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| | DELICIOUS B2BMARKETING
JULY 31, 2009 Demandbase: A New Twist In The Lead Management Automation Market
Home Forrester Research « I was recently briefed by | Main | Going Corporate » August 26, 2008 Demandbase: A New Twist In The Lead Management Automation Market [Posted by Laura Ramos ] In a recent survey of over 2100 IT professionals who buy or recommend telecom and networking solutions, we found buyers turn to peers and colleagues first, followed by vendor, industry trade, or professional Web sites, to inform their purchase decisions. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. I’m sure I forgot a few.
| | WEBBIQUITY
JUNE 14, 2011 Eloqua, TopRank, Demandbase and More – OMS Minneapolis Wrapup
Steve Woods , Eloqua. Facebook is better for B2B than many businesses realize (the one point of Steve’s on which I remain skeptical). Delivr is a good option, particularly for local retail businesses, due to its mapping functionality. Greg Ott , Demandbase. Much of his presentation reflected, indirectly, the capabilities of the Demandbase tool.
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| | CUSTOMER EXPERIENCE MATRIX
JUNE 9, 2009 Marketo Sales Insight Expands Salesforce Access to Marketing Data
But I expect the sales automation vendors to take the business for themselves. This can be integrated with Demandbase and Jigsaw to download the names of contacts at those firms. It’s irresistible to compare Sales Insight with Eloqua Prospect Profiler, launched two weeks ago (see my review ), which also gives sales people access to prospect activities gathered by the marketing system. Marketo is a Force.com application that works only with Salesforce.com, while Eloqua works with several CRM products. Eloqua provides interesting graphs of activity trends.
| | B2B LEAD BLOG
MAY 16, 2013 Demandbase API vs ReachForce Form Appending Solutions
'Demandbase or ReachForce? Price, Match Rates and Integration are Key Considerations. We are often asked the question: How are ReachForce SmartForms different from the Demandbase API for forms? In recent weeks, we’ve welcomed a number of new customers switching over from the Demandbase API forms solution, the only area of business overlap between our two fine companies.
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