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Biznology

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Search isn’t about search anymore, it’s about social

Biznology

Google is severely penalizing sites that are buying links or are invested in private blog networks. Social Media Strategy for Social Signals : A site needs to be organic (never static), as Google tends to spend most of its attention on site that are constantly changing and updating. What does Google want? Influencer Outreach.

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Upgrade your lame agency website into your social media brand HQ

Biznology

At the end of the day, none of us own anything we do on Facebook, Twitter , Pinterest, Google +. Well, in a practical sense, your online home is your web site — maybe your blog; more philosophically, your home is your business and yourself. and add them as they’re introduced (hello Google+, for now). What is home?

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The best online reputation defense is a good offense

Biznology

If you’re a serious businessman who’s business isn’t digital, you’re probably too busy making money to fart around on social media. Yes, I know: you’re too busy for all of this rubbish; truth is, you cannot afford to let another day pass without sending in your social media and search insurance premium.

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Your corporate website needs to become a trap

Biznology

So, no matter what your gift “costs” you, it’s a worthwhile investment in your sales channel and business development strategy. What I know is this: you can procure a bit of code from Google AdWords that you can embed on your sites and blogs that will insert a cookie into the browser of everyone who visits.

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My social media marketing posts from 2011

Biznology

In today’s decontextualized world of walls, feeds, RSS , e-mail, diggs, reddits, Stumbles, tweets, and retweets, you need to attract your potential reader based only on the appeal of your title and nothing else, especially if you’re new to blogging and don’t happen to be Seth Godin. Google Abhors a Vacuum.

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Fulfill your resolution to blog in 11 steps

Biznology

And, YouTube is the second most popular search engine right under Google Search. And, if you’re really committed, try out all the platforms in order to build your personal brands: YouTube, Soundcloud, Facebook , Google+, Twitter, Reddit, StumbleUpon , Digg, Tumblr, as well as your blog. Maybe Pinterest, even.

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Successful SNS’s should be modeled on the college campus

Biznology

Facebook , Google +, reddit, and even Twitter does a beautiful job of doing this, incidentally, allowing both the big tent generalist socialization and connection while also really being able to break into departments, clubs, and little hidy-holes where you can enjoy an ad hoc get together with friends and co-conspirators. Proud alumni.

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