chiefmartech

JANUARY 31, 2018

What is this technology going to give me as a marketing and business leader? Marketing and business leaders should begin to understand the technology and where it may help them realize their objectives — or require them to evolve and understand new challenges coming. An often used example is an Uber driver.

Digital Asset Management 82

Digital Asset Management Enterprise Management Advertising Agencies Disintermediation 82

Convince & Convert

NOVEMBER 1, 2011

Brian recently published his 5th book, The End of Business As Usual. Futurist, big thinker, gadabout, raconteur, and author of “The End of Business as Usual” , Mr. Brian Solis. I also wanted to write at the executive level, because one thing I heard about The End of Business As Usual. Jay: Hey everybody. Brian: Wow.

Relevance 121

Relevance Work Management Marketing Management Disintermediation 121

The ROI Guy

JULY 23, 2015

These findings directly contradict the findings of CEB and Forrester that b-to-b sales reps’ role and importance are declining due to a disintermediation by B2B marketing and digital resources. In a recent blog article, you point to several B2C examples that could perhaps point the way to what lies ahead for B2B sales reps?

B2B Sales 40

B2B Sales Forrester B2B Disintermediation 40

Martech

OCTOBER 10, 2022

This disconnect challenge is made more complicated when every organization, region, team or business unit is doing their own thing in how they go to market. While it is essential to tailor to each market (and customer), a core framework must be in place, driven by the executive team through and across all business functions.

Marketing Analytics Tools 113

Marketing Analytics Tools Marketing AI Enterprise Management Work Management 113

The ROI Guy

NOVEMBER 4, 2010

Thursday, November 04, 2010 IDC: Economic Buyers, Digital Overload and Sales Enablement Define Marketing for 2011 I just had the pleasure of presenting a webinar with Randy Perry, VP Business Value at IDC. IDC’s most resent customer experience survey of over 200 key IT decision makers reveals that Frugalnomics is indeed in full effect.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

The ROI Guy

DECEMBER 6, 2010

To prevent complete disintermediation of sales from the prospect’s decision making process, sales professionals must be made relevant and important again to buyers. As a common example, an Internet empowered prospect will often self-diagnose their issues, but may not do so completely or accurately.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

xiQ

AUGUST 8, 2015

One reason why the sales force remains so important to the B2B customer is that most products and services sold to business organizations are components in a wider usage system at that buyer, and customer value ultimately resides in that usage, not just the individual product. Buying is a continuous and dynamic process.

Sales Management 62

Sales Management Work Management Marketing Management AIDA 62

xiQ

AUGUST 8, 2015

One reason why the sales force remains so important to the B2B customer is that most products and services sold to business organizations are components in a wider usage system at that buyer, and customer value ultimately resides in that usage, not just the individual product. Buying is a continuous and dynamic process.

Sales Management 48

Sales Management Work Management Marketing Management AIDA 48

Engagio

JANUARY 9, 2017

“In 2017, the industry will start to realize that ABM is NOT a technology category, it is a business strategy. Check out my Account Based Everything Market Map to see all the examples. “Companies focused on Account-Based Everything business development will invest heavily on the ‘book ends’ of communication.

Account Based Marketing 88

Account Based Marketing ABM Lead Ranking Top of Funnel 88

Metadata

FEBRUARY 22, 2021

Gainsight, we’re helping businesses in the subscription and cloud based models, optimized net dollar retention by doing everything from managing and scaling CSM teams to making your products easier to adopt, to driving higher renewals and cross sell upsell. In the future, will there be more or fewer cloud and SaaS businesses?

B2B 52

B2B Enterprise Management Work Management Marketing Management 52

chiefmartech

JANUARY 23, 2017

As a 20-year veteran of technology marketing, I’ve seen plenty of headlines like these (actual real examples): Six Ways that Google Wave is Going to Change Your Business, Career, and Life. How Vine, Twitter’s New Video Service, Will Change Your Business. They want to future-proof their businesses and their careers.

Work Management 40

Work Management Planning Marketing Management Disintermediation 40

Single Grain

SEPTEMBER 16, 2022

Examples of Web 3.0 Customers were given limited management over their data usage, and this raised numerous allegations against these multibillion-dollar corporations and numerous smaller businesses that abound on the Internet. 1989-2005). 1999-2012). 2006-ongoing). How Does Web 3.0 Advantages of Web 3.0. Disadvantages of Web 3.0.

Marketing AI 29

Marketing AI Web 2.0 Paid Content Peer-to-peer 29

B2B Marketing Zone Posts

OCTOBER 5, 2010

Tribes Rule the Hyper-Social Organization - Paul Gillin , September 8, 2010 I’ve been looking forward to reading The Hyper-Social Organization since I first heard François Gossieaux and Ed Moran discuss the findings of their “Tribalization of Business&# research at a conference two years ago. wasn’t disappointed. Rules Have Changed.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Buzz Marketing for Technology

JUNE 27, 2008

Dave Pollards environmental philosophy, creative works, business papers and essays. As a result, the critical business information flows, shown in the top diagram above, are essentially unchanged from what they were a decade ago. Business as usual, largely unaffected by KM. September 2006. This is the essence of PKM.

Organization 100

Organization Peer-to-peer Lead Ranking Budget Programs 100

Exo B2B

JUNE 5, 2020

In a previous post, I talked about the opportunity for businesses, in these times of uncertainty, to finally work through their digital transformation, the inevitable transition to a new economy. It’s one thing to talk about digital transformation as a phenomenon, but what exactly does it mean for society and especially for businesses?

Digital Transformation 132

Digital Transformation Enterprise Management Disintermediation Work Management 132