Optinmonster

DECEMBER 14, 2021

Are you looking for the best lead generation tools to grow your business? Lead generation is more than just getting people to visit your site. And just like any tough job, lead generation requires the right tools–even for professional marketers. What Types of Lead Generation Software/Tools Are There?

Marketing Automation Services 128

Marketing Automation Services Budget Programs Enterprise Management Work Management 128

Vidyard

NOVEMBER 6, 2018

The 2018 Video in Business Awards had it all, and we’re thrilled to share the stories of this year’s Video Selling winners so we can all learn from their video awesomeness. The winners of the 2018 Video in Business Awards Sales categories. Those that re-engaged resulted in demos scheduled. Sherlock Holmes.

Video Marketing 117

Video Marketing Sales Cycle Work Management Marketing Proposals 117

NuSpark Consulting

JULY 4, 2011

Marketo, Aprimo, Eloqua, Silverpop and all the rest are there to push this technology towards you. As they should… because without a sound lead nurturing process your firm suffers and those leads you worked so hard to generate will likely do business with competitors. How marketing automation syncs with CRMs.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Work Management Automation 100

NuSpark Consulting

JULY 4, 2011

Marketo, Aprimo, Eloqua, Silverpop and all the rest are there to push this technology towards you. As they should… because without a sound lead nurturing process your firm suffers and those leads you worked so hard to generate will likely do business with competitors.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Work Management Automation 100

Varicent

NOVEMBER 7, 2019

You’re not communicating with your qualified prospects When opportunities are open in pipeline, it signals the other parts of your business to leave it in the hands of the sales rep because it’s actively being worked. That means your other tools, like Marketo, may remove them from receiving marketing messages. Book a Demo ›.

Budget Programs 71

Budget Programs Sales Cycle Sales Qualified Leads Top of Funnel 71

LeanData

MAY 2, 2016

It’s like a jolt of electricity each time an “Interesting Moment” email alert from Marketo reaches the LeanData sales and marketing teams. Someone is exploring our website, reading content, requesting a demo. So, yes, Marketo is a fundamental part of our business process. But the connection runs even deeper.

Account Based Marketing 45

Account Based Marketing Work Management Marketo Marketing Management 45

Vidyard

NOVEMBER 6, 2018

The 2018 Video in Business Awards had it all, and we’re thrilled to share the stories of this year’s Video Selling winners so we can all learn from their video awesomeness. This year’s edition of the Video in Business Awards recognizes 12 marketing and sales teams using video in creative ways to deliver some pretty incredible results.

Video Marketing 65

Video Marketing Sales Cycle Work Management Marketing Proposals 65

LeanData

MAY 2, 2016

It’s like a jolt of electricity each time an “Interesting Moment” email alert from Marketo reaches the LeanData sales and marketing teams. Someone is exploring our website, reading content, requesting a demo. So, yes, Marketo is a fundamental part of our business process. But the connection runs even deeper.

Account Based Marketing 40

Account Based Marketing Work Management Marketo Marketing Management 40

LeanData

MAY 2, 2016

It’s like a jolt of electricity each time an “Interesting Moment” email alert from Marketo reaches the LeanData sales and marketing teams. Someone is exploring our website, reading content, requesting a demo. So, yes, Marketo is a fundamental part of our business process. But the connection runs even deeper.

Account Based Marketing 40

Account Based Marketing Work Management Marketo Marketing Management 40

Adobe Experience Cloud Blog

DECEMBER 18, 2018

People are busy, and they don’t like getting emails with “Do you have five minutes to answer our survey?” If they are not sure how to use your product, offer them a demo, or a training course. This will help you identify strong and weak points during the support process, as well as assess the performance of the support team.

Lead Generation 134

Lead Generation Sales Qualified Leads Marketing Qualified Leads Lead Ranking 134

Vidyard

NOVEMBER 6, 2018

The 2018 Video in Business Awards had it all, and we’re thrilled to share the stories of this year’s Video Selling winners so we can all learn from their video awesomeness. This year’s edition of the Video in Business Awards recognizes 12 marketing and sales teams using video in creative ways to deliver some pretty incredible results.

Video Marketing 51

Video Marketing Sales Cycle Work Management Marketing Proposals 51

Adobe Experience Cloud Blog

JULY 20, 2009

The next interview in the B2B Marketing thought leader interview series is with John Watton, VP Marketing at ShipServ , the leading e-marketplace for maritime shipping (and also a Marketo customer). Q: What business challenges did you face when you joined ShipServ two years ago? You can follow John on Twitter @jwatton. .

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership B2B Marketing Enterprise Management 48

Adobe Experience Cloud Blog

MAY 12, 2011

It is more and more common these days to see a director of “demand gen’ working alongside of counterparts who manage closely aligned departments such as marketing communications and corporate communications. Indeed, this is exactly the structure we have at my company, Marketo. It’s certainly about time.

Demand Generation Agencies 48

Demand Generation Agencies Demand Generation Demand Enterprise Management 48

Adobe Experience Cloud Blog

FEBRUARY 2, 2012

Some of the key factors I use when developing my program mix include: Target Line of Business: Many companies sell to multiple lines of business, with sales efforts dedicated to enterprise clients, mid-market clients, and small business clients (and potentially many segments in between). What do you think?

Budget Programs 48

Budget Programs Enterprise Management Work Management Marketing Management 48

Adobe Experience Cloud Blog

OCTOBER 6, 2017

In this blog, I’ll cover tips for lead management to make sure your “first date” with a prospect isn’t your last. The first stage in both the dating and marketing/sales process is making sure the prospect knows who you are (awareness) and is interested in learning more about the value you could provide (attraction).

Lead Management 134

Lead Management Work Management Marketing Management Lead Scoring 134

Sprout Social

JULY 20, 2022

Kicking off your selection process with a dedicated research phase can pave the way for better process and performance outcomes. Keep reading to find out what you need to know when choosing an enterprise social media management software. 3 things you need to know before choosing enterprise social media management software.

Enterprise Management 78

Enterprise Management Digital Asset Management Work Management Social Media 78

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Adobe Experience Cloud Blog

FEBRUARY 14, 2011

The ongoing changes in lead generation can overwhelm marketing and sales teams if it’s not organized and each team is unclear of its role. To help clearly define roles, responsibilities and improve lead management, many organizations have considered lead management software. Efficient Lead Management.

Work Management 48

Work Management Marketing Management Lead Management Marketing Automation Services 48

LeanData

MARCH 1, 2023

A purposefully architected tech stack should streamline go-to-market processes, automate and eliminate costly and error-prone manual processes, free representatives to focus on customer engagement, and, ultimately, make the revenue team more productive and efficient, driving increased revenue. Not so fast!

Efficiency 52

Efficiency Work Management Marketing Management Marketing Automation Services 52

EveryoneSocial

NOVEMBER 30, 2020

Evaluating business solutions can be overwhelming and time-intensive, but there are some platforms that stand out as top choices that will provide the most immediate impact to your bottom line. Having automated on-call communications helps your business address customer needs at the right place and right time. Communications.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Adobe Experience Cloud Blog

SEPTEMBER 13, 2016

So how do you navigate the landscape and choose the best technology to support a repeatable, scalable strategy for your business? Product fit: business needs match your solutions. Quick wins: short purchase-decision process (e.g. Let’s take a look: ABM 101: A Review of the Basics. Fortune 500 companies).

Account Based Marketing 48

Account Based Marketing ABM Lead Scoring Lead Ranking 48

Adobe Experience Cloud Blog

MARCH 9, 2011

Some of these best practices include common definitions for a qualified lead between marketing and sales; lead scoring to identify suspected quality leads; a strong lead management process to manage the handoffs; and the use of marketing automation to power the whole thing.

Sales Qualified Leads 48

Sales Qualified Leads Lead Ranking High Quality Lead Lead Scoring 48

Adobe Experience Cloud Blog

AUGUST 8, 2016

By using some iPhone recording best practices, you can create a professional business video. A great event introduction video will explain the purpose of your event, so your viewers can understand the value and trust the people behind the process. Do you want them to sign up for a demo? Add a Lead Generation Form.

Lead Generation 48

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 48

Albacross

JUNE 26, 2018

Most business owners will automatically think of one of these three things: the price of the product, the quality of the product, or the reputation of the vendor. On top of that, consider using a lead management system that allows you to automate calls to new leads. Marketo and LeadSimple are both good bets).

B2B Sales 63

B2B Sales Top of Funnel Work Management Marketing Management 63

Directive Agency

OCTOBER 7, 2019

Sonya is responsible for leading a team of “whip-smart” marketers in the U.S. across areas that include analyst and press relations, content creation, lead and demand generation, and marketing operations. What does a quality lead look like to you? At Matillion , lead quality is a source of constant conversation.

Lead Ranking 15

Lead Ranking Work Management Enterprise Management Marketing Management 15

Full Circle Insights

MAY 20, 2022

If you can identify a pattern, theoretically you can serve up the “next best action” (piece of content, invitation to a webinar or demo, etc.) to continue nurturing leads through the funnel. Predicting Behavior Through an Account-Based Management Role Lens. Do velocity metrics show that leads are progressive more quickly?

Marketing Attribution 98

Marketing Attribution Sales Management Top of Funnel Lead Ranking 98