Buzz Marketing for Technology

AUGUST 11, 2010

And many large advertisers, such as Pepsi, Proctor & Gamble, and Wal-Mart are running ads on Facebook, but so are many small businesses. These ads are available to anyone with an advertising budget, from $1 to $1 billion. These ads like any other include a headline, an image and body copy. We hope you agree! Tweet This!

Facebook 100

Facebook Advertisements Advertising Digg 100

Buzz Marketing for Technology

APRIL 27, 2010

Avaya is the industry leader in worldwide business communication systems and market share leader in contact centers. To help achieve that goal, organizations now adopt formal processes that structure how their contact centers organize, distribute, and analyze the information they collect from many channels. Tweet This! Share this on Facebook.

Social Media 100

Social Media Contacts Media Digg 100

Buzz Marketing for Technology

FEBRUARY 23, 2010

Note: Avaya sells mobile solutions to businesses so I feel its my role to live by example and demonstrate to our potential clients how this might work. So then it becomes a question of where to start with Mobile and I have been working on this for a while now incorporating Mobile into some of our campaigns. Tweet This! Share this on Facebook.

Mobile Marketing 100

Mobile Marketing B2B Marketing SMS Mobile Advertising 100

Buzz Marketing for Technology

JANUARY 26, 2010

While there is no app yet for finding and reading Thought Leadership on your iPhone or an app for finding advice from an Expert in a particularly difficult technology topic (business idea?) Maybe apps like foursquare could have a business to business version in the near future. perhaps there will be shortly. Tweet This!

B2B Marketing 100

B2B Marketing Google Mobile Advertising B2B Thought Leadership 100

Buzz Marketing for Technology

JANUARY 14, 2010

The #1 question I get about Facebook Marketing (because of my book Facebook Marketing for Dummies) – is what do I do now after I set up my Facebook page for my business? They spend lots of time building the perfect blog, the perfect Facebook page, the perfect Twitter page but then have no plan for a sustained content creation.

Ad Building 100

Ad Building Brand Identity Branding Digg 100

Buzz Marketing for Technology

OCTOBER 6, 2010

Ok so that is a look at membership and traffic but the part that I think really closes the door on any up and comer is their Business Model. Facebook is currently running 3 business models – any one of which you or I would die for and they happen to have them all under one roof. Email this to a friend? Email this to a friend?

Facebook 100

Facebook Social Networks BtoB Digg 100

Buzz Marketing for Technology

MARCH 4, 2010

At the time that I saw it and tweeted about it (of course) it really hadn’t hit me just how important this could be to any business. Third, Facebook says they will enable this feature for Pages (the business version of your Profile). I was talking to a small business owner last night. Tweet This! Share this on Facebook.

Facebook 100

Facebook Email Marketing B2B Marketing Buzz 100

Buzz Marketing for Technology

MAY 6, 2010

Related posts: iPad saves the Page Advertising Business I was just reading BtoB Magazine’s latest issue and an. Tweet This! Share this on Facebook. Share this on Linkedin. Share this on del.icio.us. Share this on Reddit. Stumble upon something good? Share it on StumbleUpon. Send this page to Print Friendly. Email this to a friend?

Advertising Agencies 100

Advertising Agencies Cost Per Click Advertisements Advertising 100

Buzz Marketing for Technology

MARCH 25, 2010

Some trends in business may come and go but delivering a great customer experience will never go out of vogue. In this case a counter intuitive, counter cyclical investment in the customer experience will actually reverse customer defections and declining profitability. Tweet This! Share this on Facebook. Share this on Linkedin.

Service 100

Service WOM RSS Digg 100

Buzz Marketing for Technology

MARCH 16, 2010

In the last post we covered Social Media Listening for B2B Marketing and while providing outstanding customer support is always a good choice when it comes to building a business case that will stand up in the boardroom, another very fertile area to consider is creating a stream of leads from all those conversations out there. Tweet This!

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

Buzz Marketing for Technology

MARCH 11, 2010

Avaya makes Business Communications more Social It’s a very exciting day for me here at. The trick is you just have to be able to listen and show up to the right conversations! Tweet This! Share this on Facebook. Share this on Linkedin. Share this on del.icio.us. Share this on Reddit. Stumble upon something good? Email this to a friend?

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

Buzz Marketing for Technology

SEPTEMBER 15, 2010

For Example – Avaya should be part of any Business Communications conversations on the web because that is what we do. PR should be trying to help us OWN as much digital media land as we can – that specifically relate to the conversations that are important for your company to be a part of. Email this to a friend? Share this on Facebook.

PR 100

PR Conversion Ning Digg 100

Buzz Marketing for Technology

SEPTEMBER 17, 2008

But businesses create drag on the message because they aren't simple or free shocking etc. Solution 4 – Mullet Strategy – best for businesses – all business up front but party in the back. Ex Huffington post – all business upfront with huge comment section in the back.

Web 2.0 100

Web 2.0 Viral Marketing Digg Work Management 100

Buzz Marketing for Technology

MARCH 2, 2010

s Social Media in Business study found that 60 percent of consumers believe they are already interacting with companies on the social Web. A recent Cone Inc.’s Nearly all participants — 93 percent — believe all companies should have a presence in social media. Stay tuned to this blog for more updates and to see how we are doing that!

B2B Marketing 100

B2B Marketing B2B B2B Thought Leadership Digg 100

Buzz Marketing for Technology

DECEMBER 15, 2009

Businesses will demand Intelligence not Social Media – Next year I think you will see vendors announce tools that deliver intelligence from social media right where it is contextually needed – we saw a glimmer of this with SalesForce.com and the introduction of their new product Chatter. Share this on del.icio.us.

BtoB 100

BtoB Advertising Agencies Paid Search Agency Mobile Advertising 100

Buzz Marketing for Technology

JUNE 27, 2008

In this keynote, Socialtext Chairman, President & Co-founder Ross Mayfield will share his insights from the past five years in business, and look to the next. Posted on June 12, 2008 at 08:58 PM in enterprise2.0 | Permalink. Save to del.icio.us. TrackBack URL for this entry: [link]. Conversation : Comments.

Enterprise Management 100

Enterprise Management Wiki Conversion RSS 100

Buzz Marketing for Technology

NOVEMBER 17, 2009

Tags: Business Intelligence Data Mining.

iCrossing 100

iCrossing CMO Digg Enterprise Management 100

Buzz Marketing for Technology

JULY 28, 2008

All that is well and good, and I am sure that they will find and create maps and models and diagnostics and workshops and full-blown strategies, and will capture their markets with prescriptive approaches … that’s what their business models demand. Notable + Quotable: mobile internet use, Digg, the Long Tail, and iPhone apps.

Work Management 100

Work Management Enterprise Management Web 2.0 Organization 100

Buzz Marketing for Technology

JULY 7, 2008

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. Therefore, the business goal is to mix shift the segments!

Social Media 100

Social Media Communities Wiki Work Management 100

Buzz Marketing for Technology

JUNE 27, 2008

Small Business Networking. JavaWorld.com. LinuxWorld.com. Middleware. Data Center. Storage Mgmt. Utility Computing. Virtualization. Collaboration. Cisco Subnet. Microsoft Subnet. IT Careers. IT Buyers Guides. Convergence and VoIP. LAN / WAN Management. s calendar and they include a link to the Meeting Workspace in the Notes meeting invite.Â

Marketing Management 100

Marketing Management Spyware Communities RSS 100

Buzz Marketing for Technology

JULY 24, 2008

Business Networking. My Bookmarks Digg Del.icio.us Its the most important challenge for businesses trying to compete in a turbulent world, says John Kotter, a Harvard Business School professor who has studied dozens of organizations in the midst of upheaval: "The central issue is never strategy, structure, culture, or systems.

Companies 100

Companies Work Management Advertorials RSS 100

Buzz Marketing for Technology

JULY 20, 2008

12, 2006) — Working with support from the National Science Foundations Small Business Innovation Research (SBIR) program, Imaginestics, a company located in West Lafayette, Ind., > read more. Doodle Search: New Software Can Hunt Through Online Catalogs Using Only A Sketch (Mar. has created 3D-Seek: a new kind. > > read more.

Peer-to-peer 100

Peer-to-peer Personalization RSS Work Management 100

Buzz Marketing for Technology

JUNE 27, 2008

Share this: Digg this | Reddit | StumbleUpon | Del.icio.us |. He is CEO of consulting firm Advanced Human Technologies , based in Sydney and San Francisco, and Chairman of Future Exploration Network , a global events and consulting firm specializing in the future of business. Business relationships (30). Future of business (42).

Web 2.0 100

Web 2.0 Process Enterprise Management Work Management 100

Buzz Marketing for Technology

JUNE 27, 2008

One could make the argument that -- in many organizations -- more business value is being created by knowledge workers than transactional workers. And -- if IT is all about creating value for the business -- more and more focus will need to be put on making knowledge workers more productive. And without a clear customer, its hard.

Paid Search Agency 100

Paid Search Agency Allocation Enterprise Management Wiki 100

Buzz Marketing for Technology

JUNE 27, 2008

Many of my keynote speeches focus on the future of business and where technology is going. Or rather, since we are businesspeople, it seems the question should be how can we turn the reality of the new business environment into an opportunity and a competitive advantage? Ross Dawson, August 27, 2007 1:24 AM US PT.

Web 2.0 100

Web 2.0 Enterprise Management Work Management Marketing Management 100

Buzz Marketing for Technology

JUNE 28, 2008

E-mail fatigue has become a common business complaint. Digg this Post to del.icio.us trillion e-mails will have been sent by people around the world by the end of this year alone. If you feel the majority of them are ending up in your in-box, youre not the only one. A huge congratz to Vancouver â??s Post to Slashdot.

Enterprise Management 100

Enterprise Management Wiki Work Management Web 2.0 100

Buzz Marketing for Technology

JULY 24, 2008

database: I discovered this technique being used by an experienced Digg user who wanted to track information about other Digg users. He bookmarked user profile pages for all Digg users who he wanted to track; which gave him biographical and contact information. Then he created tags to classify each Digg user.

Digg 100

Digg Classified Ads Privacy Policies Tagging 100

Buzz Marketing for Technology

APRIL 15, 2010

As I have said before customer service (or supporting existing customers) is the single best place to build your business case for Social Media. But great customer service enabled by social is a no brainier. This is because it keeping existing customers happy and WOWing them with great service is always cheaper than acquiring new customers.

WOM 100

WOM Service Word of Mouth Paid Search Agency 100

Buzz Marketing for Technology

MAY 13, 2010

And marketing need to get used to thinking location + business can equal big money. But what does this mean to your company? I believe every single company will need to understand the power of location. Let’s take the combination of Twitter and location as an example. Tweet This! Share this on Facebook. Share this on Linkedin.

Contacts 100

Contacts Work Management Marketing Management Cable 100

Buzz Marketing for Technology

APRIL 13, 2010

And in business if you want to stand out from the crowd and the very best way these days to distinguish yourself is to create content that is differentiated and that people want to read by applying what I am now calling the Wayne Gretzky School of Inbound Marketing! Tweet This! Share this on Facebook. Share this on Linkedin.

Inbound Marketing 100

Inbound Marketing Peer-to-peer Digg CRM 100

Buzz Marketing for Technology

MARCH 23, 2010

In a recent Forrester Report on “ Customer Experience Pays Off as Social Media reduces Obstacles for Real Change ” they have really nailed down the argument I have been making over the last year about why Support is the single best place to build your business case for Social Media. Tweet This! Share this on Facebook. Share this on Linkedin.

Social Media 100

Social Media Paid Search Agency WOM Media 100

Buzz Marketing for Technology

OCTOBER 27, 2010

But I think there are 3 more ROIs out there where you can build a great business case with Social Media. Listening for and spotting a customer issue, responding to them and solving their problem in minutes using social media not only lets you conquer social media but delight your customers in the process. Email this to a friend? Tweet This!

Social Media 100

Social Media ROI Conversion Long Tail Marketing 100

Buzz Marketing for Technology

NOVEMBER 30, 2009

Are they siloed or do they coalesce around the business needs of their customers? camaraderie across creative, operations, business, finance 3. 2) How can you gauge if your agency really “gets it&# ? Romi: This is of course the 64,000 dollar question, but that said: Agencies that get it have the following characteristics: 1.

ROMI 100

ROMI Advertising Agencies Paid Search Agency Social Media 100

Buzz Marketing for Technology

JUNE 27, 2008

Business social network LinkedIn. Long time readers of this blog know that I have already chronicled my success at using LinkedIn for both business development and recruiting. I have been in business for 30 years and have worked across many markets, in many countries and I have worked the LinkedIn system to get those contacts usable.

Linkedin 100

Linkedin Google Enterprise Management Work Management 100

Buzz Marketing for Technology

JULY 7, 2010

Do you typically see B2B marketing spend allocations that are not aligned with business goals? Start with making sure the ROI of each program supports the business goals. Then balance the marketing mix to align to these goals and maximize the impact your marketing dollars have on the business goals. Tweet This!

Allocation 100

Allocation Budget Programs Peer-to-peer Marketing Budget 100

Buzz Marketing for Technology

JUNE 27, 2008

IdeaScale ( our coverage ) does for research and development what Get Satisfaction does for customer service by providing Digg-style feature request boards. Some businesses are now starting to do this on Craigslist. For developers competing for business - take a look at the online demo of the Bitrix Virtual Lab: [link].

Enterprise Management 100

Enterprise Management Work Management Marketing Management CMS Development 100

Buzz Marketing for Technology

MAY 19, 2010

Certainly there are tools out there to help you measure your efforts in social media but sometimes it’s not the tool’s fault it’s the business case. Great customer service enabled by social media is a no brainier and it is the single best place to build your business case for social media! Tweet This! Share this on Facebook.

Paid Search Agency 100

Paid Search Agency ROI Peer-to-peer WOM 100