Outgrow

SEPTEMBER 15, 2022

The fundamentals of growing a SaaS business. De-risking the journey to scale a business by focusing purely on value-driving activity. She has been a content marketing champion since 2006, launching a variety of products and services to drive traffic and audience for brands. The state of brand storytelling in the early 2000s.

Storytelling 52

Storytelling Top of Funnel Disintermediation Product 52

Biznology

JANUARY 7, 2016

Another viewpoint stems from that of disintermediation where facilitators (in this case retailers) are being replaced by a direct connection of manufacturer to consumer. In the auto business, that’s the franchised, yet independent dealer.

Loyalty 80

Loyalty Paid Search Agency Disintermediation Ideal Customer Profiles 80

Versium

JUNE 12, 2018

” The report also predicts that “the rise of automated, self-service machine learning applications will provide retailers new and scalable ways to leverage their massive amounts of information, thus disintermediating traditional data brokerage services.”

Gartner 40

Gartner Vendors Lead Ranking Disintermediation 40

Versium

JUNE 12, 2018

“The momentum we’ve seen over the past six months is a testament to our team’s commitment and ability to provide our enterprise and marketing agency customers with easy-to-use, self-service predictive solutions that lower customer acquisition costs and improve marketing efficiencies,” said Chris Matty, co-founder and CEO of Versium. “As

Enterprise Management 40

Enterprise Management Marketing Management Lead Ranking Disintermediation 40

Chris Koch

NOVEMBER 7, 2012

I agree (journalism’s future will be determined by its ability to create a business model that pays better than the current one: giving away content for free and charging way too little for ads), but I think he missed the more important disruptive power that platforms like BrandVoice really do have: to disintermediate traditional marketing.

Disintermediation 100

Disintermediation B2B Marketing Marketing Management Paid Search Agency 100

Convince & Convert

NOVEMBER 1, 2011

Brian recently published his 5th book, The End of Business As Usual. Futurist, big thinker, gadabout, raconteur, and author of “The End of Business as Usual” , Mr. Brian Solis. I also wanted to write at the executive level, because one thing I heard about The End of Business As Usual. Jay: Hey everybody. Brian: Wow.

Relevance 121

Relevance Work Management Marketing Management Disintermediation 121

The ROI Guy

OCTOBER 22, 2010

Desire for marketing accountability Marketing has traditionally been somewhat of a “black box” expense for businesses. Even when there is a clear business challenge and a solution with real ROI, tight budgets create hesitation on the part of the buyer. Sales cycles are longer in a down economy. What does that mean?

Marketing Automation Services 40

Marketing Automation Services Budget Programs Marketing Automation Software 40

Industrial Marketing Today

SEPTEMBER 27, 2010

That starts with helping the customer ask the right questions Great sales people help their customers consider new opportunities to grow their businesses; they help them understand new opportunities to improve performance. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

Social Media 60

Social Media Social Marketing Media Planning 60

xiQ

AUGUST 8, 2015

One reason why the sales force remains so important to the B2B customer is that most products and services sold to business organizations are components in a wider usage system at that buyer, and customer value ultimately resides in that usage, not just the individual product. Buying is a continuous and dynamic process.

Sales Management 62

Sales Management Work Management Marketing Management AIDA 62

xiQ

AUGUST 8, 2015

One reason why the sales force remains so important to the B2B customer is that most products and services sold to business organizations are components in a wider usage system at that buyer, and customer value ultimately resides in that usage, not just the individual product. Buying is a continuous and dynamic process.

Sales Management 48

Sales Management Work Management Marketing Management AIDA 48

chiefmartech

JANUARY 23, 2017

As a 20-year veteran of technology marketing, I’ve seen plenty of headlines like these (actual real examples): Six Ways that Google Wave is Going to Change Your Business, Career, and Life. How Vine, Twitter’s New Video Service, Will Change Your Business. They want to future-proof their businesses and their careers.

Work Management 40

Work Management Planning Marketing Management Disintermediation 40

Single Grain

SEPTEMBER 16, 2022

By 1999, people were starting to be able to engage with each other on the Internet via social media platforms, content blogs, and other services. Since most of the currently used services were dominated by behemoths such as Google, Facebook, Microsoft and Amazon, it raised some complaints. 2) Seamless Services. Although web 2.0

Marketing AI 29

Marketing AI Web 2.0 Paid Content Peer-to-peer 29

B2B Marketing Zone Posts

OCTOBER 5, 2010

Tribes Rule the Hyper-Social Organization - Paul Gillin , September 8, 2010 I’ve been looking forward to reading The Hyper-Social Organization since I first heard François Gossieaux and Ed Moran discuss the findings of their “Tribalization of Business&# research at a conference two years ago. wasn’t disappointed. Rules Have Changed.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Buzz Marketing for Technology

JUNE 27, 2008

Dave Pollards environmental philosophy, creative works, business papers and essays. As a result, the critical business information flows, shown in the top diagram above, are essentially unchanged from what they were a decade ago. Business as usual, largely unaffected by KM. September 2006. This is the essence of PKM.

Organization 100

Organization Peer-to-peer Lead Ranking Budget Programs 100

Biznology

MAY 13, 2013

The news media, it was believed, would be one of the first industries to be “disintermediated,” a multisyllabic word for “cutting out the middleman.”. In fact, demand for such services is only increasing, as companies realize that it is now taking more and more specialized skill to do media relations effectively.

Media 80

Media Public Relations Disintermediation Work Management 80

Exo B2B

JUNE 5, 2020

In a previous post, I talked about the opportunity for businesses, in these times of uncertainty, to finally work through their digital transformation, the inevitable transition to a new economy. It’s one thing to talk about digital transformation as a phenomenon, but what exactly does it mean for society and especially for businesses?

Digital Transformation 132

Digital Transformation Enterprise Management Disintermediation Work Management 132