Writing on the Web

SEPTEMBER 7, 2010

Will your business fall in the water if you don’t? You should only attend the “events&# that make sense for you and your business. If so, it’s likely because the strategy (or in this case the platform) didn’t fit your business. You HAVE to be on Twitter. But, do you HAVE to this?

Social Networks 100

Social Networks Ning Business Ideal Customer Profiles 100

Webbiquity

APRIL 27, 2010

Given the nature of the respondents, that figure is very likely higher than the overall business population, but there’s no doubt that social media is now being used in a sizable majority of organizations. And small businesses with anywhere from 2-100 employees were most likely to see this benefit.

Social Media 100

Social Media Marketing Report Social Marketing Planning 100

Hubspot

MARCH 3, 2020

We've seen the stats that back up using social media as a legitimate business practice. To cut the expansive search of social media analytics tools down, (there are a lot) we've made a list of seven top options that we recommend, depending on your business type. Social media is an undeniably powerful marketing tool in 2020.

Social Media 99

Social Media Budget Programs Analytics Work Management 99

Webbiquity

JUNE 9, 2010

If your small to midsized business is struggling with questions about how to create an effective social media strategy, use social media tools most effectively, make the best use of your time on social media, generate results or other related issues, mark your calendar for this upcoming one-day social media and online marketing event.

Social Media 100

Social Media Media Digg Webinar Metrics 100

Convince & Convert

JULY 20, 2012

Digg died this week, basically, I guess Digg died several weeks ago but like it officially died this week. I would say they sold or they got sold or they’re no longer Digg as we know it or as we knew it, but yes, I guess you could also say they’re dead. Digg, it’s more of like the demise of Digg.

Paid Content 113

Paid Content Digg Marketing Budget Work Management 113

Webbiquity

FEBRUARY 8, 2011

Research from HubSpot shows that small businesses with blogs have twice as many Twitter followers as those who don’t. Increased search engine visibility, targeted traffic and enhanced brand image are just a few of the benefits of business blogging. So what’s next for B2B blogging? Share this on Bebo.

Aggregage 100

Aggregage Trends B2B B2B Thought Leadership 100

WebMarketCentral

APRIL 15, 2008

Note: the following is a guest post from expert researcher and freelance writer Heather Johnson on how businesses can effectively use social media as a component of PR efforts, and efficiently focus their efforts on the most productive sites. Small businesses have neither the time nor the manpower to cover every major site.

Small Business Marketing 20

Small Business Marketing Social Media Wiki Wikipedia 20

Webbiquity

NOVEMBER 8, 2010

B2B Small to Mid-Sized Businesses (B2B SMB). • Business Schools. • B2B Business Journalists. • Nominations can be submitted in 10 categories: • National / International B2B Manufacturer (includes software developers). National / International B2B Services. • B2B Organizations. B2B Trade Associations. • B2B Twitter App.

Twitter 100

Twitter Digg SMB B2B 100

Webbiquity

JULY 25, 2011

As online strategy increasingly is business strategy , web presence optimization (dominating the search results for your name and unique tagline) is now more important than ever. How does business reputation management differ from personal reputation management? No, not all of these tactics make sense for every individual or business.

Optimization 100

Optimization Microsite Digg Work Management 100

Webbiquity

JULY 25, 2011

As online strategy increasingly is business strategy , web presence optimization (dominating the search results for your name and unique tagline) is now more important than ever. How does business reputation management differ from personal reputation management? No, not all of these tactics make sense for every individual or business.

Optimization 100

Optimization Microsite Digg Ideal Customer Profiles 100

Writing on the Web

MARCH 29, 2011

The iMotionVideo service allows businesses to write and submit their video scripts, then they format and use actors or voice-overs to turn your script into great video commercials. Thanks to services like iMotionVideo , even small businesses can create low-cost videos and get found on the Web. They try to say too much.

Video Marketing 100

Video Marketing Digg Sample Small Business Marketing 100

Optinmonster

MAY 16, 2023

Imagine your website as a small shop hidden in a quiet street. It involves strategies and tactics to increase your business’s visibility to potential customers within a specific geographic area. Claim and optimize your Google My Business listing. Without proper promotion, how will people find it?

SEO 77

SEO Lead Scoring Lead Ranking Link Building 77

Writing on the Web

NOVEMBER 23, 2010

When it comes to Twitter apps for today’s busy professionals, there are some top notch applications available that will let you maximize your productivity on the service without falling prey to the infamous social media “time suck.&# The Smart Way to Get Started on Twitter: Twitter for Business Coaches. Post on Google Buzz.

Twitter 100

Twitter Enterprise Management Content Marketing Marketing Management 100

Webbiquity

DECEMBER 28, 2010

But here are three areas where many companies aren’t realizing the synergistic benefits of coordination with their SEO efforts: Blogging: given that less than half of companies —both small businesses and the Fortune 500—actively maintain industry blogs, this is an underutilized area for SEO benefit. Share this on Bebo.

SEO 100

SEO Enterprise Management Digg Press 100

Writing on the Web

NOVEMBER 1, 2010

Tell me what you think: I realized after I watched this that my diagrams are way too small on this screen. It’s published on a neat tool called Brain Shark : you make a power point presentation, then record the notes over the phone. How neat is that? I’d like to share it with you here. Blog this on Blogger. Share this on Facebook.

Tips 100

Tips Digg Social Media Buzz 100

Writing on the Web

JANUARY 31, 2011

I’m glad to see that there are more agencies focusing on content marketing for small businesses. One good way to do this is via the slice-of-life approach; what happened to you today that relates to some business insight you can offer? Blog Writing Tips for Business Clarity. Blog this on Blogger. Tweet This!

Tips 100

Tips Advertising Agencies Digg Blogger 100

Writing on the Web

APRIL 7, 2011

The checklist is designed for digital content creators and marketing teams, but it can and should be used by anyone writing a business blog or other content for the Web. If this image is too small, go to the post over at the Content Marketing Institute and download the PDF version. Understandable. Actionable. Blog this on Blogger.

Digg 100

Digg Content Buzz Blogger 100

Writing on the Web

APRIL 13, 2011

Chapman, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars and More that Engage Customers and Ignite Your business (John Wiley & Sons, Inc. Know your customers : I know content marketing for professionals and small businesses. 3 Rules for Writing Content for Your Business Blog.

Rules 100

Rules Content Digg Press 100

Webbiquity

JULY 6, 2010

Small companies don’t bother with agency RFPs (nor should they) and even mid-sized companies use them less today than in the past. At its core, social media is not about doing new things, but about doing things you’ve always done as a business person differently.&#. How to Write an Effective Business Blog. Tweet This!

RFP 100

RFP Paid Search Agency Advertising Agencies Digg 100

Writing on the Web

JULY 8, 2010

Web marketing is crowded: Ten years ago there weren’t as many businesses in your field competing for readers’ attention online. And, I’d love to hear from you in the comments about what you think the challenges are, for using the Internet to grow business. Related posts: Business Results from Online Content Marketing?

Ning 100

Ning Content Marketing Digg Buzz 100

Writing on the Web

SEPTEMBER 27, 2010

I think this is essential advice for anyone using a blog for business, not just B2B marketers. Here’s an excerpt and my interpretation of what this means for my own business: 1. You may be super busy because you’re good at what you do. Blog Content: Are you personal… or all business?

Content Marketing 100

Content Marketing Digg Content Blogger 100

Buzz Marketing for Technology

MARCH 4, 2010

At the time that I saw it and tweeted about it (of course) it really hadn’t hit me just how important this could be to any business. Well first that means that Facebook will issue 400 Million email account – which is no small feat. I was talking to a small business owner last night. Tweet This!

Facebook 100

Facebook Email Marketing B2B Marketing Buzz 100

Convert

NOVEMBER 13, 2023

From Experimentation Works: The Surprising Power of Business Experiments by Stefan H. If you deny it, I’ll refer you to Blockbuster and Digg. For most businesses today, SaaS companies especially, product experimentation is a must-have. For most businesses today, SaaS companies especially, product experimentation is a must-have.

Product 52

Product Lead Ranking A/B testing Sample 52

Writing on the Web

MARCH 17, 2011

Why should a professional or small business give away free consulting ? It gives me a chance to connect with clients : In an online business, I usually don’t have much contact with the clients who use my services and products. I’ll tell you why. Since I charge $200/hour for consulting sessions, why would I do this?

Consulting 100

Consulting Digg Buzz Blogger 100

Buzz Marketing for Technology

AUGUST 11, 2010

And many large advertisers, such as Pepsi, Proctor & Gamble, and Wal-Mart are running ads on Facebook, but so are many small businesses. These ads are available to anyone with an advertising budget, from $1 to $1 billion. These ads like any other include a headline, an image and body copy. We hope you agree! Tweet This!

Facebook 100

Facebook Advertisements Advertising Digg 100

Webbiquity

JULY 21, 2010

Or busy moms and dads whisking their kids from one outdoor activity to the next? Papyrus’ photo of a small girl stretching on a pristine beach immediately draws one in, reminding us to celebrate life—and buy cards for those birthdays, weddings, and showers! Tap into how your products will make summer activities even more fun.

Email Marketing 100

Email Marketing Tips Digg Trade Show 100

Writing on the Web

APRIL 16, 2011

It’s all fine and dandy to spend time, money and energy upgrading, re-designing, and adding content so that you have an automatic lead generating system online, but if your output is more than your incoming business results, it’s all just silly, isn’t it? For small business professionals. You can register here.

Webinar Metrics 100

Webinar Metrics Tips Content Marketing Digg 100

Writing on the Web

SEPTEMBER 28, 2010

Here’s a key element for writing content that inspires clients to take action: What does your business believe in? More importantly, as an important part of your business, what do you believe is most important for your clients? This question makes sense because people don’t buy from companies, they do business with people.

Content Marketing 100

Content Marketing Digg Content Trigger Marketing 100

Writing on the Web

SEPTEMBER 17, 2010

So many entrepreneurs and small business still struggle with knowing what to write about, how to write so it engages readers, and how blogs and social media all work together. Are you using video to promote your business? People want to do business with people similar to themselves. Let me know what you think.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

DECEMBER 14, 2010

A survey of more than 1,000 businesses this past Spring found that “producing engaging content&# is the top challenge for people charged with marketing. Many of the small business clients I consult with have this problem. What do they write to replace the lorem ipsom ? That’s right, you guessed. Blog this on Blogger.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

DECEMBER 13, 2010

Many small business owners and entrepreneurs including many of my clients love getting the chance to get up and speak. You’ve got to deliver a speech yourself in order to represent your business and get clients. Your brain learns a lot each time you try something, even if you fail. Example: public speaking. Please share.

Practices 100

Practices Content Marketing Digg Content 100

WebMarketCentral

MAY 12, 2008

The most difficult websites to search optimize are those of small or new companies, in a market with larger and more established players, focused on a highly competitive set of keywords. A company blog can also be used to give a (small) SEO boost to the corporate site. Contact Tom Pick: tomATwebmarketcentralDOTcom.

Small Business Marketing 20

Small Business Marketing Digg SEO RSS 20

Writing on the Web

SEPTEMBER 6, 2010

Small Business SEO Copywriting Training with Heather Lloyd-Martin. Blog Marketing: How Readers Find Your Business. Smart, because the search engines like it better, and your content will also read better. Blog this on Blogger. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Tweet This!

Blogger 100

Blogger SEO Copywriting Digg 100

Writing on the Web

JULY 9, 2010

Friday’s guest post is by Robert Stretch , author of VA Mortgage Center blog: For business people, few things are more important than reputation. In fact, having a good online reputation is essential to branding yourself or your business. Dow Jones is several steps ahead of where some small businesses are.

Tips 100

Tips Ning BtoB Digg 100

Writing on the Web

SEPTEMBER 1, 2010

My background in psychology has been essential in learning how to write effective content for a business blog. The most difficult thing in learning to write effective content for any business is making the leap from purely intellectual writing to emotional writing. I’m acutely aware of possible reactions from readers.

Content Marketing 100

Content Marketing Trigger Marketing Digg Content 100

Webbiquity

FEBRUARY 18, 2011

Any business that primarily relies on customers within it’s local geographic area—which includes not just restaurants and dentists but also some types of b2b vendors, such as IT services and of course marketing and PR firms—needs to understand the ins and outs of local search engine optimization (SEO). Share this on Bebo.

SEO 100

SEO Digg Consulting Social Networks 100

Writing on the Web

NOVEMBER 16, 2010

Is a small organ of 1,500 cubic centimeters. Although it’s a small organ, it is a huge consumer of energy. To business people? Your brain: Occupies 2-3% of your body space. Weighs 6 kilograms. Contains 100 billion cells. Houses 1 million kilometers of interconnecting fiber. This last tidbit of information is key.

Content Marketing 100

Content Marketing Planning Tips Digg 100