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150+ Questions for Your Marketing Automation RFP

Customer Experience Matrix

For business software vendors, all three are equally inevitable – and it's not clear which they dislike most. If this really takes off, perhaps the list can be maintained in a communal form such as a Wiki. Tags: marketing automation request for proposal system requirements software selection raab guide demand generation.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.)