Engagio

MARCH 30, 2021

During Women’s History Month in March, the employee resource group at Demandbase Women@DB asked the #badasswomen at Demandbase to share their stories. Without further ado, here are the stories of amazing women, told by some equally amazing women from Demandbase: _. We all have one. Sammie Krouner. But she hasn’t stopped there.

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DemandBase Enterprise Management Work Management Paid Search Agency 112

Engagio

MAY 31, 2021

In addition to having our own DSP, Demandbase has long been preparing new approaches to evolve. They allow website owners to collect analytics data and perform other useful functions that help provide a good user experience. Demandbase understands this well, evidenced by our recent acquisitions of two leading data companies.

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DemandBase Spyware Marketing Automation Services Lead Ranking 77

DemandBase

MARCH 17, 2020

This is why we’re excited to roll out Site Analytics, Self-Serve Targeting, and Demandbase Data Stream offerings. Demandbase has always been the leader in identifying the qualified account traffic to your site, and now, with Site Analytics, you have the ability to turn this data into actionable insights in new ways.

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DemandBase Marketing AI Advertising Channels Enterprise Management 52

DemandMatrix

MAY 4, 2021

Today, I am pleased to announce that DemandMatrix (“DMX”) is joining forces with Demandbase by signing a definitive agreement to be acquired. Five years ago, we started with an idea to help companies find customers who are interested in their product. Late last year, we onboarded Demandbase as our customer.

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DemandBase InsideView Marketing Analytics Tools Advertising Agencies 52

Engagio

MAY 3, 2021

We have agreed to join Demandbase, the leading B2B account-based solutions platform, to transform the way B2B companies go to market. InsideView will be a business unit of Demandbase, continuing to bring you the same sales intelligence, data management, and high-quality data you’ve come to rely on us for.

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InsideView DemandBase Work Management Top of Funnel 71

Engagio

NOVEMBER 18, 2020

To fill the growing need for more sophistication in the digital space, Demandbase and LiveRamp have joined forces in an innovative partnership—one that fires up B2B account identification and ad targeting capabilities. Integration of LiveRamp’s privacy-first, pseudonymous identifier into Demandbase’s best-in-class ad-targeting solution.

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DemandBase Work Management Marketing Management Marketing Automation Services 96

Valasys

SEPTEMBER 15, 2020

On 14th September 2020, Demandbase announced the expansion of its leadership team, with a new CRO to reshape the B2B marketing landscape. Demandbase, a pioneer Account-Based Marketing (ABM) organization, announced the appointment of Allison Metcalfe as the Chief Revenue Officer (CRO).

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DemandBase Account Based Marketing Jigsaw Advertising Agencies 52

Valasys

MAY 10, 2021

On the 4 th of May 2021, Demandbase announced two major acquisitions including integration with InsideView into a broad B2B go-to-market offering and with technographics provider DemandMatrix. These acquisitions are following Demandbase’s acquisition of ABM orchestration & analytics platform Engagio in June 2020.

DemandBase 52

DemandBase Account Based Marketing Acquisitions ABM 52

Customer Experience Matrix

SEPTEMBER 10, 2015

The second was Demandbase ’s acquisition of data-as-a-service vendor WhoToo , which offers its own set of 250 million profiles relating to 70 million business processionals. The WhoToo deal won’t fully close that gap, but it does help to keep Demandbase competitive. No, not one bit.

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DemandBase Hubspot Mobile Advertising Adwords 120

Customer Experience Matrix

MAY 25, 2016

I’ve been writing about Demandbase since 2009, when they had already begun their climb from compiling company profiles to enhancing Web site visitor records to personalizing Web content to targeting Web display ads. But the Oracle announcement was last month’s news and the question with Demandbase is always, what’s next? .*

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Account Based Marketing DemandBase Eloqua Buy 0

Customer Experience Matrix

FEBRUARY 21, 2014

Equally helpful to me personally, it reinforced my intention to write about Bizo and DemandBase, both of which have recently briefed me on their latest product extensions. Let’s start with DemandBase. Data in the DemandBase DMP comes from both DemandBase and clients. So much for the mechanics.

DemandBase 120

DemandBase Advertising Agencies Marketing Automation Services Paid Search Agency 120

Valasys

APRIL 2, 2019

On March 28 th 2019, Demandbase announced a new level of ABM integration with Marketo Engage so as to provide B2B marketing and sales teams with more flexibility to share accounts and audiences between platforms and between solutions. This new integrated functionality will roll out to Marketo and Demandbase customers in Q2 2019.

DemandBase 53

DemandBase Marketo Account Based Marketing ABM 53

Engagio

MARCH 16, 2023

This blog dives into how to develop an action plan to help your organization leverage ABM to navigate an economic downturn. The post 5 B2B Business Leaders Offer Insights on Leveraging ABM to Survive a Downturn appeared first on Demandbase.

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Account Based Marketing ABM DemandBase B2B 77

Webbiquity

FEBRUARY 22, 2022

On the other hand, while 69% of marketers count on influencers to drive new leads, just 43% of influencers say they are helping with this. When DemandBase produced this cartoon and promoted it on Twitter, was the objective lead gen? The least-busy 44% still get, on average, about one request per week. Source: Onalytica.

B2B Marketing 358

B2B Marketing Research Paid Search Agency Advertising Agencies 358

Engagio

MAY 19, 2021

Account-based marketing has been at the center of business development conversations for many years. Visionary business leaders are turning their attention toward the next evolution of ABM. He laid out the key challenges ahead as businesses aim to take ABM to the next level. By now, the concept is not novel or outside the box.

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Account Based Marketing Enterprise Management DemandBase Work Management 143

Engagio

NOVEMBER 1, 2022

This is part 2 of our series about how the most powerful women in sales focus on different areas of their work and business management to win, even in an economic downturn. These Mindsets and Habits Can Help appeared first on Demandbase. The post Planning for Sales Success While Facing an Economic Downturn?

DemandBase 62

DemandBase Business 62

Martech

APRIL 25, 2023

The marketing operations talent shortage leaves businesses to wrangle the three-pronged problem of hiring, training and retaining skilled professionals. Burnout and turnover “Without a source of new talent, MOps teams are becoming top-heavy,” according to Demandbase. However, as martech evolves, marketing teams scramble to keep pace.

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Marketing AI Allocation Top of Funnel Planning 100

DemandBase

OCTOBER 30, 2018

The Demandbase ABM Platform won Gold for Innovations in Technology in the 10th Annual 2018 Golden Bridge Awards ’ Advertising, Marketing and Public Relations category. I am confident this will set Demandbase apart for many years to come and this award acknowledges that the technology is now available to make it happen.

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DemandBase Account Based Marketing ABM Public Relations 40

Engagio

JULY 27, 2021

This allows your B2B teams to better understand where their prospects are in the sales cycle and helps you develop key relationships with those accounts. Predictive analytics helps you do that. Businesses are always looking for new markets and trends within those markets, and now they can turn to predictive analytics.

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Lead Ranking Ideal Customer Profiles Lead Scoring Analytics 71

Engagio

SEPTEMBER 29, 2023

So why wouldn’t you find a way to keep in touch with the others to help them recognize the business challenges you solve — so you’re top of mind and they’ll want to engage with you when they are ready? In my experience, only 2% of the people who register for an event or download an ebook are ready at that moment to talk to a sales rep.

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Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 133

Engagio

SEPTEMBER 13, 2023

Demandbase was recently named a 2023 Gartner ® Peer Insights Customers’ Choice for Account-Based Marketing Platforms and I couldn’t be prouder. Well, as the Head of Customer Experience at Demandbase, glowing reviews from customers are about as good as it gets. Here’s how we do it at Demandbase, and it’s gold!

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Peer-to-peer DemandBase Marketing Management Gartner 83

DemandBase

AUGUST 5, 2020

Recently, Megan Anderson Vasquez was promoted to Vice President of Customer Success at Demandbase. Previous to this, she was a Customer Success Manager for the past six years at the company, helping her clients to achieve their ABM goals. Can you share a bit about your career path that led you to Demandbase?

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Account Based Marketing ABM DemandBase Top of Funnel 52

Engagio

APRIL 12, 2024

Customer retention: the ability of a business to keep its existing customers. Along with new business, customer retention is often seen as a critical metric for measuring the health and growth of a company. Here are a few more: Resource Optimization: Retaining customers allows businesses to optimize their resources effectively.

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Marketing Management Allocation Lead Ranking DemandBase 62

Engagio

SEPTEMBER 16, 2021

Here at Demandbase, we like to do Shark Week once a quarter, where we dedicate an entire week to generating sales pipeline through cold-calling, emails, videos, and more. At Demandbase, we have a top 5 that our AEs, SDRs, Marketing, and leadership all get behind to close. I like to go back to the whys : why Demandbase and why now?

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Top of Funnel Sales Management B2B Sales DemandBase 130

Martech Advisor

AUGUST 30, 2019

Folloze, a Customer Engagement Platform, announced new data integration capabilities for its cutting-edge AI-powered personalization engine in partnership with Demandbase on Aug. Folloze’s new integrations with Demandbase will help transform how B2B enterprises engage, convert and win target accounts.

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DemandBase Account Based Marketing Personalization ABM 43

Engagio

NOVEMBER 16, 2023

In fact, according to a 2022 Forrester TEI Study, “Demandbase account-based marketing and sales platform delivers a 367% three year return on investment (ROI).” Making the case for ABM (or ABX as we call it at Demandbase) Why budget for ABM? Demandbase can be used to support the evaluation of program effectiveness as well.

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Account Based Marketing Budget Programs ABM Marketing Analytics Tools 71

KoMarketing Associates

FEBRUARY 1, 2018

A survey conducted by Demandbase discovered that although 66 percent of agency-based marketers are already deploying ABM, 45 percent of their clients do not fully understand ABM. For insight into this challenge and other obstacles, we spoke to Kent Ragen, VP of Channel Sales at Demandbase. ABOUT KENT RAGEN.

Account Based Marketing 190

Account Based Marketing Advertising Agencies DemandBase Paid Search Agency 190

Engagio

JANUARY 30, 2024

Outlier detection models can help uncover unusual sales patterns —sudden changes in sales that aren’t explained by typical trends or seasonal variations. As with most things in business (and life), it depends. The post Predictive Models – Future Insights from Past Data appeared first on Demandbase.

Lead Ranking 62

Lead Ranking DemandBase Forecasting Lead Scoring 62

Engagio

JANUARY 19, 2021

All of this data is helpful in segmenting a target list and prioritizing who to pursue in our Marketing and Sales efforts. But if you’re a SaaS company like us at Demandbase, you’ll also want to consider a third type of information about your prospects: technographic data. It boasts roughly 8000 technologies in the marketplace.

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Ideal Customer Profiles Demand Generation DemandBase Marketing AI 133

Engagio

FEBRUARY 15, 2024

My journey diverged at the beginning of 2023 when I decided to go “all in” on my role as CEO of my business of two years, Women in Sales. I figured out quickly where I needed to pull in outside help (ie: CPA, Legal Counsel) and what I could own (at least temporarily). Run to the biggest business challenges.

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DemandBase CPA Cost per Acquisition Communities 62

Engagio

MARCH 29, 2021

Intent data helps you understand what keywords the account or people at that account are researching. A screenshot of the Demandbase One Dashboard showing the top trending Intent keywords over 12 weeks. This information helps you understand what target accounts are researching on the web. The case for personalization.

Ideal Customer Profiles 131

Ideal Customer Profiles Demand Generation DemandBase Personalization 131

Martech

AUGUST 9, 2023

Account-based marketing (ABM) is a powerful strategy helping B2B marketers target and engage with high-value accounts, deliver personalized experiences and drive revenue growth. But how do you learn more about ABM and how to implement it successfully in your business? out of 500,000 businesses) with a 98% CEO approval rating.

Account Based Marketing 84

Account Based Marketing ABM DemandBase Marketing Analytics Tools 84

Heinz Marketing

MARCH 8, 2018

In that vein, we started our own series asking several leading business leaders and sales experts (including but not limited to Anthony Iannarino , Dave Brock and Trish Bertuzzi. This week I’m thrilled to feature Stephanie Thomas , senior field marketing manager for Demandbase. By Matt Heinz, President of Heinz Marketing.

Work Management 73

Work Management DemandBase Marketing Management Planning 73

Martech

APRIL 4, 2024

CTV is a growing channel for many marketers, including B2B businesses. As part of the rationale for introducing CTV, LinkedIn cited a study from Demandbase that found 90% of B2B marketers who used it in 2023 believed it helped reach customers. LinkedIn also introduced Live Event Ads to help B2B marketers promote live events.

Linkedin 72

Linkedin Paid Search Agency Ads Campaigns 72

Only B2B

OCTOBER 13, 2021

Continue reading to learn about the finest B2B intent data providers and how they may help your company generate money. Must Read: What Is Intent Data and How It Can Help Your Company? We’ve compiled a list of the best B2B intent data providers who use intent data to help you accomplish your business objectives.

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Intent Data Intent Enterprise Management Work Management 118

Contently

JANUARY 31, 2023

AI Helps Predict a Customer’s Next Action You’re probably familiar with sentiment analysis. Using predictive analytics from AI, businesses can use what they learn from sentiment analysis to broadly improve the customer experience. Let’s look a bit deeper into where they are showing up.

Marketing AI 132

Marketing AI Paid Search Agency Content Marketing Planning 132

Engagio

JULY 1, 2021

A core feature within Demandbase One is Selectors. But with Demandbase Selectors, you are able to perform basic segmentation and advanced, cross-object segmentation. But with Demandbase Selectors, you are able to perform basic segmentation and advanced, cross-object segmentation. Why is Demandbase Selectors useful?

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Demand Generation Account Based Marketing ABM DemandBase 93