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What Your Business Needs To Know About Google+

It's All About Revenue

by Jesse Noyes | Tweet this Unless you’ve avoided the Internet over the past two weeks, you’ve probably heard about Google’s big play into the social web. It’s called Google+ , and it’s been labeled the search giant’s Facebook contender. Google+ is aiming at Facebook, LinkedIn and Twitter users. At its core Google+ is a social media platform, much like Facebook. Not yet.

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Successful SNS’s should be modeled on the college campus


Facebook , Google +, reddit, and even Twitter does a beautiful job of doing this, incidentally, allowing both the big tent generalist socialization and connection while also really being able to break into departments, clubs, and little hidy-holes where you can enjoy an ad hoc get together with friends and co-conspirators. Google gets this, though not yet within the construct of the SNS’s.

Best Social Media Management Tools for Small Business Owners

grow - Practical Marketing Solutions

You need a simple solution that meets the following criteria: Sends scheduled posts , so you can set updates to go out during the day (and night), while you run your business. One of the best features of Hootsuite is that you can integrate your Google+ business page. Only a few social media management apps offer any type of Google+ integration, so this is a huge bonus.

After Google Reader’s demise, does RSS matter to your business?

Vertical Response

When Google Reader, a popular service for consuming content by RSS feeds, shuttered on July 2nd, it ignited a debate amongst the some 200,000 publishers and marketers who use RSS (really simple syndication) to stream content to their audiences. On one hand, the medium was an aging one no longer worth supporting for a tech giant such as Google. These channels push the message out.

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Inside The Busy Mind Of A Marketer

It's All About Revenue

Google Bookmarks. by Jesse Noyes | Tweet this What goes on inside the head of today’s marketer? In a word, lots. With brand awareness, nurturing of leads , managing events and even social media duties falling squarely on marketing’s shoulders, it’s no shock that marketers have much on their minds. Click on the image to download the image now. That’s a lot to remember. Share email. Facebook.

Search isn’t about search anymore, it’s about social


Google is severely penalizing sites that are buying links or are invested in private blog networks. Social Media Strategy for Social Signals : A site needs to be organic (never static), as Google tends to spend most of its attention on site that are constantly changing and updating. Using platforms like Pinterest , Google+, Facebook , Instagram, and other sites, are essential.

14 Sanity Saving Apps For Business Travelers

It's All About Revenue

asked three of the busiest business travelers I know to share what apps keep them tethered to sanity when spending so much time up in the air. Take a deep breath, grab a day old bagel and enjoy these 14 apps for the weary business traveler. Business travel. Google Bookmarks. Ann Handley , Chief Content Officer at MarketingProfs. Twitter Mobile App. Ann Handley. TripIt.

How to Stay on Top of Industry News & Trends: 35 Simple IFTTT Hacks to Try


Think of these as a way to go beyond the Google alert and stay on top of the sources and topics that matter most to your industry. 7) Moves the top posts from r/worldnews to your Pocket account. 10) Get an email whenever Digg publishes a new story featuring a specific keyword. 12) Get an email digest of the week's most popular Business Day articles from The New York Times.

Five Benefits of Blogging for Business


Blogging provides business executives and marketers with opportunities beyond and distinct from a typical company website. Here are five key benefits of blogging for businesses. Winning the business, particularly in the b2b world, is usually about doing the best job of solving the customer’s problem. Develop new relationships. Digg this! Post on Google Buzz.

Upgrade your lame agency website into your social media brand HQ


At the end of the day, none of us own anything we do on Facebook, Twitter , Pinterest, Google +. Well, in a practical sense, your online home is your web site — maybe your blog; more philosophically, your home is your business and yourself. I was installing a new personal consulting web site over the weekend and I was reminded of this. Image via CrunchBase. What is home?

Nine Expert Guides to Local SEO


Any business that primarily relies on customers within it’s local geographic area—which includes not just restaurants and dentists but also some types of b2b vendors, such as IT services and of course marketing and PR firms—needs to understand the ins and outs of local search engine optimization (SEO). How can you optimize your site for Google Maps ? Digg this!

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8 (of the) Best Web Analytics Guides of 2010


How do you filter out that noise and focus on the measures that provide real guidance for improving online business results? Which tools and plugins are really useful for extending the capabilities of Google Analytics (GA)? Simple Google Analytics Tips You Should Be Using by The Daily SEO Blog. Google Analytics Enhanced with SEO Site Tools by Wisdom IT Solutions.

Blogger outreach is more PR than social media


The current catch-all these days for what I do is social media; unfortunately, when what you do is described as social media, people tend to think Facebook , Twitter , Pinterest , and maybe Google+. Back in 2006 I developed a strategy of blogger outreach that allowed my to reach out to more than just 25 top-tier bloggers by hand over time but to 2,500-5,000 bloggers. And it works.

Fulfill your resolution to blog in 11 steps


And, YouTube is the second most popular search engine right under Google Search. And, if you’re really committed, try out all the platforms in order to build your personal brands: YouTube, Soundcloud, Facebook , Google+, Twitter, Reddit, StumbleUpon , Digg, Tumblr, as well as your blog. Quite possible a Facebook, Twitter, and Google+ professional brand profile page.

15 Expert Guides to WordPress: Tips, Techniques, Plugins and More


Powered by legions of fans and armies of developers, WordPress has evolved from a humble blogging platform to a flexible, robust and ubiquitous CMS. Berrie Pelser (again) lists more than three dozen top security and SEO plugins for WordPress along with brief descriptions of each, including Digg Digg [[link] (“Add a floating bar with share buttons to your blog. Knutson.

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The best online reputation defense is a good offense


If you’re a serious businessman who’s business isn’t digital, you’re probably too busy making money to fart around on social media. There’s a lot of business being done and a lot of money being made using 50s-era technology: phone calls, meetings, conference calls, lunches, dinners and hours at the club or the gold course. So, please beware.

36 (of the) Best Facebook Guides, Stats and Rants of 2010


Having long ago passed MySpace as the most popular social network, Facebook recently replaced Google as the most-visited website in the U.S. So how does a marketer capitalize on this unruly and ever-changing platform to drive business results? People are busy. Simple Tips for Using Facebook to Promote Your Business by Digital Labz. Digg this! Post on Google Buzz.

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30 Awesome Blogging Guides, Tips and Resources


Particularly with Google’s emphasis in its recent Panda and Penguin algorithm updates on content that is fresh, compelling, unique, social, and naturally linked to, blogs have become even more essential to SEO strategies. more here in 30 of the best business blogging guides and resources of the past year. ” 21 Business Blogging Tips From the Pros by Social Media Examiner.

A Tale of Two Websites: Good/Bad Content

Writing on the Web

These two sites were both from successful business coaches. But what if Joe Schmoe is an budding entrepreneur with ADD and procrastination problems and an online business that’s starting to take off. Does he need a business coach, a psychologist, a personal assistant, a mastermind group, or internet marketing training? Digg this! Add this to Google Bookmarks.

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Blogging with Personality and Tim Ferriss

Writing on the Web

Digg this! Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Blog Content: Are you personal… or all business? About Blogs Attracting Clients Coaching/Personal Development Content Marketing Online Marketing blog content content marketing with blogs personal stories personality storytellingShare this on

Best SEO Guides, Tips and Resources of 2010


How does the introduction of Google Instant change SEO tactics? Neil Patel provides an excellent and largely non-technical guide to SEO success, from keyword research and content development through meta tags, search-friendly URLs and link building. Google Search Engine Optimization Starter Guide 2010- Plain Speak on SEO by WorkingPoint. Google Instant and SEO. Adam T.

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33 (of the) Best Marketing Strategy Guides and Insights of 2010


Edward Brice pretty much nailed the significant b2b marketing developments for 2010 (e.g. must-have marketing tools for small businesses by iMedia Connection. Bob Apollo suggests a three-phase plan to re-architect the sales and marketing process to better reflect today’s business buying process. 10 Marketing Blunders Many Small Businesses Still Make! Digg this!

Going Big on Small: Joe Payne on HubSpot’s $32M Round

It's All About Revenue

The pattern of conversations will look something like this: First there will be a burst of emotion (observers will shout congratulations from the rooftops and laud HubSpot for attracting Google Ventures and as investors).  Second there’ll be a wave of sober dialogue about what this investment means for HubSpot’s business.  HubSpot has carved out their own niche: Inbound marketing for small businesses.  According to, a business database, 23 million companies fit this bill.  HubSpot is going big – on small business. Google Bookmarks.

[Infographic] Inside The Busy Mind Of A Marketer

It's All About Revenue

Google Bookmarks. by Jesse Noyes | Tweet this What goes on inside the head of today’s marketer? In a word, lots. With brand awareness, nurturing of leads , managing events and even social media duties falling squarely on marketing’s shoulders, it’s no shock that marketers have much on their minds. Click on the image to download the infographic now. That’s a lot to remember. Share email.

8 Steps To A More Effective B2B Content Marketing Program

KoMarketing Associates

That number swells to 93% if we only classify content marketing as “creation and distribution” and not a more formal business discipline, as detailed in CMI’s 2015 B2B Content Marketing Report. To make it more business and SEO-specific, consider adding the following information and values to this process: Topic / Idea. Editorial Calendar Templates in Google Docs. 4.)

Top 40 Twitter Feeds You’re Not Following

It's All About Revenue

The criteria was good content, with a business bent, and less than 1,000 followers (at the time of this writing, of course). Dan Darcy – Dan, VP of Product Marketing for, shares views on tech, social media and business. Jonathan Gesinger – Handling business development for Emma Email, Jonathan shares insights on email, social and nonprofits. Garth Holsinger – The head of business development for Klout, hear firsthand about this fast-growing industry of measuring influence. Google Bookmarks. Well, not always. Share email. Facebook.

LinkedIn is the New B2B Media Powerhouse

Digital B2B Marketing

The company is profitable, growing, and for the moment, on top of business social media networking. Accurate professional profiles, maintained by each of us, group membership, even a business social graph (check out InMaps ). Business Leisure Time. Sharing content, confirming or inviting connections, or posting questions is a business and professional activity, done in a free moment. business mindset with a moment to spare is an unusual situation , and is an advantage for advertisers looking to engage, not just reach, audiences. Targeting Data.

Ten social media and technology mega-trends to watch

grow - Practical Marketing Solutions

report from McKinsey on tech-enabled business trends to watch and thought it was important enough to summarize for our community.  In the past few years, the ability to organize communities of Web participants to develop, market, and support products and services has moved from the margins of business practice to the mainstream. The age of the multi-sided business model.

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How to Write an Effective Business Blog


Instead of saying “We’re the leading producer of widgets…” or some other such self-promoting statement, demonstrate your leadership by writing about the many creative uses of widgets, what to look for in a widget, recent developments in the widget field, or whatever. If you want to drive business with your blog, MarketingSherpa recommends adding a contact email link at the bottom of every posting. (To avoid being picked up by automated email address extraction programs used by spammers, write the email address as something like “” or “name-at-company-dot-com.”)

Lead Nurturing – How to Develop a Solid Process for B2B Lead Management


This will set the right expectations with everyone in your business and make it easier to interpret campaign results. Digg this! Post on Google Buzz. Guest post by Alexandre Sagala. Effective lead nurturing is crucial to successful b2b marketing. Here is a process to get you started on the right track. Planning. This is extremely important. How will I measure my results?

Evidence:the heart of your business (and marketing) plan.

Marketing to Business Executives Blog

Their research shows that businesses that try to execute their business plans flawlessly usually fail.  Most successful businesses did not start out intending to be in the business that succeeded for them. ( Instead of doing a business plan, they pose a five-step recipe for launching a business that will succeed (i.e., Read the book for some great examples.)

Ten reasons to blog – even if nobody reads it

grow - Practical Marketing Solutions

 . Building an engaged community through a business blog can be extremely difficult — sometimes impossible. There must be some good business reason they do it, right? . Turns out they were looking for somebody who could help explain where the future of social media was going and when they entered this into Google, a blog post I wrote a year ago popped up!  Digg this!

A fascinating “hardcore” B2B social media success

grow - Practical Marketing Solutions

With many companies now engaged in social media marketing strategies for nearly two years or more, success stories are starting to emerge, even in the difficult marketing world of industrial B2B.  I discovered a great success story to share with you through a masters thesis being developed by Haakon Jenson of Norway. Business statistics. Post on Google Buzz. Digg this!

Business Blogging – Do You Have What It Takes?


Though blogging provides significant business benefits (e.g. increasing a firm’s credibility and visibility in search), developing a blog isn’t the right move for every organization. Successful business bloggers are interested in and knowledgeable about much more than just their own products and/or services. Digg this! Post on Google Buzz. Curiosity.

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)


While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Twitter users frequently exchange information about products and services.” 71% of business users now say Twitter is a useful tool, up from 59% a year ago. 62 Ways to Use Twitter for Business by GigaOM.

78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)


Todd Heim supplies a helpful guide to best practices for building a following on and generating traffic from social bookmarking sites like Digg, Reddit, Mixx and Propeller. Andrew Ran Wong provides a valuable list of productivity tips for Gmail, Twitter, Facebook, blogs, Google and other social networks to help readers get more done in less time. Despite the widespread use of the phrase “social media marketing,&# marketing is not the only business use of social media, as John Jantsch reminds us. Reasons You’re Not Rocking Social Media by Small Business Trends.

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Search Engine Marketing (SEM) Best Practices


Time-of-day and days-of-week display—running a campaign 24/7 will require a higher budget than a business-hours-only campaign. Both Google and Yahoo frown on the use of shorthand (such as “GR8” for “great”), excessive punctuation (FREE!!!) Both Google and Yahoo provide campaign settings pages where you specify these various parameters for your campaign. Digg this!