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Marketing Insider Group
JANUARY 2, 2024
For businesses, understanding the nuances of B2B SEO is essential, as it significantly differs from B2C SEO. Once you grasp some of the key differences, you’ll be more effective with your efforts. The focus lies in catering to businesses and key decision-makers rather than individual consumers.
Webbiquity
OCTOBER 28, 2020
The COVID-19 pandemic has changed the way almost everyone does business. Unfortunately, it has also caused a lot of businesses to shutter permanently. alone, 60% of the businesses that were forced to close due to the pandemic will remain so indefinitely. Undoubtedly, your business has had to make changes to stay afloat.
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Webbiquity
MARCH 30, 2024
When you’re starting out with a new business, one of the first and most important things you to do is promotion. The more you do this, and the more effectively you do it, the more successful your business launch will be. An interesting business card can really make a difference. Contributed post.
Webbiquity
JANUARY 19, 2023
Business-to-business (B2B) and business-to-consumer (B2C) marketing are two distinct types of marketing strategies with different focuses. B2B is focused on developing relationships between businesses, while B2C is focused on connecting directly with end consumers. Contributed post.
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As B2B companies pivot to keep pace with a quickly changing marketplace, a data-centric approach to lead generation can be the difference between remaining competitive or being left behind. In this whitepaper, you’ll see real-world examples from leading B2B businesses and learn new ways of using data to: Improve lead quality.
CopyBlogger
DECEMBER 11, 2023
Continue Reading The post Content Marketing Services That Illuminate Your Winning Difference to Grow Your Business appeared first on Copyblogger. Content marketing companies are notorious for overpromising and under delivering, so at Digital Commerce Partners, we go the opposite direction.
Unbounce
DECEMBER 14, 2021
What’s the lifeblood of any business? Leads are potential customers that can turn into sales and profit for your business. Each one has different needs and expectations. Let’s talk about how MQLs and SQLs differ, then go over ways to optimize your landing page for each. But leads aren’t all alike. MQLs vs. SQLs.
Advertiser: ZoomInfo
Nurturing leads through your sales funnel is a daunting task for many business development teams, especially at the scale required to achieve lofty growth goals. These 16 plays are aligned to different stages of the sales funnel. But personalized prospecting is possible at scale with the right resources in place.
Speaker: Howard J. Sewell, President, Spear Marketing Group, and Anne Angele, Senior Marketing Automation Specialist, Spear Marketing Group
Surveys show that most US-based B2B marketers are still woefully unprepared, even though the regulation affects not only any company actively doing business in Europe, but anyone even communicating with European contacts in his/her marketing database. How to accommodate GDPR’s consent requirements, and the differences between GDPR and CASL.
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This leaves room for businesses to fill in the gaps currently seen between consumer expectations and corporate ESG communication. This research reveals what issues consumers care about and how businesses can tailor their communications to different segments of consumers. adults actively seek and follow sustainability issues.
Speaker: Achinta Mitra, Founder and President, Tiecas Inc.
By the time the RFQ comes in, the original project might be completely different. How is a marketer supposed to make the business case for better content marketing? How to make a strong business case for industrial content marketing and get buy-in from your C-Suite. and your initial point of contact may be long gone!
Attending trade shows helps your business find new prospects and make connections. By downloading this white paper, you will learn how setting goals and adding pre-planning to every trade show and industry event you attend makes a considerable difference.
Speaker: Joe Apfelbaum, CEO of Ajax Union
In this webinar, Joe Apfelbaum, CEO of Ajax Union and business strategist, will take you through the ABCs of intent data. You'll learn how to effectively use it to drive business results, with practical tips on how to leverage both company and contact intent data to maximize your marketing efforts.
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They rely on data to power products, business insights, and marketing strategy. From search engines to navigation systems, data is used to fuel products, manage risk, inform business strategy, create competitive analysis reports, provide direct marketing services, and much more.
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In order to win the market, organizations need to leverage their customers not only to inform their business strategy, but also to fuel it. Leveraging customers to enhance all aspects of your business strategy will accelerate sales, reduce churn, and increase customer lifetime value.
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