Digital B2B Marketing

MAY 24, 2011

You understand my needs and my business. By taking the time to create an appropriate solution instead of sending me a solution sheet without context, you show my business is important and worth investing in. It is sized for my business, it works in my environment. You have a solution for me. You respect my time.

Marketing Proposals 100

Marketing Proposals Demand Generation Opinions Distribution 100

Digital B2B Marketing

MAY 17, 2012

Here is a particularly aggressive quote from one company’s website: We use your content and our database of over 20 million business contacts to manufacture marketing qualified leads for your business. Do not limit nurturing to just content distributed by email. As many leads as you want, whenever you want them.

Marketing Qualified Leads 100

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 100

Digital B2B Marketing

APRIL 29, 2014

My own research last fall showed marketing content on Forbes was getting significantly less distribution that editorial content as well. Here are just a few examples: Since launching in 2010, Content Marketing Institute has a built a professional services business by establishing its own content brand.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Advertorials 100

Digital B2B Marketing

NOVEMBER 29, 2012

The various platforms we have today can be used for a wide range of purposes.

Work Management 100

Work Management Marketing Management Social Networks Social Media 100

Digital B2B Marketing

JULY 28, 2011

Using media mix models, companies like KMart assess incremental business impact , accounting for the fact that TV is one of many channels. But when looking at overall business impact, these results are the color commentary , not the definitive answers. My verdict: KMart’s CMO is right. Here’s why: Scale. The Challenge.

Social Media 100

Social Media Media CMO Marketing Mix 100

Digital B2B Marketing

NOVEMBER 3, 2011

Dan and Dino can use their privileged position as Triberr founders to help distribute their story through Triberr. Get the Story Out Triberr has a captive audience of bloggers, particularly bloggers that cover social media, and they potentially have a great story that addresses a key complaint about Triberr to date.

Twitter 100

Twitter Work Management CAN-SPAM Paid Search Agency 100

Digital B2B Marketing

SEPTEMBER 19, 2013

It shouldn’t be a surprise, as marketers increasingly turn to content, publishers need to offer solutions to promote and distribute that content. But do native advertising programs that let marketers publish directly on a media property distribute content effectively? Forbes BrandVoice: Disappointing Distribution?

Advertisements 100

Advertisements Advertising Research Distribution 100

Digital B2B Marketing

JANUARY 8, 2013

Circles were born out of a real need to better filter what you see and better control what you distribute. Until Google allows you to create an account for you as an individual, not an email address, this problem will continue to plague Google’s most loyal users and the business users they are looking to attract.

Google 100

Google Social Networks Network Marketing Stats 100

Digital B2B Marketing

JUNE 7, 2012

The Basics B2B : Business to business. SMB : Small and Medium Businesses. In the US, research generally considers businesses with less than 100 employees to be small businesses and those with 100 to 1,000 employees to be medium buisnesses. BI : Business Intelligence. You definitely already knew that one.

Paid Content 100

Paid Content Lead Ranking Cost Per Click Cost per Lead 100

Digital B2B Marketing

JUNE 21, 2011

Or is it a great platform for business connections and profiles. Does it make Facebook, with lower reported share counts, a more attractive location to focus on sharing and distributing your content, or other vertical networks? Yes, I'm a big fan of LinkedIn, I'm just not placing buy orders today.]. About Eric Wittlake.

Linkedin 100

Linkedin Content Ideal Customer Profiles Aggregators 100

Digital B2B Marketing

MARCH 31, 2011

Rather than publishing great content and developing an audience that wants to hear from you, you blast your message to the limited audience you have and rely on media to distribute your message. This valuation is for a hypothetical mid-sized B2B technology marketer, ACME Business. Don’t believe me?

B2B Marketing 100

B2B Marketing B2B Thought Leadership B2B Demand Generation Agencies 100

Digital B2B Marketing

FEBRUARY 27, 2013

In addition, a campaign addresses two issues businesses often face when when they consider a thought leadership initiative. Engage your PR team to assist in placing articles and distributing your research. Ideal or not, many B2B marketers need solutions that deliver real recognition as thought leaders within a campaign structure.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Campaigns Profiling 100