| | | Marketing to Business Executives Blog | | Business + Digg | 7 articles |
| Page 1 of 1 | Previous | Next | MARKETING TO BUSINESS EXECUTIVES BLOG JANUARY 19, 2011 Ten Use Cases for Content Curation in Marketing Marketing to Business Executives Blog B2B Marketing Strategies that Work Home About Home > Content curation , Content marketing , Social media management , Thought leadership > Ten Use Cases for Content Curation in Marketing Ten Use Cases for Content Curation in Marketing 01/12/2011 Marketing to Business Executives Leave a comment Go to comments Content curation offers the promise of addressing both information consumers’ and marketers’ challenges in taming the flood of digital information. newsgator Bloglines iNezha Twitter Marketing to Business Executives. | | | | | | | | MARKETING TO BUSINESS EXECUTIVES BLOG JANUARY 14, 2011 Sorting through content curation options Marketing to Business Executives Blog B2B Marketing Strategies that Work Home About Home > Content curation , Content marketing , Lead management , Marketing technology , Social media management , Thought leadership > Sorting through content curation options Sorting through content curation options 01/13/2011 Marketing to Business Executives Leave a comment Go to comments Let’s say you are serious about establishing a thought leadership position in an area of keen concern to your customers. Others are suited (or priced) for business use. Please let me know. | MARKETING TO BUSINESS EXECUTIVES BLOG FEBRUARY 16, 2011 “Curation” gets six tweets per hour…right now! Marketing to Business Executives Blog From Insight to Action in B2B Home About Home > Buyer behavior , Content curation , Content marketing , Customer knowledge , Thought leadership > “Curation gets six tweets per hour…right now! Marketing to Business Executives 03/21/2011 at 6:41 pm | #2 Reply | Quote Yes…thank you! It’s free. No trackbacks yet. | MARKETING TO BUSINESS EXECUTIVES BLOG FEBRUARY 22, 2011 Games as Content in B2B Marketing times, including marketing for: A six figure gene splicing machine sold by a major pharma company to bio engineers Printers sold by Samsung to IT managers back in 2007 (game name: Destroy a Printer ) BPM services sold by IBM to IT and business leaders (game name: IBM Innov8 ) The point is that games, as we all know, can be used to teach and a lot of marketing is education. I’m sold. | | | | | | | | | | -
Evidence:the heart of your business (and marketing) plan. Marketing to Business Executives Blog From Insight to Action in B2B Home About Home > B2B marketers job , Business management , Core marketing skills , Customer knowledge , Marketing measurement > Evidence:the heart of your business (and marketing) plan Evidence:the heart of your business (and marketing) plan 02/15/2011 Marketing to Business Executives Leave a comment Go to comments Cover via Amazon If you haven’t read John Mullins’ and Randy Komisar’s book, Getting to Plan B , I urge you to do so. getting to plan B). MORE >>
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