Marketing Insider Group

MARCH 28, 2023

It doesn’t matter if you’re a new company looking for a strong start or a town staple looking to break bad habits, you can always improve and grow your small business. Throughout this guide, we’ll look at four effective ways to use data to improve your small business practices to increase new and existing customer engagement and satisfaction.

Small Business Marketing 230

Small Business Marketing Work Management Data Hygiene Practices 230

SalesGrape

FEBRUARY 2, 2024

For small businesses aiming to thrive in today’s competitive market, effective business development is crucial. While many small enterprises operate with limited resources, strategic partnerships with business development companies can provide a powerful boost.

Small Business Marketing 72

Small Business Marketing Business Sales Qualified Leads Allocation 72

Adobe Experience Cloud Blog

MAY 7, 2021

We are still in the grips of a new working world, making it essential we continue to work from home if we can. Keeping teams motivated, productive , and empowered in their work can be difficult from afar but there are strategies you can put in place to support your team and ensure your business continues to run smoothly.

Work Management 75

Work Management Marketing Management Effectiveness Marketing & Strategy 75

ClearVoice

APRIL 3, 2024

What is a Business Case? In the broad sense, a business case is a value proposition intended to convince a decision-maker to pursue a particular course of action. When pitching to executives on your content budget, having a strong business case is worth its weight in gold. Why is Building a Business Case so Important?

Allocation 52

Allocation Business Case Studies Eye-Tracking 52

Stevens & Tate

JUNE 10, 2021

A successful business depends on your ability to strengthen your brand reputation and generate brand awareness. To do that, you need to develop a strong brand. Those elements combine to create a brand identity that separates your business from your competitors. Keep in mind that brand development is a long-term strategy.

Brand Identity 69

Brand Identity Branding Buyer Personas Differentiation 69

Tony Zambito

JANUARY 26, 2022

Over the course of many years and just a few years as well, business leaders and organizations can develop preconceived notions about buyers and customers. To business leaders, it creates an air of unpredictability. I was working on an engagement with Pearson Education for a perplexing problem. More complex.

Buyer Personas 221

Buyer Personas Business Startups Validation 221

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing. Why this surge?

Marketing AI 119

Marketing AI Lead Ranking Work Management Lead Scoring 119

SmartBrief - Marketing

MARCH 5, 2024

The best leaders know a successful business depends on its employees. When owners invest in their employees, they can reap incredible rewards as a business because of the better products and services they provide customers. That’s because the employees are the building blocks who truly help the company grow and thrive. And guess what?

Business 93

Business Allocation Lead Ranking Lead Scoring 93

Vision Edge Marketing

MARCH 14, 2023

As expected, the volatile business environment and the economy, especially concerns about a downturn, inflation, and the impact of interest rates on sales, inventory management, and the overall cost of doing business, are on their minds. Help everyone in your organization develop resilience. Next, map how they work today.

Contingency Planning 193

Contingency Planning Business Work Management Planning 193

Vision Edge Marketing

MAY 9, 2023

It’s essential for all business leaders to make swift and informed data-derived decisions, more so now than ever before. In this article, we’ll explore: Skills required for B2B company leaders to make better business decisions and the benefits of doing so.

Business 159

Business Customer Satisfaction Acquisitions Forrester 159

Marketing Insider Group

DECEMBER 29, 2020

Marketers have been forced into survival mode to keep their businesses afloat. The businesses finding the most success today, despite the turbulence, are the ones willing to remain flexible, make change rapidly, and get creative. Despite the turmoil, many businesses remain optimistic heading into 2021. Source: Gartner.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Marketing Insider Group

JANUARY 4, 2021

Hitting that next level of growth is challenging for any business. SaaS (software as a service) businesses may find it even more overwhelming. When it comes to developing growth marketing strategies, you don’t have every resource at your disposal. Small businesses don’t need a huge budget to drive growth. Quick Takeaways.

Growth Marketing 360

Growth Marketing Marketing & Strategy Marketing Strategy Marketing Automation Services 360

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. Let’s start with the business brass tacks. Here we go!

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Vision Edge Marketing

MARCH 21, 2023

Scaling a business is the focus of this episode of What’s Your Edge? Scaling a business is often compared to climbing a mountain, and for good reason. Scaling your business allows for increased revenue without a proportional increase in costs. Helps your business stay ahead of the competition. Why is scaling important ?

Contingency Planning 159

Contingency Planning Work Management Marketing Management Business 159

Marketing Insider Group

DECEMBER 5, 2022

Content Marketing ROI is probably the biggest question I get from marketers who are struggling to build their own business case internally. We all know ads don’t work. Content Marketing is the about building measurable business growth. Everyone inside the business creates content. We are all tuning out advertising.

ROI 325

ROI Content Marketing Digital Asset Management Business 325

Zoominfo

DECEMBER 7, 2022

Sales and marketing teams have always sought to understand how target customers work internally. Knowing how and where a customer’s decisions are made can make a world of a difference in how you sell to them, whether it’s prioritizing the right accounts with the right message or pinpointing which contacts to develop relationships with first.

Business 130

Business Enterprise Management Aggregators Lead Ranking 130

Webbiquity

AUGUST 17, 2021

In fact, it’s exploding in popularity and offering businesses valuable opportunities to reach and engage with new, high-intent audiences using organic content.” But so many businesses stay with the big three, Facebook, Twitter, and LinkedIn, overlooking the benefits that Pinterest, and maybe other channels as well, may offer them.

Social Media 359

Social Media Advertising Channels Media Business 359

Zoominfo

FEBRUARY 13, 2021

Everything we do for our customers is based on understanding how data and analytics affect business operations. So we pay close attention to the data and business analytics leaders making an impact in every industry. Previously we wrote about leaders in social responsibility , who successfully use data in their everyday work.

Analytics 246

Analytics Business Digital Transformation Merchandising 246

Webbiquity

DECEMBER 13, 2022

While growth is the primary objective of most B2B businesses — or any business, for that matter — there is such a thing as scaling too quickly. This post details the telltale signs your business might be scaling at an unsustainable pace, and provides five expert tips for avoiding this all-too-common situation.

Work Management 259

Work Management Marketing Management B2B Terms and Conditions 259

Heinz Marketing

FEBRUARY 1, 2024

By Carly Bauer , Marketing Consultant at Heinz Marketing The beginning of the year is a time many of us ponder and plan how we can grow, personally as a professional and as a business in the coming year ahead. This self-awareness is crucial for personal development and career growth.

Peer-to-peer 89

Peer-to-peer Business Thought Leadership Planning 89

Outreach

MARCH 30, 2020

At Protegrity, we have a small but growing team of highly skilled Business Development Managers, who function largely as SDRs and are distributed across the world. Understand what is working and what isn’t. Iterate & learn from the best.

Outreach 52

Outreach Touchpoints Business Sales Qualified Leads 52

Salesforce Marketing Cloud

JANUARY 12, 2024

Many small and medium businesses (SMBs) are very familiar with operating with reduced staff and tightened budgets. But marketing smaller businesses can drain your energy, not to mention your bank account. Here’s how to think about marketing your business on a budget. Have other businesses expanded or stepped in to fill the void?

Budget Programs 105

Budget Programs Small Business Marketing Work Management Marketing Budget 105

Salesforce Marketing Cloud

MARCH 4, 2024

In January 2024, Salesforce commissioned Forrester Consulting to find answers to these gaps and more in the rapidly developing AI landscape. The research , conducted with 773 business leaders in 14 countries, sheds light on global business decision-makers’ mindsets around AI-powered CRM. Find what works 2.

Work Management 116

Work Management Trends Business Forrester 116

Adobe Experience Cloud Blog

AUGUST 6, 2020

When COVID-19 showed up and became a global pandemic, no one had a playbook – let alone the definitive one – on how to respond and adapt your business continuity to the unprecedented challenges it brought. ” Adapt and advance your business during a pandemic. It’s nothing that digitally mature businesses didn’t already know.

Digital Transformation 174

Digital Transformation Business Work Management Marketing Management 174

Optinmonster

FEBRUARY 15, 2024

Here’s how they work… You create a lead magnet, usually a piece of digital, downloadable content, such as a free PDF checklist, report, eBook, whitepaper, video, etc. It’s a bullet-proof formula that’s proven to work. It’s a truly overwhelming process for most small businesses.

Small Business Marketing 96

Small Business Marketing Leads Lead Marketing Qualified Leads 96

Martech

FEBRUARY 13, 2024

You’ve explored the crucial link between your martech stack and strategic goals in “ The CMO’s guide to aligning martech and business strategy ,” understanding why syncing these elements boosts efficiency, customer value and growth. If it worked once, it can work again.

Marketing Automation Services 98

Marketing Automation Services Work Management Lead Ranking Lead Scoring 98

Spiralytics

JANUARY 31, 2023

As their popularity continues to rise, businesses are starting to leverage channels such as TikTok and Instagram Reels to showcase their content and products. For instance, a survey conducted by EX-IQ shows that millennials and Gen Z are 5% more likely to listen for and during work, with customer service employees being most likely to do so.

Statistics 160

Statistics Paid Search Agency Planning Advertising Agencies 160

seo.co

SEPTEMBER 25, 2023

There are more than 63,000 searches per second on an average day, and most consumers and business owners rely heavily on Google when researching new products and services. Most businesses have adapted by putting at least a little time and effort into their search ranking strategy. Develop your own online presence.

Paid Content 98

Paid Content SEO Advertising Agencies Paid Search Agency 98

Salesforce Marketing Cloud

JULY 24, 2023

Let’s face it: mundane, repetitive work can be a drag. In a report for Salesforce , IDC interviewed more than 1,600 IT and business leaders — across several industries in Asia, Europe, North America, and South America — about how they’ve succeeded with automation in their companies. Develop an automation framework.

Enterprise Management 98

Enterprise Management Work Management Automation Marketing Management 98

Launch Marketing

JANUARY 11, 2024

Focusing on four essential marketing fundamentals will go a long way toward building a solid foundation for the success of your B2B business. It is particularly important to establish a strong brand identity as this is how your customers, prospects and general audiences will come to recognize your business. But where do you start?

Lead Generation 92

Lead Generation B2B Marketing Lead Ranking Lead Scoring 92

SmartBug Media

FEBRUARY 19, 2024

In today’s ultra-competitive, fast-paced business environments, it’s essential to stay up to date with relevant technology and streamline business processes if you want your marketing, sales, and customer success teams to keep up. What Types of On-Site Business Training Workshops Does SmartBug Offer?

Training 59

Training CMS Development Account Based Marketing Business 59

Salesforce Marketing Cloud

FEBRUARY 26, 2024

Get ready, world: AI assistants may become your new business BFF. It’s the next level of innovation within generative artificial intelligence (AI) technology, where you simply tell a copilot what to do for you, right in the flow of your work. A copilot makes you more productive by doing work on your behalf. The best part?

Marketing AI 89

Marketing AI Business Enterprise Management Work Management 89

Launch Marketing

MARCH 20, 2024

Marketing is a tried-and-true tactic proven to generate leads and revenue for businesses. Does it work? Will I achieve business goals with marketing at the forefront? Businesses question if they need marketing, and some think they can achieve results by executing a few marketing components and leaving out the rest.

Lead Ranking 62

Lead Ranking Planning Paid Search Agency Marketing Qualified Leads 62

Hubspot

MAY 11, 2020

Here, I learned that to be most productive at work, I needed to manage my energy , not my time. The training was led by Nick Congelosi , HubSpot's Management and Leadership Development Head. When I left that workshop, I felt confident that I could revitalize my work day. Have you ever worked on a cluttered desk?

Hubspot 93

Hubspot Product Tips Training 93

Heinz Marketing

DECEMBER 26, 2023

Market Research and Analysis Market research and analysis form the foundation of informed decision-making for businesses. Discover Current Industry Trends and Consumer Behaviors Staying attuned to industry trends provides a window into the evolving landscape in which a business operates.

Business 104

Business Analysis Work Management Forecasting 104

Stevens & Tate

OCTOBER 15, 2019

Developing your brand takes time, but the sooner you start, the sooner you’ll see results. You want to impress your prospects and brand development does a lot of the work for you. Get ready to put your other projects aside, because right now, developing your brand matters most. Developing your strategy.

Brand Identity 40

Brand Identity Branding Buyer Personas Psychographics 40