The B2B Research Blog

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Successful SNS’s should be modeled on the college campus


The developers of reddit realized that after initial vertical growth based on the general members of Digg , kuro5hin, and Slashdot (techie, geeky, teens, boys), reddit would suffer from the same sort of vulnerabilities that Digg suffered when it didn’t evolve and grow and broaden itself past “ News for nerds. Google gets this, though not yet within the construct of the SNS’s.

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Best Social Media Management Tools for Small Business Owners

grow - Practical Marketing Solutions

You need a simple solution that meets the following criteria: Sends scheduled posts , so you can set updates to go out during the day (and night), while you run your business. One of the best features of Hootsuite is that you can integrate your Google+ business page. In short, Hootsuite is the hands-down winner for most networks integrated and most options for busy business owners.

What Could Kill Google and Facebook


And Facebook’s size may be no defense against ultimate demise; it wasn’t all that long ago the MySpace was the largest social network, and the experience of social news site Digg—once valued at $100 million but sold recently for just 5% of that —is a cautionary tale. Facebook Social Media Marketing Twitter Digg Facebook changes facebook killer Facebook privacy Google Gears google killer Google Knol LinkedIn MySpace Panda Penguin Picnik twitter killer user experienceImagine that you walk into a restaurant and there’s no one there to take your order. Twice. Google.

What Google+ Needs to Offer Businesses

It's All About Revenue

But the open question is whether the ripples from that initial splash will impact businesses’ social media marketing strategy. From the beginning, Google+ has promised to deliver business pages for brands, and even demanded companies remove pages set up as profiles. This is a big opportunity for both businesses and Google itself.”. Will your business be on Google+?

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Seven Ways to Use Social Media for Business


Though business use of social media is rapidly increasing, many executives remain skeptical of its value. more recent study reported by Forbes stated that while “60% (of small businesses surveyed) credit social media with positively impacting their businesses…(only) 36% have attracted new business as a result of their social media efforts.&#. Digg this!

What Your Business Needs To Know About Google+

It's All About Revenue

With that in mind, you’re probably wondering what value it can bring to your business. Google didn’t immediately unveil brand pages for businesses and marketers. Google+ and the Enterprise –’s in-depth review of how Google+ might be used by businesses. It’s called Google+ , and it’s been labeled the search giant’s Facebook contender. That’s a modest assessment.

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11 Pro Tips for Better Business Blogging

delicious b2bmarketing

Sign in All Social Media Tech & Gadgets Business & Marketing Video Mobile Dev & Design Media Social Good Startups Explore Classifieds Trending Stories OMG, the Oxford English Dictionary Added New Words! Know this before you consider blogging as a marketing option for your business: Even though you can write a blog, doesn’t mean you should. Have an account? love it.

Business Blog: 4 Reasons to NOT Write Your Own

Writing on the Web

And not because this article will tell you anything you don’t already know – rather, it will remind you of business principles that you already apply in your everyday professional work but which you forgot once you started marketing online. You will burn yourself out, and your business will suffer – even if you enjoy doing the writing. Digg this! (Guest post by Adam Kosloff ).

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Business Blog Writing: Come on, light my fire!

Writing on the Web

When it comes to writing content for a business blog , most professionals start from their point of view. While this business understands that its customers want security and low prices when ordering services online, they fail to ignite passion or spark action in readers. Digg this! Related posts: Blog Content: Are you personal… or all business? Tweet This!

Inside The Busy Mind Of A Marketer

It's All About Revenue

by Jesse Noyes | Tweet this What goes on inside the head of today’s marketer? In a word, lots. With brand awareness, nurturing of leads , managing events and even social media duties falling squarely on marketing’s shoulders, it’s no shock that marketers have much on their minds. Click on the image to download the image now. That’s a lot to remember. Share email. Facebook. LinkedIn. StumbleUpon.

14 Sanity Saving Apps For Business Travelers

It's All About Revenue

asked three of the busiest business travelers I know to share what apps keep them tethered to sanity when spending so much time up in the air. Take a deep breath, grab a day old bagel and enjoy these 14 apps for the weary business traveler. Business travel. Ann Handley , Chief Content Officer at MarketingProfs. Twitter Mobile App. Ann Handley. Starbucks App. Mark Schaefer.

Blogging Is Good Business – 8 Tips To Get It Right

B2B Marketing Insider

There were 3 data points on blogging that I thought were worthy of an entire post: 57% of businesses have acquired a customer through their blog. So we can safely say that businesses who blog will see results from their efforts. Whether they are business objectives, personal goals, for therapy (it is for me) or just for fun. Company websites with a blog get 55% more visitors.

14 Experts’ New Year’s Resolutions for Optimizing Social Media in Small Businesses

Blue Focus Marketing

If anyone still doubts that social media isn’t going to play a dominant role in small business in 2013, perhaps these New Year’s resolutions from industry experts will change their minds. A few things remain certain in the coming year: Marketing budgets will keep shrinking, and competition will stay fierce. Small businesses should resolve to improve use of social media in 2013.

How to Approach Business Social Media Strategically


That simplicity, however, can make social media dangerous for business. These are all questions to ask, and answer, long before worrying about the background image you’ll use on your company’s Twitter account or what tabs you’ll need on your Facebook page…or even if your business really needs a Facebook page. And it will for many businesses. Digg this!

Five Benefits of Blogging for Business


Blogging provides business executives and marketers with opportunities beyond and distinct from a typical company website. Here are five key benefits of blogging for businesses. Winning the business, particularly in the b2b world, is usually about doing the best job of solving the customer’s problem. Digg this! Establish expertise and credibility. In Minnesota?

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Purchases are fun, but…….they don’t move the business needle

Fearless Competitor

Problem is, just spending money does not move the business needle. Too often we confuse business purchases with what is truly required to generate business results, especially quality sales leads for salespeople. Let me share some truisms about the kinds of purchases business executives make: Buying golf clubs does not make you a great golfer. ” 2 of 13 = 10.5%.

Web Presence Optimization, Reloaded


As online strategy increasingly is business strategy , web presence optimization (dominating the search results for your name and unique tagline) is now more important than ever. Where do I start? • Do I have to do everything ? • How does business reputation management differ from personal reputation management? No, not all of these tactics make sense for every individual or business.

3 Ways Data’s Popularity Is Changing Business

It's All About Revenue

And businesses are trying to cash in on it. Here are three emerging trends that are changing the game for business. When you create content you have to be very conscious that there is a business consequence to that content, and you have to measure that content. Businesses like Klout and PeerIndex measure how influential you are among a cadre of Twitter users, while Mention Map provides a visualization of your sphere of influence. And businesses are deploying their workforce to try and out-expert each other on Q&A sites like Focus and Quora. Comment below.

Connect Your Blog to Facebook Automatically

Writing on the Web

Digg this! About Blogs Content Marketing Managing Your Ezine & Blog Tasks Social Media Stuff Attracting Clients blog marketing blog traffic business blogging content marketing with blogs social media marketing Web trafficAre your blog posts fed automatically into Facebook? The other day I was horrified to learn that a dear client was manually posting his blog articles to Facebook.

Web Presence Optimization, Reloaded


As online strategy increasingly is business strategy , web presence optimization (dominating the search results for your name and unique tagline) is now more important than ever. Where do I start? • Do I have to do everything ? • How does business reputation management differ from personal reputation management? No, not all of these tactics make sense for every individual or business.

B2B battleground for content curation « Marketing to Business.

Marketing to Business Executives Blog

Quality is also critical in B2B applications…but other factors also play a significant role in how well suited a product is to B2B: How easy it is for the curator to prepare thoughtful collections of relevant content.  In business, it isn’t just about breaking news it is about sides of an argument and points of view.  And new (e.g., HiveFire ,  CIThread ) or re-branded (e.g.,

30 Awesome Blogging Guides, Tips and Resources


For those who still aren’t convinced of the value of business blogging (as well as those who need to convince others), the “why blog” posts below provide compelling evidence. more here in 30 of the best business blogging guides and resources of the past year. Tips for Blogging – Maybe Your Most Important Social Media Activity for Business by SocialSteve’s Blog.

15 Expert Guides to WordPress: Tips, Techniques, Plugins and More


Berrie Pelser (again) lists more than three dozen top security and SEO plugins for WordPress along with brief descriptions of each, including Digg Digg [[link] (“Add a floating bar with share buttons to your blog. The 17 Best WordPress Plugins for Social Media, SEO, and Better Visitor Engagement in 2013 by Maximize Social Business. See below for sources.). Knutson.

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5 Steps to Use Customer Service to Identify and Leverage Social Content from Brand Advocates


Delivering best customer experience is a critical objective of every customer-centric business. • Facebook • Twitter • Digg • StumbleUpon • Add to favorites • Email • RSS • Google Customer support and service departments play a phenomenal role in delivering such great customer experience after the initial transaction.

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How to Hire The Perfect Person To Run Your Social Media

Marketing Action

The time to hire for social media is when you’re missing out on potential business. You have to define how your business sees social media. If you are willing to take a brand marketer’s approach, can your business financially support doing social media purely as a brand-building exercise? What kind of business results do you need to see to justify that 10-hour a week intern?

B2B Blogging Trends for 2011


Research from HubSpot shows that small businesses with blogs have twice as many Twitter followers as those who don’t. Increased search engine visibility, targeted traffic and enhanced brand image are just a few of the benefits of business blogging. Although there is still opportunity to get started with a business blog, it’s crucial to do it right. Digg this!

Focus on your blog, don't promote the social media services

Confluent Forms

read " Sweep the Sleaze " for a great opinion piece on the subject) It's understandable, you want to get as much dissemination of your content as possible, and you're hoping that one person's "like" will inspire their friends to visit your page and share it, that a "pin" will get re-shared, that a "digg" will get voted to the top. blogger best practices blog seo social media publicity content strategy advice b2b small business businessA few weeks ago we posted an article entitled " Forget Facebook; keep your fans to yourself! ". It's pushing them away.

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Content Curation: How to Become a Thought Leader

Writing on the Web

share these key points with anyone who struggles with writing online for their business and needs ideas for what to write. This is also a great way to provide key points to your readers when you’re busy working on projects and don’t have time or inspiration to come up with something original. Digg this! Blog Content: Are you personal… or all business?

Best LinkedIn Guides, Tips and Tactics of 2010


LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. So how can you get the most out of this business-oriented social network? Ten Ways for Small Businesses to Use LinkedIn by OPEN Forum.

My Favorite WordPress Plugins


For example, ask visitors from Digg to Digg your post. Tags: Business Implementation Marketing News & Notes Tech blog blog software content management systems content strategy digg feedburner google internet marketing internet marketing strategy plugin plugins search engine optimization sitemaps social networking wordpress wordpress plugins world wide web LinkWithin.

[Infographic] Inside The Busy Mind Of A Marketer

It's All About Revenue

by Jesse Noyes | Tweet this What goes on inside the head of today’s marketer? In a word, lots. With brand awareness, nurturing of leads , managing events and even social media duties falling squarely on marketing’s shoulders, it’s no shock that marketers have much on their minds. Click on the image to download the infographic now. That’s a lot to remember. Share email. Facebook. LinkedIn. Reddit.

Social Marketing to the Business Customer: A One-in-143,871 Book

It's All About Revenue

Remember journalism’s five W’s :  Who, what, when, where, why?  “ Social Marketing to the Business Customer ” by Paul Gillin & Eric Schwartzman (John Wiley & Sons) just might be the digital parallel.  In fact, an Amazon search for “social media” yielded 143,871 books.  I searched the first hundred titles, and not one – other than the subject of this review – mentioned business-to-business, b-to-b, or B2B.  They always focus on common sense, like:   Make sure the media are right for your business  – or admit that in some instances, they won’t work.  Honest!).

33 (of the) Best Marketing Strategy Guides and Insights of 2010


must-have marketing tools for small businesses by iMedia Connection. Bob Apollo suggests a three-phase plan to re-architect the sales and marketing process to better reflect today’s business buying process. Framework and Matrix: The Five Ways Companies Organize for Social Business by Web Strategy by Jeremiah Owyang. 10 Marketing Blunders Many Small Businesses Still Make!

Content Marketing: Connect the Dots and Drive Results

Writing on the Web

You have to find what works for you in your business, with your target audience. But if you’re a busy professional, unless you have staff, you don’t have time for everything. ET , I’m giving an open webinar to share my tips and tools that make online marketing manageable, especially for service professionals, solo entrepreneurs, busy consultants, coaches, etc.

Build some social media marketing backbone you big wuss


Revenue is the bottom line for everything in business, no matter how well-disguised in the form of sweetness and light — especially when it comes to selling, marketing, and building thought leadership. I recently received a comment chastising me for suggesting that your web site should be a trap from Peter Johnston , who said, “This attitude has no place in modern marketing.

6 Writing Tips for SEO Friendly Content Marketing

Writing on the Web

In the past twelve months, they have translated over sixty million words for businesses in every industry sector. Digg this! Business Blog Writing and Content Marketing: Come on, light my fire! About Blogs Content Marketing On Writing Better Online Marketing Attracting Clients blog content blog marketing blog writing business blogging content marketing with blogs online content SEODo you know how to write SEO-friendly content your readers will love? Writing for the web can be like walking on a tightrope. Both, of course. And here’s how: Choose your keywords wisely.

Small business? THIS is how to work the social web!

grow - Practical Marketing Solutions

Chandra has skillfully used the social web to connect to fans around the globe with an amazing spirit of community, devotion, and authenticity.  In the difficult business world of art, she now receives about 40 percent of her total sales through Facebook and has turned up in the pages of leading magazines such as Life , Us , and InStyle. And I was afraid my business would suffer for it.

How Marketers are Using Social Media for Business: New Report


Given the nature of the respondents, that figure is very likely higher than the overall business population, but there’s no doubt that social media is now being used in a sizable majority of organizations. While 65% of marketers have been involved with social media marketing for a few months, only 14% of businesses are outsourcing any aspect of their social media marketing. Social Media Means (Business-to) Business… Nearly 74% of marketers who have been using social media for at least two years report that it has helped them close new sales. Digg this!

How to Use Article Marketing as Part of Your Social Media Strategy


According to the Small Business Success Index, sponsored by Network Solutions (2010), one in five small businesses are now actively using social media.  Digg - A really popular news/bookmarking site that can bring your articles massive exposure.  Check out the handy chart put together by the folks at for more tips on how to use each site to market your business.

How to Do Great Marketing with (Almost) Zero Money

Fearless Competitor

Can you really market a business without a lot of money? (We wrote this special post for March Marketing Madness. These approaches have been primary means of attracting business sales leads in the past. Without deep pockets can they really market their businesses and get new sales opportunities? The recession impacted businesses hard. Have times really changed that much?

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