Time-of-day and days-of-week display—running a campaign 24/7 will require a higher budget than a business-hours-only campaign. Keyword / Key Phrase Development: look at multiple sources—your existing site content, competitors’ websites, industry trade publications, relevant blogs, and the keyword suggestion tool in Google AdWords—to develop your long list of key word and phrases to use in your SEM campaign. Both Google and Yahoo frown on the use of shorthand (such as “GR8” for “great”), excessive punctuation (FREE!!!) Develop your landing pages. MORE >>

asked three of the busiest business travelers I know to share what apps keep them tethered to sanity when spending so much time up in the air. Take a deep breath, grab a day old bagel and enjoy these 14 apps for the weary business traveler. Business travel. spend so much time in airports that I find the Public Radio Player , developed by the Public Radio Exchange, to be invaluable. Google Bookmarks. Ann Handley , Chief Content Officer at MarketingProfs. Twitter Mobile App. Because Hi, I’m Ann. I’m a Twitterholic. Ann Handley. Starbucks App. TripIt. MORE >>

Over the last decade, business blogs have gone from being a novelty to a leading-edge practice to an essential element for any company seeking to optimize its presence on the web. According to Small Business Trends and HubSpot , the percentage of businesses with blogs has increased from less than half in 2009 to nearly two out of three in 2011. In addition to the traditional benefits of business blogging , recent changes in the way search engines rank content have made blogging crucial for obtaining and maintaining high search engine visibility. Location. Author(s). MORE >>

'The current catch-all these days for what I do is social media; unfortunately, when what you do is described as social media, people tend to think Facebook , Twitter , Pinterest , and maybe Google+. Back in 2006 I developed a strategy of blogger outreach that allowed my to reach out to more than just 25 top-tier bloggers by hand over time but to 2,500-5,000 bloggers. So, what my team and I developed is the equivalent of blogger-brand speed dating. And people are suspicious and busy. My expertise, however, is online community outreach and engagement. And it works. MORE >>

This is a critical concept for businesses today so I thought I should expand on the idea. People have the opportunity to find you (and your competitors) in lots of places now and you should have a systematic, mindful strategy to populate this information eco-system with content that will support your business objectives … and hopefully drive people back to your website. Another little example: I recently gave a talk to economic development leaders and asked them what they would get if they googled their cities.  Digg this! Does this make sense?  MORE >>