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Why Personalization at Scale Can Make (or Break) Your Business

Contently

That might be a piece of cake for brands with a small number of customers to serve. Tech innovations and business growth goals have driven marketers to engage more often over more channels, resulting in digital overwhelm. It is much harder for enterprise brands with millions of consumers. For them, personalization requires technology.

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Podcast Marketing Statistics for Businesses

Spiralytics

As their popularity continues to rise, businesses are starting to leverage channels such as TikTok and Instagram Reels to showcase their content and products. In 2021, more than 82 million Americans listened to podcasts, with millennials and Gen Zs comprising most of the demographic, based on data from Statista.

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Wix Email Marketing Vs Mailchimp: Which Is Best For Your Business? [2020]

SendX

Millions of businesses use email marketing software as an easy and cost-effective way to reach a large number of customers. According to Blue Mail Media , over 196 billion emails are sent daily and 109 billion of those emails are business emails. You can start small and pay more as you scale up your email campaign.

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What is HubSpot CRM and How Can I Optimize It?

SmarkLabs

CRM has become an essential tool for businesses of all sizes. CRM can help your business keep track of interactions, data, and notes about customers or potential customers. It doesn’t make magic happen, but with the right processes and management oversight, a CRM can be extremely powerful for the growth of a business.

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Small Business Marketing Ideas & Tips for SMB Business Owners

Outbound Engine

It’s always a good time for business owners to think about the most effective small business marketing ideas. Or it could be that business seems to be stagnant. Whether you’ve been in business for 3 months or 30 years, there is always room for improvement. Talk about opportunity lost! What do they do?

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10 Crucial Email Marketing Mistakes (With Tips to Avoid Them)

SendX

Source: Oberlo So, it’s safe to say that email marketing is alive and well and is still one of your best bets for business growth. Next up, you want to offer personalized content based on your subscribers’ demographics. Whipping up a nice email and relying on the “Send to all” button won’t work.

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Mastering B2B Marketing Automation: A Definitive Guide to Skyrocketing Your Business Growth

SmarkLabs

In the fast-paced digital world, running a business without automation is like trying to paddle a boat against the current. Let’s break down what B2B marketing automation is, why it’s crucial, and how it can transform your business operations. When it comes to B2B companies, the story isn’t any different.