ANNUITAS

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The ANNUITAS Perspective on the Adobe Acquisition of Marketo

ANNUITAS

A Memo from CEO Adam Needles to ANNUITAS clients on the Adobe Acquisition of Marketo. You probably saw that late yesterday Adobe bought Marketo. For those of you with Marketo in your Demand Process technology stacks, your next question is probably what does this mean for me ? Good morning. Maybe not so much in this case.

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The Secret Ingredients to the Perfect Demand Marketing Technologist (And Why The Role is So Crucial for Your Business)

ANNUITAS

It’s a big shift in the marketplace and has been made possible, in part, by the emergence of demand marketing technology and technologist. . Demand marketing technology isn’t new, nor is its impact on how companies can achieve growth. What are the key performance indicators that your demand marketing team uses?