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Ten Use Cases for Content Curation in Marketing

Marketing to Business Executives Blog

Marketing to Business Executives Blog B2B Marketing Strategies that Work Home About Home > Content curation , Content marketing , Social media management , Thought leadership > Ten Use Cases for Content Curation in Marketing Ten Use Cases for Content Curation in Marketing 01/12/2011 Marketing to Business Executives Leave a comment Go to comments Content curation offers the promise of addressing both information consumers’ and marketers’ challenges in taming the flood of digital information.  newsgator Bloglines iNezha Twitter Marketing to Business Executives.

“Curation” gets six tweets per hour…right now!

Marketing to Business Executives Blog

Marketing to Business Executives Blog From Insight to Action in B2B Home About Home > Buyer behavior , Content curation , Content marketing , Customer knowledge , Thought leadership > “Curation&# gets six tweets per hour…right now! Marketing to Business Executives 03/21/2011 at 6:41 pm | #2 Reply | Quote Yes…thank you! I’ve corrected it to Aggregage.

Eqentia content curation gives control to information consumer.

Marketing to Business Executives Blog

Eqentia doesn’t make that assumption perhaps because it was built for business professionals.  Eqentia Share this: Email Print Facebook Share Digg Reddit StumbleUpon Categories: Content curation , Content marketing , Thought leadership Tags: Business , Curator , Eqentia , Marketing , Personalization , Social media Like Be the first to like this post. No trackbacks yet.

Games as Content in B2B Marketing

Marketing to Business Executives Blog

Share this: Email Print Facebook Share Digg Reddit StumbleUpon Categories: Buyer behavior , Content marketing , Customer knowledge , Games in B2B Marketing , Thought leadership Tags: B2B buyers , digital marketing , Games to educate Like Be the first to like this post. John @jwatton Marketing to Business Executives 02/23/2011 at 9:42 am | #4 Reply | Quote John, thanks for reference.

Successful SNS’s should be modeled on the college campus


The developers of reddit realized that after initial vertical growth based on the general members of Digg , kuro5hin, and Slashdot (techie, geeky, teens, boys), reddit would suffer from the same sort of vulnerabilities that Digg suffered when it didn’t evolve and grow and broaden itself past “ News for nerds. Google gets this, though not yet within the construct of the SNS’s.

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Best Social Media Management Tools for Small Business Owners

grow - Practical Marketing Solutions

You need a simple solution that meets the following criteria: Sends scheduled posts , so you can set updates to go out during the day (and night), while you run your business. One of the best features of Hootsuite is that you can integrate your Google+ business page. In short, Hootsuite is the hands-down winner for most networks integrated and most options for busy business owners.

What Could Kill Google and Facebook


And Facebook’s size may be no defense against ultimate demise; it wasn’t all that long ago the MySpace was the largest social network, and the experience of social news site Digg—once valued at $100 million but sold recently for just 5% of that —is a cautionary tale. Facebook Social Media Marketing Twitter Digg Facebook changes facebook killer Facebook privacy Google Gears google killer Google Knol LinkedIn MySpace Panda Penguin Picnik twitter killer user experienceImagine that you walk into a restaurant and there’s no one there to take your order. Twice. Google.

What Google+ Needs to Offer Businesses

It's All About Revenue

But the open question is whether the ripples from that initial splash will impact businesses’ social media marketing strategy. From the beginning, Google+ has promised to deliver business pages for brands, and even demanded companies remove pages set up as profiles. This is a big opportunity for both businesses and Google itself.”. Will your business be on Google+?

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Seven Ways to Use Social Media for Business


Though business use of social media is rapidly increasing, many executives remain skeptical of its value. more recent study reported by Forbes stated that while “60% (of small businesses surveyed) credit social media with positively impacting their businesses…(only) 36% have attracted new business as a result of their social media efforts.&#. Digg this!

After Google Reader’s demise, does RSS matter to your business?

Vertical Response

Should businesses follow Google’s lead and turn to other methods to push out content? RSS may be mature by internet standards, but experts disagree on whether or not it’s worth keeping and few businesses want to be first to tell their audience, “No.” That’s what I would do if I was determining a business’s RSS strategy,” Kirkpatrick explains.

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Eight Factors to Consider When (Re)Launching a Business Blog


Over the last decade, business blogs have gone from being a novelty to a leading-edge practice to an essential element for any company seeking to optimize its presence on the web. According to Small Business Trends and HubSpot , the percentage of businesses with blogs has increased from less than half in 2009 to nearly two out of three in 2011. In addition to the traditional benefits of business blogging , recent changes in the way search engines rank content have made blogging crucial for obtaining and maintaining high search engine visibility. Location. Author(s).

When Business Blogging Works Too Well…

Writing on the Web

Blogging for your business works like this: You blog about the problems you solve for your clients. But then your business grows, you get busy, and what happens to the blog? I’ve seen hundreds  of blogs written by smart professionals that haven’t been posted since last November. It’s all good, really, except for a few problems… I am quite simply more excited about creating content that markets for other professionals than I am for myself and my own  business. Digg this! Related posts: Business Blogging: Blast Past the Blunders.

What Your Business Needs To Know About Google+

It's All About Revenue

With that in mind, you’re probably wondering what value it can bring to your business. Google didn’t immediately unveil brand pages for businesses and marketers. Google+ and the Enterprise –’s in-depth review of how Google+ might be used by businesses. It’s called Google+ , and it’s been labeled the search giant’s Facebook contender. That’s a modest assessment.

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11 Pro Tips for Better Business Blogging

delicious b2bmarketing

Sign in All Social Media Tech & Gadgets Business & Marketing Video Mobile Dev & Design Media Social Good Startups Explore Classifieds Trending Stories OMG, the Oxford English Dictionary Added New Words! Know this before you consider blogging as a marketing option for your business: Even though you can write a blog, doesn’t mean you should. Have an account? love it.

Business Blog: 4 Reasons to NOT Write Your Own

Writing on the Web

And not because this article will tell you anything you don’t already know – rather, it will remind you of business principles that you already apply in your everyday professional work but which you forgot once you started marketing online. You will burn yourself out, and your business will suffer – even if you enjoy doing the writing. Digg this! (Guest post by Adam Kosloff ).

Business Blog Writing: Come on, light my fire!

Writing on the Web

When it comes to writing content for a business blog , most professionals start from their point of view. While this business understands that its customers want security and low prices when ordering services online, they fail to ignite passion or spark action in readers. Digg this! Related posts: Blog Content: Are you personal… or all business? Tweet This!

Blogging Is Good Business – 8 Tips To Get It Right

B2B Marketing Insider

There were 3 data points on blogging that I thought were worthy of an entire post: 57% of businesses have acquired a customer through their blog. So we can safely say that businesses who blog will see results from their efforts. Whether they are business objectives, personal goals, for therapy (it is for me) or just for fun. Company websites with a blog get 55% more visitors.

Inside The Busy Mind Of A Marketer

It's All About Revenue

by Jesse Noyes | Tweet this What goes on inside the head of today’s marketer? In a word, lots. With brand awareness, nurturing of leads , managing events and even social media duties falling squarely on marketing’s shoulders, it’s no shock that marketers have much on their minds. Click on the image to download the image now. That’s a lot to remember. Share email. Facebook. LinkedIn. StumbleUpon.

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14 Sanity Saving Apps For Business Travelers

It's All About Revenue

asked three of the busiest business travelers I know to share what apps keep them tethered to sanity when spending so much time up in the air. Take a deep breath, grab a day old bagel and enjoy these 14 apps for the weary business traveler. Business travel. Ann Handley , Chief Content Officer at MarketingProfs. Twitter Mobile App. Ann Handley. Starbucks App. Mark Schaefer.

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14 Experts’ New Year’s Resolutions for Optimizing Social Media in Small Businesses

Blue Focus Marketing

If anyone still doubts that social media isn’t going to play a dominant role in small business in 2013, perhaps these New Year’s resolutions from industry experts will change their minds. A few things remain certain in the coming year: Marketing budgets will keep shrinking, and competition will stay fierce. Small businesses should resolve to improve use of social media in 2013.

How to Approach Business Social Media Strategically


That simplicity, however, can make social media dangerous for business. These are all questions to ask, and answer, long before worrying about the background image you’ll use on your company’s Twitter account or what tabs you’ll need on your Facebook page…or even if your business really needs a Facebook page. And it will for many businesses. Digg this!

Five Benefits of Blogging for Business


Blogging provides business executives and marketers with opportunities beyond and distinct from a typical company website. Here are five key benefits of blogging for businesses. Winning the business, particularly in the b2b world, is usually about doing the best job of solving the customer’s problem. Digg this! Establish expertise and credibility. In Minnesota?

Purchases are fun, but…….they don’t move the business needle

Fearless Competitor

Problem is, just spending money does not move the business needle. Too often we confuse business purchases with what is truly required to generate business results, especially quality sales leads for salespeople. Let me share some truisms about the kinds of purchases business executives make: Buying golf clubs does not make you a great golfer. ” 2 of 13 = 10.5%.

Web Presence Optimization, Reloaded


As online strategy increasingly is business strategy , web presence optimization (dominating the search results for your name and unique tagline) is now more important than ever. Where do I start? • Do I have to do everything ? • How does business reputation management differ from personal reputation management? No, not all of these tactics make sense for every individual or business.

Connect Your Blog to Facebook Automatically

Writing on the Web

Digg this! About Blogs Content Marketing Managing Your Ezine & Blog Tasks Social Media Stuff Attracting Clients blog marketing blog traffic business blogging content marketing with blogs social media marketing Web trafficAre your blog posts fed automatically into Facebook? The other day I was horrified to learn that a dear client was manually posting his blog articles to Facebook.

Web Presence Optimization, Reloaded


As online strategy increasingly is business strategy , web presence optimization (dominating the search results for your name and unique tagline) is now more important than ever. Where do I start? • Do I have to do everything ? • How does business reputation management differ from personal reputation management? No, not all of these tactics make sense for every individual or business.

3 Ways Data’s Popularity Is Changing Business

It's All About Revenue

And businesses are trying to cash in on it. Here are three emerging trends that are changing the game for business. When you create content you have to be very conscious that there is a business consequence to that content, and you have to measure that content. Businesses like Klout and PeerIndex measure how influential you are among a cadre of Twitter users, while Mention Map provides a visualization of your sphere of influence. And businesses are deploying their workforce to try and out-expert each other on Q&A sites like Focus and Quora. Comment below.

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30 Awesome Blogging Guides, Tips and Resources


For those who still aren’t convinced of the value of business blogging (as well as those who need to convince others), the “why blog” posts below provide compelling evidence. more here in 30 of the best business blogging guides and resources of the past year. Tips for Blogging – Maybe Your Most Important Social Media Activity for Business by SocialSteve’s Blog.

15 Expert Guides to WordPress: Tips, Techniques, Plugins and More


Berrie Pelser (again) lists more than three dozen top security and SEO plugins for WordPress along with brief descriptions of each, including Digg Digg [[link] (“Add a floating bar with share buttons to your blog. The 17 Best WordPress Plugins for Social Media, SEO, and Better Visitor Engagement in 2013 by Maximize Social Business. See below for sources.). Knutson.

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5 Steps to Use Customer Service to Identify and Leverage Social Content from Brand Advocates


Delivering best customer experience is a critical objective of every customer-centric business. • Facebook • Twitter • Digg • StumbleUpon • Add to favorites • Email • RSS • Google Customer support and service departments play a phenomenal role in delivering such great customer experience after the initial transaction.

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B2B Blogging Trends for 2011


Research from HubSpot shows that small businesses with blogs have twice as many Twitter followers as those who don’t. Increased search engine visibility, targeted traffic and enhanced brand image are just a few of the benefits of business blogging. Although there is still opportunity to get started with a business blog, it’s crucial to do it right. Digg this!

Focus on your blog, don't promote the social media services

Confluent Forms

read " Sweep the Sleaze " for a great opinion piece on the subject) It's understandable, you want to get as much dissemination of your content as possible, and you're hoping that one person's "like" will inspire their friends to visit your page and share it, that a "pin" will get re-shared, that a "digg" will get voted to the top. blogger best practices blog seo social media publicity content strategy advice b2b small business businessA few weeks ago we posted an article entitled " Forget Facebook; keep your fans to yourself! ". It's pushing them away.

Content Curation: How to Become a Thought Leader

Writing on the Web

share these key points with anyone who struggles with writing online for their business and needs ideas for what to write. This is also a great way to provide key points to your readers when you’re busy working on projects and don’t have time or inspiration to come up with something original. Digg this! Blog Content: Are you personal… or all business?

Best LinkedIn Guides, Tips and Tactics of 2010


LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. So how can you get the most out of this business-oriented social network? Ten Ways for Small Businesses to Use LinkedIn by OPEN Forum.

My Favorite WordPress Plugins


For example, ask visitors from Digg to Digg your post. Tags: Business Implementation Marketing News & Notes Tech blog blog software content management systems content strategy digg feedburner google internet marketing internet marketing strategy plugin plugins search engine optimization sitemaps social networking wordpress wordpress plugins world wide web LinkWithin.

33 (of the) Best Marketing Strategy Guides and Insights of 2010


must-have marketing tools for small businesses by iMedia Connection. Bob Apollo suggests a three-phase plan to re-architect the sales and marketing process to better reflect today’s business buying process. Framework and Matrix: The Five Ways Companies Organize for Social Business by Web Strategy by Jeremiah Owyang. 10 Marketing Blunders Many Small Businesses Still Make!

Content Marketing: Connect the Dots and Drive Results

Writing on the Web

You have to find what works for you in your business, with your target audience. But if you’re a busy professional, unless you have staff, you don’t have time for everything. ET , I’m giving an open webinar to share my tips and tools that make online marketing manageable, especially for service professionals, solo entrepreneurs, busy consultants, coaches, etc.