consulting 156

Consulting Social Media Social Marketing Media 156

Biznology

NOVEMBER 27, 2018

This fall, I enjoyed a few months of teaching at Indian Institute of Management Bangalore, and learning much about Indian business and life. Prior to the ‘90s, Indian business was severely constrained , and B2B marketing didn’t really exist. Rapid growth of data driven business models in India is further fueling this emerging trend.

B2B Marketing 147

B2B Marketing Work Management Marketing Management Top of Funnel 147

Biznology

AUGUST 21, 2018

You might not think so, but it is business casual, especially if you’re representing your own company, organization, or are using Twitter as a method of marketing. Facebook is Business Professional, a step above Twitter. Either Business Formal or Bikini Casual. Different Platforms Requires Different Tones. AbrahamPage.

Social Media 137

Social Media Social Marketing Media Twitter 137

Biznology

NOVEMBER 27, 2018

This fall, I enjoyed a few months of teaching at Indian Institute of Management Bangalore, and learning much about Indian business and life. Prior to the ‘90s, Indian business was severely constrained , and B2B marketing didn’t really exist. Rapid growth of data driven business models in India is further fueling this emerging trend.

B2B Marketing 136

B2B Marketing Work Management Marketing Management Top of Funnel 136

Biznology

APRIL 13, 2017

Everyone’s privacy is important but if your company is at stake, a security breach can lead to a business disaster. This is especially true for the latter since businesses can sometimes grow quicker than you can imagine, so the key is to be prepared in advance. Training certification.

Work Management 123

Work Management Software Best Practices Training 123

Biznology

JANUARY 31, 2019

Businesses will stop waiting for some magic bullet and start taking very specific shots at specific pain points, starting small, going fast and iterating to find value. One executive I spoke to last week said that their way forward started with a domain where they had some expertise. AI/Machine Learning gets tactical in 2019.

Top of Funnel 148

Top of Funnel Marketing AI Planning Digital Marketing Funnels 148

Biznology

FEBRUARY 21, 2017

” Well, it took forever but campaign-focused, product-focused, marketing-channel, and product-focused domain purchases seem to be the easiest way to do it. Major Hollywood movies have been having fun with domain names registered solely for a single movie. Now they all do. Now they all do. Even if you have an about.me

Domain 153

Domain Buy Service Product 153

Biznology

OCTOBER 20, 2020

Businesses benefit from better alignment of budgets with market needs and higher satisfaction and engagement of internal teams this way. Digital Transformation , Cloud Migration, Containerization and DevOps are different aspects of the same overall business objective. Allocating Resources to Compete and Succeed.

Allocation 104

Allocation Digital Transformation Resources Budget Programs 104

Biznology

OCTOBER 26, 2011

If you have a good name for your business or your product, you know exactly what to do. But it’s a brave new online world now, and you have to worry about all sorts of other names, ranging from domain names to search keywords to social media IDs. The first new danger posed by online technology to name owners was domain quatting.

Domain 80

Domain Privacy Policies Paid Search Agency Terms and Conditions 80

Biznology

JULY 5, 2016

As an aside, we always choose to do our outreaches and host our SMNRs on a separate domain, in this case www. Losing SkinnyCoNews.com to a black list is a lot less destructive to a business than not being able to email from their own corporate domain. Safety first!

Outreach 140

Outreach Blogger Media Advertorials 140

Biznology

MAY 13, 2020

The output helps businesses feel safer in making informed decisions and taking calculated risks. With feelings as the measuring stick, spirituality fell into a domain of supernatural or magical, with attributes described as squishy, fuzzy, and touchy-feely. But in today’s world of business, this is changing.

Thought Leadership 104

Thought Leadership Case Studies Lead Scoring Lead Ranking 104

Biznology

OCTOBER 22, 2021

Harvard Business Review: Why Authentic Workplaces Are More Ethical. “The takeaway here is that understanding the value of authenticity in the workplace and taking active steps to promote it can reduce the risk of unethical behavior in your business. You can increase your gravitas and still be you.”

Ethics 104

Ethics Work Management Lead Ranking Act-On 104

Biznology

OCTOBER 27, 2015

NOTE: before you puppy dog away on this, you need full edit access to your domain name via your registrar. If the changes don’t go through, maybe your domain is locked (for your protection) and you’ll need to temporarily unlock the domain and then make the DNS change (and then lock it back up) and then try verifying again.

Lock-In 80

Lock-In Domain Wikipedia Distribution 80

Biznology

NOVEMBER 12, 2013

Encourage your entire staff to link their Google+ profiles to your business site. All they need is access to an email address (such as chris@gerr.is ) on the same domain as your content — any content. Verify you have an email address on the same domain as your content. Your corporate site is just dandy.

Google 80

Google Paid Search Agency Adsense Brand Identity 80

Biznology

JANUARY 14, 2014

Be sure to make sure you’re on top of your domain registration and the hosting fees. Make sure all of the contact info, email addresses, and phone numbers are current both at the hosting company and at your domain name registrar. Sort out a proper schedule for backing up both databases and associated photos and graphic files.

Internet Marketing 80

Internet Marketing Domain Marketing Proposals Blogger 80

Biznology

MAY 11, 2016

Building a strong, respected brand is one of the most sustainable ways to grow a business. Without links, the internet would be unnavigable; people use links (whether it be in search, social, or from domain to domain) to traverse the web and find the information and pages they’re looking for. Relationship Building.

Trust Marketing 80

Trust Marketing Multi-Channel Word of Mouth Paid Search Agency 80

Biznology

JUNE 8, 2018

Domain authority is not a new concept, it’s been a staple of good SEO for a long time. But the business case is easy to write. Your content can be indexed by Google for the keywords it contains. But it is not likely to rank for competitive terms unless your site demonstrates authority on the topic.

SEO 217

SEO Lead Scoring Lead Ranking Keywords 217

Biznology

JUNE 9, 2016

Unlocking the passion and purpose of people in your organization is the best way to build trust in your business”. Culture isn’t at odds with layoffs, budget cuts or any of the other unpleasant things businesses have to do. Business communicators are critical to that process. Because somebody hasn’t heard it yet.”.

Conference 80

Conference Enterprise Management Sample Work Management 80

Biznology

JANUARY 7, 2019

Make sure you have an up-to-date and comprehensive audit of all digital assets to avoid domain fraud and account sprawl. . • Invest in tools and technologies to proactively identify and manage advanced attacks delivered via email, social media and mobile apps. Audit your digital landscape.

Digital Asset Management 99

Digital Asset Management Tips Marketing Management Privacy Policies 99

Biznology

APRIL 13, 2011

While the physical world is being captured and monitored via smart sensors, human interactions in both personal and business domains are making their way to the binary realm via social media. We are all witnessing the dawn of a new information technology era, the hyper-digitization of the world around us.

Social Media 80

Social Media Media Domain Generation 80

Biznology

SEPTEMBER 1, 2011

I don’t actually post any of those tips myself–I am just too busy. You might have noticed that we have made a few big changes to Biznology–moving to its own domain at biznology.com with a brand new look. But I have posted at least one tweet every work day on vacation.

Social Media 80

Social Media Media Domain Twitter 80

Biznology

FEBRUARY 8, 2016

People filled out qualification cards to get the publication for free, and then publishers monetized the business by selling access to the list. Once the domain of only the largest companies, account-based marketing is now becoming accessible to everyone through cloud platforms like Engagio and Demandbase.

Lead Generation 80

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 80

Biznology

SEPTEMBER 5, 2013

My audiences range from sophisticated business executives and astute social media users to social media novices. We might be known in some social circles for academic achievement, others for physical prowess or even business savvy. Do I need to choose only one domain to work in? But, for me, this is an issue.

Social Media 80

Social Media Linkedin Personalization Brand Identity 80