Customer Experience Matrix

OCTOBER 4, 2016

Demandbase had its own announcement yesterday: something it calls “DemandGraph,” which is basically a combination of Demandbase’s existing business database with data gathering and analytical functions the Spiderbook system that Demandbase bought in May 2016. billion for LinkedIn.

DemandBase 166

DemandBase Ideal Customer Profiles Marketing Management Cross-Selling 166

Engagio

MARCH 18, 2021

Outside of Demandbase, I volunteer as a Digital Content Strategist at Boss Women Collective (BWC.). My middle name is Star and I thought it had a good ring to it for a wedding planning business. Stay tuned for more stories from our Badass Women of Demandbase. Kryssi Abbassi. Strategic Financial Analyst. I love planning weddings.

DemandBase 120

DemandBase Multi-Channel Class Planning 120

Engagio

AUGUST 2, 2021

Before moving to Demandbase, Matillion had a manual ABM program for about 30 target accounts. Sonya says, “In the end, we wanted a solution we could all get behind, and made the decision to go with Demandbase. Going with Demandbase means Sales and Marketing are working in synch. Check out demandbase.com on August 10.

DemandBase 71

DemandBase Account Based Marketing Marketing Automation Services ABM 71

Engagio

JUNE 16, 2020

I’m absolutely thrilled to announce that today Demandbase, the largest and most complete ABM platform, has completed its acquisition of Engagio. Together, I am confident that Demandbase and Engagio provide the dominant platform for Account-Based Marketing and will be able to transform the way B2B companies go to market.

Account Based Marketing 132

Account Based Marketing DemandBase Marketing Automation Services Work Management 132

Engagio

MARCH 30, 2021

During Women’s History Month in March, the employee resource group at Demandbase Women@DB asked the #badasswomen at Demandbase to share their stories. Without further ado, here are the stories of amazing women, told by some equally amazing women from Demandbase: _. We all have one. Sammie Krouner. But she hasn’t stopped there.

DemandBase 112

DemandBase Enterprise Management Work Management Paid Search Agency 112

DemandBase

JUNE 16, 2020

I am incredibly proud to announce that Demandbase, the leader in Account-Based Marketing, has just completed the acquisition of Engagio, one of the true pioneers of the ABM category. Today is a huge day—for Demandbase, for Engagio, for the ABM ecosystem and for the wider B2B market. But most of all, it’s a huge day for our customers.

DemandBase 97

DemandBase Account Based Marketing Enterprise Management Marketing Automation Services 97

Engagio

MAY 31, 2021

In addition to having our own DSP, Demandbase has long been preparing new approaches to evolve. Demandbase understands this well, evidenced by our recent acquisitions of two leading data companies. As of today, Demandbase processes over 20 billion raw identification signals per day. The Basics. Advertising Without Cookies.

DemandBase 77

DemandBase Spyware Marketing Automation Services Lead Ranking 77

DemandBase

APRIL 13, 2020

Demandbase is well suited to help our customers with these new realities. Account Identification – Which Powers Demandbase’s Products & Features. Some vendors (not Demandbase) power their “account identification” by solely relying on Reverse IP data. If present, we identify the company from this cookie alone.

DemandBase 105

DemandBase Work Management Marketing AI Marketing Management 105

Engagio

FEBRUARY 25, 2021

2020 was a year of significant change and growth for Demandbase. The successful and completed product merger of Engagio and Demandbase has allowed our win rates to skyrocket against our competitors. Demandbase has always taken a different approach to target account identification. At any given time, Demandbase has around 3.7

DemandBase 111

DemandBase Classified Ads Vendors Comparison 111

ClickZ

MARCH 27, 2020

30-second summary: Demandbase is an ABM platform for mid-market and enterprise B2B companies which was founded in 2006. Peter Isaacson, Demandbase’s CMO, joined the company in 2014 and brought with him a decade of marketing leadership experience. Demandbase helped define and clarify ABM as a technology category.

DemandBase 82

DemandBase CMO Account Based Marketing Top of Funnel 82

DemandMatrix

MAY 4, 2021

Today, I am pleased to announce that DemandMatrix (“DMX”) is joining forces with Demandbase by signing a definitive agreement to be acquired. Late last year, we onboarded Demandbase as our customer. The Demandbase data science team did a deep analysis and found our technographics data was hands down the best in the market!

DemandBase 52

DemandBase InsideView Marketing Analytics Tools Advertising Agencies 52

Engagio

JANUARY 11, 2023

Learn about Demandbase Fleet Insights and how D2 Labs gives you data-fueled visibility into the prospects most likely to purchase your offerings. The post How Fleet Insights Can Help You Grow Your Business appeared first on Demandbase.

DemandBase 114

DemandBase Business Purchase 114

Engagio

MAY 3, 2021

We have agreed to join Demandbase, the leading B2B account-based solutions platform, to transform the way B2B companies go to market. InsideView will be a business unit of Demandbase, continuing to bring you the same sales intelligence, data management, and high-quality data you’ve come to rely on us for.

InsideView 71

InsideView DemandBase Work Management Top of Funnel 71

Engagio

NOVEMBER 18, 2020

To fill the growing need for more sophistication in the digital space, Demandbase and LiveRamp have joined forces in an innovative partnership—one that fires up B2B account identification and ad targeting capabilities. Integration of LiveRamp’s privacy-first, pseudonymous identifier into Demandbase’s best-in-class ad-targeting solution.

DemandBase 96

DemandBase Work Management Marketing Management Marketing Automation Services 96

Valasys

SEPTEMBER 15, 2020

On 14th September 2020, Demandbase announced the expansion of its leadership team, with a new CRO to reshape the B2B marketing landscape. Demandbase, a pioneer Account-Based Marketing (ABM) organization, announced the appointment of Allison Metcalfe as the Chief Revenue Officer (CRO).

DemandBase 52

DemandBase Account Based Marketing Jigsaw Advertising Agencies 52

Engagio

MARCH 22, 2023

The post Recession-Proofing Your B2B Business: 5 Tips for Surviving and Thriving in a Downturn appeared first on Demandbase. Here are five specific suggestions for sales and marketing professionals looking to “recession-proof” their organizations.

DemandBase 126

DemandBase Tips B2B Business 126

Customer Experience Matrix

SEPTEMBER 10, 2015

The second was Demandbase ’s acquisition of data-as-a-service vendor WhoToo , which offers its own set of 250 million profiles relating to 70 million business processionals. The WhoToo deal won’t fully close that gap, but it does help to keep Demandbase competitive. No, not one bit.

DemandBase 120

DemandBase Hubspot Mobile Advertising Adwords 120

Valasys

MAY 10, 2021

On the 4 th of May 2021, Demandbase announced two major acquisitions including integration with InsideView into a broad B2B go-to-market offering and with technographics provider DemandMatrix. These acquisitions are following Demandbase’s acquisition of ABM orchestration & analytics platform Engagio in June 2020.

DemandBase 52

DemandBase Account Based Marketing Acquisitions ABM 52

Engagio

SEPTEMBER 30, 2020

At the end of the day, Demandbase yields best-in-industry identification in both coverage and accuracy. Demandbase AI and machine learning select the best identification for each account. Proprietary Demandbase signaling. Demandbase uses data and technology to drive increased account identification performance.

DemandBase 71

DemandBase Account Based Marketing ABM Marketing AI 71

Customer Experience Matrix

MAY 25, 2016

I’ve been writing about Demandbase since 2009, when they had already begun their climb from compiling company profiles to enhancing Web site visitor records to personalizing Web content to targeting Web display ads. But the Oracle announcement was last month’s news and the question with Demandbase is always, what’s next? .*

Account Based Marketing 0

Account Based Marketing DemandBase Eloqua Buy 0

Engagio

NOVEMBER 11, 2020

And that’s why I’m so excited that today we are releasing Demandbase One , which combines the best of Demandbase and Engagio into a single, no-limits B2B solution for modern marketers. Both Demandbase and Engagio shared a common vision, to transform the way B2B companies go to market by building next-generation marketing technology.

DemandBase 62

DemandBase Account Based Marketing ABM Marketing AI 62

Customer Experience Matrix

FEBRUARY 21, 2014

Equally helpful to me personally, it reinforced my intention to write about Bizo and DemandBase, both of which have recently briefed me on their latest product extensions. Let’s start with DemandBase. Data in the DemandBase DMP comes from both DemandBase and clients. So much for the mechanics.

DemandBase 120

DemandBase Advertising Agencies Marketing Automation Services Paid Search Agency 120

Valasys

APRIL 2, 2019

On March 28 th 2019, Demandbase announced a new level of ABM integration with Marketo Engage so as to provide B2B marketing and sales teams with more flexibility to share accounts and audiences between platforms and between solutions. This new integrated functionality will roll out to Marketo and Demandbase customers in Q2 2019.

DemandBase 53

DemandBase Marketo Account Based Marketing ABM 53

DemandBase

MARCH 17, 2020

This is why we’re excited to roll out Site Analytics, Self-Serve Targeting, and Demandbase Data Stream offerings. Demandbase has always been the leader in identifying the qualified account traffic to your site, and now, with Site Analytics, you have the ability to turn this data into actionable insights in new ways.

DemandBase 52

DemandBase Marketing AI Advertising Channels Enterprise Management 52

Engagio

MAY 25, 2023

A core component of Demandbase and our market is the ability to de-anonymize web traffic. One trending evaluation tactic our competitors take part in is saying “We have the highest match rates in the business.” For transparency purposes, Demandbase participates in account identification data bakeoffs all the time.

Traffic 62

Traffic DemandBase Comparison Business 62

Engagio

MARCH 16, 2023

The post 5 B2B Business Leaders Offer Insights on Leveraging ABM to Survive a Downturn appeared first on Demandbase. This blog dives into how to develop an action plan to help your organization leverage ABM to navigate an economic downturn.

Account Based Marketing 77

Account Based Marketing ABM DemandBase B2B 77

Webbiquity

FEBRUARY 22, 2022

When DemandBase produced this cartoon and promoted it on Twitter, was the objective lead gen? But there’s no question the influencers involved were sharing this widely with their networks, drawing huge attention to DemandBase’s brand relaunch campaign. The least-busy 44% still get, on average, about one request per week.

B2B Marketing 358

B2B Marketing Research Paid Search Agency Advertising Agencies 358

Engagio

MAY 19, 2021

Account-based marketing has been at the center of business development conversations for many years. Visionary business leaders are turning their attention toward the next evolution of ABM. He laid out the key challenges ahead as businesses aim to take ABM to the next level. By now, the concept is not novel or outside the box.

Account Based Marketing 143

Account Based Marketing Enterprise Management DemandBase Work Management 143

Engagio

AUGUST 29, 2022

Join guest speaker Bob Peterson, VP, Principal Analyst at Forrester, James Meono, Director, Digital Marketing at Union Bank, and Jackie Palmer, Demandbase VP of Product Marketing to learn how to build a business case and successfully implement ABM at your organization.

Forrester 62

Forrester Account Based Marketing ABM DemandBase 62

DemandBase

OCTOBER 30, 2018

The Demandbase ABM Platform won Gold for Innovations in Technology in the 10th Annual 2018 Golden Bridge Awards ’ Advertising, Marketing and Public Relations category. I am confident this will set Demandbase apart for many years to come and this award acknowledges that the technology is now available to make it happen.

DemandBase 40

DemandBase Account Based Marketing ABM Public Relations 40

Engagio

FEBRUARY 14, 2024

2023 was a year of significant change and growth for Demandbase. account identifi A continued factor in our success: The stable improvement of our target account identification Demandbase has always taken a different approach to target account identification. At any given time, Demandbase has around 3.7 consumers).

DemandBase 62

DemandBase Lead Ranking Vendors Comparison 62

DemandBase

JANUARY 8, 2019

Here at Demandbase, we knew Account-Based Marketing best practices could be applied to paid search so we could continue to focus our digital spend on high-value targets. Demandbase tested new strategies and scaled our SEM channel with optimized performance that grew our business. You can do the same.

Account Based Marketing 58

Account Based Marketing DemandBase SEM Paid Search Agency 58

Engagio

MARCH 20, 2024

Your sales funnel is either simple (volume velocity business), complicated (larger enterprise), or something in between. Acting as an extension of your team, Demandbase will review specific messaging strategies for each of your stages. Demandbase isn’t a media agency, nor do we compete with your agency.

Advertising Agencies 71

Advertising Agencies Ideal Customer Profiles Account Based Marketing ABM 71

Engagio

NOVEMBER 6, 2023

One of your most important jobs as a senior marketer is communicating the impact of marketing investment on business results. The post Nailing the Numbers: The Reports Your CMO Wants to See appeared first on Demandbase. Without showing this clearly, it’s difficult to justify and defend the budget you need to be successful.

CMO 126

CMO DemandBase Marketing Report Organization 126

Engagio

OCTOBER 27, 2022

The post Make Smarter Decisions and Grow Your Book of Business with Account Intelligence appeared first on Demandbase. Technology and data are key to deploying a Smarter Go-To-MarketTM strategy, especially for modern manufacturing sales teams today. This is HP’s success story.

DemandBase 62

DemandBase Business 62

Engagio

SEPTEMBER 29, 2023

So why wouldn’t you find a way to keep in touch with the others to help them recognize the business challenges you solve — so you’re top of mind and they’ll want to engage with you when they are ready? A few strategies we use at Demandbase to make this work: We adjust ownership based on the ICP fit and account and prospect journey stage.

Lead Nurturing 133

Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 133

Engagio

SEPTEMBER 13, 2023

Demandbase was recently named a 2023 Gartner ® Peer Insights Customers’ Choice for Account-Based Marketing Platforms and I couldn’t be prouder. Well, as the Head of Customer Experience at Demandbase, glowing reviews from customers are about as good as it gets. Here’s how we do it at Demandbase, and it’s gold!

Peer-to-peer 83

Peer-to-peer Marketing Management DemandBase Gartner 83