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DOJ lays siege to Apple’s walled garden

Martech

The DOJ — and the fifteen states and District of Columbia who have joined the suit — accuses Apple of responding to the threat that cheaper smartphones might “disintermediate” the iPhone, not by offering competitive prices but by making it difficult and expensive to quit the iPhone ecosystem. In the U.S., Get MarTech!

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The State of B2B Publishing 2024: A Conversation with ASBPE Leadership, Cory Sekine-Pettite and Davide Savenije

Trade Press Services

Trade Press Services recently sat down with Cory Sekine-Pettite and Davide Savenije of the American Society of Business Publication Editors (ASBPE). The ASBPE is the professional association for full-time and freelance editors, writers, art directors, and designers employed in the business, trade, and specialty press.

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It takes a village to launch a new online publication

Biznology

You’ll quickly need to develop your own strategy to get as close to your professional community of choice as possible. I’ve been super-busy as Gerr.is Along with my business partner, Dan Krueger , we took on and launched Newconomy on September 10 with 50 articles. Origin Story. Like this post?

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Top benefits of using self-serve programmatic

Choozle

But, many other benefits also come with using self-serve programmatic advertising strategies , including performance, control, efficiency, transparency, intelligence, strategic positioning, and value capture. Below we explain the top benefits you stand to gain by using self-serve platforms to create marketing campaigns.

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Gartner: Are Your Ready for More Buyers and the IT to Business Shift?

The ROI Guy

Who’s in Charge: The Business or IT? Nearly 3 in 4 of today’s enterprise purchase decisions aren’t driven by IT, but from C-level executive management or the business unit taking the lead. Nearly half (48%) don’t think Providers do a good job of communicating the business value (outcomes) that their technology and services provide.

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Marketer of The Month Podcast- Episode 079- Achieving Growth With Product Market Fit and Getting Your Brand Storytelling Right

Outgrow

The fundamentals of growing a SaaS business. De-risking the journey to scale a business by focusing purely on value-driving activity. The first one is, that before joining the SaaS startup scene, you led thinking on how disintermediation fueled brand storytelling. The state of brand storytelling in the early 2000s.

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Marketers as Social Evangelists

Biznology

first came to prominence, most companies were challenged by how to adapt their traditional business models to take advantage of web technology. While the idea of promoting one’s business through flashy websites was almost immediately understood, the concept of buying on-line was more threatening. When Web 1.0 Be inclusive.