Convince & Convert

MARCH 18, 2015

Some of them will be disintermediated. We are going to see a major, major shift in the next 12 to 18 months in the social media software business and the content marketing software business. I believe it’s overbuilt. I believe it’s too frothy. I believe there’s too many startups with too much venture capital.

Social Media 146

Social Media Social Marketing Disintermediation Content Marketing 146

The ROI Guy

MAY 18, 2017

Who’s in Charge: The Business or IT? Nearly 3 in 4 of today’s enterprise purchase decisions aren’t driven by IT, but from C-level executive management or the business unit taking the lead. Nearly half (48%) don’t think Providers do a good job of communicating the business value (outcomes) that their technology and services provide.

Gartner 65

Gartner Enterprise Management Disintermediation Business 65

Outgrow

SEPTEMBER 15, 2022

The fundamentals of growing a SaaS business. De-risking the journey to scale a business by focusing purely on value-driving activity. The first one is, that before joining the SaaS startup scene, you led thinking on how disintermediation fueled brand storytelling. The state of brand storytelling in the early 2000s.

Storytelling 52

Storytelling Top of Funnel Disintermediation Product 52

Biznology

JANUARY 7, 2016

Another viewpoint stems from that of disintermediation where facilitators (in this case retailers) are being replaced by a direct connection of manufacturer to consumer. In the auto business, that’s the franchised, yet independent dealer.

Loyalty 80

Loyalty Paid Search Agency Disintermediation Ideal Customer Profiles 80

Biznology

AUGUST 2, 2013

first came to prominence, most companies were challenged by how to adapt their traditional business models to take advantage of web technology. While the idea of promoting one’s business through flashy websites was almost immediately understood, the concept of buying on-line was more threatening. When Web 1.0 Be inclusive.

Social Marketing 80

Social Marketing Web 2.0 Disintermediation Planning 80

B2B Memes

AUGUST 10, 2012

As he goes on to say, the “idea that a company—as a brand and marketer—can be an expert content creator and reach an audience by disintermediating reporters is confusing, threatening and scary to an entire profession that had its way for a century.”. True enough. But content marketing itself doesn’t worry me.

Advertorials 100

Advertorials Disintermediation Content Marketing Advertising Agencies 100

B2B Memes

AUGUST 10, 2012

As he goes on to say, the “idea that a company—as a brand and marketer—can be an expert content creator and reach an audience by disintermediating reporters is confusing, threatening and scary to an entire profession that had its way for a century.”. True enough. But content marketing itself doesn’t worry me.

Advertorials 100

Advertorials Disintermediation Content Marketing Advertising Agencies 100

Biznology

APRIL 11, 2013

What would brands be doing in the journalism business? Now, however, they’re disintermediating the news media just like everyone else and going straight to consumers and B2B prospects with news, information and content. The phrase itself is a bit of a head-scratcher to begin with.

Disintermediation 80

Disintermediation Content Marketing Brand Identity Branding 80

Versium

JUNE 12, 2018

.” The report also predicts that “the rise of automated, self-service machine learning applications will provide retailers new and scalable ways to leverage their massive amounts of information, thus disintermediating traditional data brokerage services.”

Gartner 40

Gartner Vendors Lead Ranking Disintermediation 40

Chris Koch

NOVEMBER 7, 2012

I agree (journalism’s future will be determined by its ability to create a business model that pays better than the current one: giving away content for free and charging way too little for ads), but I think he missed the more important disruptive power that platforms like BrandVoice really do have: to disintermediate traditional marketing.

Disintermediation 100

Disintermediation B2B Marketing Marketing Management Paid Search Agency 100

chiefmartech

JANUARY 31, 2018

What is this technology going to give me as a marketing and business leader? Marketing and business leaders should begin to understand the technology and where it may help them realize their objectives — or require them to evolve and understand new challenges coming.

Digital Asset Management 82

Digital Asset Management Enterprise Management Advertising Agencies Disintermediation 82

ViewPoint

OCTOBER 10, 2011

This disintermediation with sales has effectively given control of the sales cycle to the buyer. Invest time and energy in understanding how the sales teams close business. The drivers for a shared revenue funnel and the revenue team comprised of both sales and marketing are: Buyer behavior has changed. But all is not lost.

CMO 120

CMO Marketing Automation Services Disintermediation Demand Generation Agencies 120

Versium

JUNE 12, 2018

The report predicts that “the rise of automated, self-service machine learning applications will provide retailers new and scalable ways to leverage their massive amounts of information, thus disintermediating traditional data brokerage services.”. About Versium.

Enterprise Management 40

Enterprise Management Marketing Management Lead Ranking Disintermediation 40

Convince & Convert

NOVEMBER 1, 2011

Brian recently published his 5th book, The End of Business As Usual. Futurist, big thinker, gadabout, raconteur, and author of “The End of Business as Usual” , Mr. Brian Solis. I also wanted to write at the executive level, because one thing I heard about The End of Business As Usual. Jay: Hey everybody. Brian: Wow.

Relevance 121

Relevance Work Management Marketing Management Disintermediation 121

The ROI Guy

JULY 23, 2015

These findings directly contradict the findings of CEB and Forrester that b-to-b sales reps’ role and importance are declining due to a disintermediation by B2B marketing and digital resources. Music streaming has reshaped the music business. And rising in importance, an economic focus on ROI and the business case.

B2B Sales 40

B2B Sales Forrester B2B Disintermediation 40

The ROI Guy

OCTOBER 22, 2010

Desire for marketing accountability Marketing has traditionally been somewhat of a “black box” expense for businesses. Even when there is a clear business challenge and a solution with real ROI, tight budgets create hesitation on the part of the buyer. Sales cycles are longer in a down economy. What does that mean?

Marketing Automation Services 40

Marketing Automation Services Budget Programs Marketing Automation Software 40

Martech

OCTOBER 10, 2022

This disconnect challenge is made more complicated when every organization, region, team or business unit is doing their own thing in how they go to market. While it is essential to tailor to each market (and customer), a core framework must be in place, driven by the executive team through and across all business functions.

Marketing Analytics Tools 116

Marketing Analytics Tools Marketing AI Enterprise Management Work Management 116

The ROI Guy

NOVEMBER 4, 2010

Thursday, November 04, 2010 IDC: Economic Buyers, Digital Overload and Sales Enablement Define Marketing for 2011 I just had the pleasure of presenting a webinar with Randy Perry, VP Business Value at IDC. IDC’s most resent customer experience survey of over 200 key IT decision makers reveals that Frugalnomics is indeed in full effect.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

Industrial Marketing Today

SEPTEMBER 27, 2010

That starts with helping the customer ask the right questions Great sales people help their customers consider new opportunities to grow their businesses; they help them understand new opportunities to improve performance. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

Social Media 60

Social Media Social Marketing Media Planning 60

chiefmartech

DECEMBER 30, 2019

The remark was a reference to the bursting of the dot-com bubble in 2000, when hundreds of first-generation Internet companies went out of business — including high-profile disasters like Pets.com, (in)famous for their sock-puppet Superbowl commercial before the whole company imploded. “Disintermediation” became a punchline.

Long Tail Marketing 71

Long Tail Marketing Disintermediation Amazon eCommerce 71

The ROI Guy

DECEMBER 6, 2010

To prevent complete disintermediation of sales from the prospect’s decision making process, sales professionals must be made relevant and important again to buyers. This, to serve a new breed of B2B buyer that completely rejects salesperson involvement and wants to manage the purchase process all on their own.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

xiQ

AUGUST 8, 2015

One reason why the sales force remains so important to the B2B customer is that most products and services sold to business organizations are components in a wider usage system at that buyer, and customer value ultimately resides in that usage, not just the individual product. Buying is a continuous and dynamic process.

Sales Management 62

Sales Management Work Management Marketing Management AIDA 62

xiQ

AUGUST 8, 2015

One reason why the sales force remains so important to the B2B customer is that most products and services sold to business organizations are components in a wider usage system at that buyer, and customer value ultimately resides in that usage, not just the individual product. Buying is a continuous and dynamic process.

Sales Management 48

Sales Management Work Management Marketing Management AIDA 48

Outbrain

JULY 17, 2018

Furthermore, social feeds are often blamed for creating “filter bubbles” that negate a holistic approach to a topic and disintermediate the publisher/reader relationship. This is because social lacks brand awareness, revenue opportunity, and data about the end audiences. Here are the top four concerns that they appropriately addressed.

Disintermediation 20

Disintermediation Curation Google Features 20

Engagio

JANUARY 9, 2017

“In 2017, the industry will start to realize that ABM is NOT a technology category, it is a business strategy. This will include re-evaluating the ongoing business value of traditional quota assignments and incentive plans when “”sales”” is just one of many contributors to winning the complex sale.

Account Based Marketing 88

Account Based Marketing ABM Lead Ranking Top of Funnel 88

Heinz Marketing

FEBRUARY 8, 2021

And I think, Jon, what’s fascinating to me is you’re not quite disintermediating yourself because you’re no longer running Marketo, but where we went from a lead-based world to an account-based world, it changes not just the pivot of who we care about as an object in Salesforce, it changes the very tool set required to execute.

Account Based Marketing 88

Account Based Marketing DemandBase Marketing Automation Services Top of Funnel 88

Metadata

FEBRUARY 22, 2021

Gainsight, we’re helping businesses in the subscription and cloud based models, optimized net dollar retention by doing everything from managing and scaling CSM teams to making your products easier to adopt, to driving higher renewals and cross sell upsell. In the future, will there be more or fewer cloud and SaaS businesses?

B2B 52

B2B Enterprise Management Work Management Marketing Management 52

chiefmartech

JANUARY 23, 2017

As a 20-year veteran of technology marketing, I’ve seen plenty of headlines like these (actual real examples): Six Ways that Google Wave is Going to Change Your Business, Career, and Life. How Vine, Twitter’s New Video Service, Will Change Your Business. They want to future-proof their businesses and their careers.

Work Management 40

Work Management Planning Marketing Management Disintermediation 40

Single Grain

SEPTEMBER 16, 2022

Customers were given limited management over their data usage, and this raised numerous allegations against these multibillion-dollar corporations and numerous smaller businesses that abound on the Internet. making it difficult for any individual or business that cannot afford such devices. as a safer version.

Marketing AI 29

Marketing AI Web 2.0 Paid Content Peer-to-peer 29

Buzz Marketing for Technology

JUNE 27, 2008

Dave Pollards environmental philosophy, creative works, business papers and essays. As a result, the critical business information flows, shown in the top diagram above, are essentially unchanged from what they were a decade ago. Business as usual, largely unaffected by KM. September 2006. This is the essence of PKM.

Organization 100

Organization Peer-to-peer Lead Ranking Budget Programs 100

B2B Marketing Zone Posts

OCTOBER 5, 2010

Tribes Rule the Hyper-Social Organization - Paul Gillin , September 8, 2010 I’ve been looking forward to reading The Hyper-Social Organization since I first heard François Gossieaux and Ed Moran discuss the findings of their “Tribalization of Business&# research at a conference two years ago. wasn’t disappointed. Rules Have Changed.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

LiveRamp

APRIL 30, 2019

We believe in a level playing field for all and greater transparency and control for businesses and consumers. Do not use browser controls to disintermediate me and my partners from the consumer. It should not disintermediate or dictate the relationship or controls a brand has established with the consumer.

Promotion 67

Promotion Disintermediation Opt-out Opt-in 67

Biznology

MAY 13, 2013

The news media, it was believed, would be one of the first industries to be “disintermediated,” a multisyllabic word for “cutting out the middleman.”. If newsmakers could now reach their audiences directly via the Internet, what use would there be for intermediaries to carry the news? As you know, the news media is not dead.

Media 80

Media Public Relations Disintermediation Work Management 80

Exo B2B

JUNE 5, 2020

In a previous post, I talked about the opportunity for businesses, in these times of uncertainty, to finally work through their digital transformation, the inevitable transition to a new economy. It’s one thing to talk about digital transformation as a phenomenon, but what exactly does it mean for society and especially for businesses?

Digital Transformation 132

Digital Transformation Enterprise Management Disintermediation Work Management 132

LiveRamp

MAY 30, 2019

The publishing business has changed tremendously in the last decade. Readership patterns, and degraded business models have disintermediated many publishers from their readers. We believe it is every publisher’s right to maintain a direct, trusted relationship with their readers in order to operate their business.

Traffic 45

Traffic Disintermediation Ad Exchange Advertising Agencies 45