Smashmouth Marketing

NOVEMBER 2, 2010

The Sales Lead Management Association has opened up voting for the 50 Most Influential People in Sales Lead Management. I'm on the list, so if I've earned your respect in the world of demand gen and lead generation, I'd love your vote. So choose wisely. Members of SLMA and non-members are allowed to vote.

Leads360 100

Leads360 Lead Management Work Management Marketing Management 100

Capstone Insights

OCTOBER 1, 2017

In my last post , I framed out the three main lead management approaches in B2B SaaS. Please view this as a general list; some of these points will be more or less pronounced depending on the marketing automation platform you’re using ( Marketo , Eloqua , HubSpot , Act-on , Autopilot , etc.) Data management.

Lead Management 40

Lead Management Lead Ranking De-duplication Lead Scoring 40

Customer Experience Matrix

FEBRUARY 4, 2009

My new obsession with Twitter (follow me as @draab) has led to several messages from people who seemed to have trouble choosing between Eloqua and Marketo. Marketo is certainly a fine product, but marketers should still look around before picking it by default. It shouldn't be hard to figure out which one suits you better.

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

Capstone Insights

OCTOBER 1, 2017

In my last post , I framed out the three main lead management approaches in B2B SaaS. Please view this as a general list; some of these points will be more or less pronounced depending on the marketing automation platform you’re using (Marketo, Eloqua, HubSpot, Act-on, Autopilot, etc.) Jay Famico. Co-Founder and Editor.

Lead Management 40

Lead Management De-duplication Lead Ranking Lead Scoring 40

Capstone Insights

OCTOBER 1, 2017

In my last post , I framed out the three main lead management approaches in B2B SaaS. Please view this as a general list; some of these points will be more or less pronounced depending on the marketing automation platform you’re using (Marketo, Eloqua, HubSpot, Act-on, Autopilot, etc.) Jay Famico.

De-duplication 40

De-duplication Lead Ranking Lead Management Work Management 40

Customer Experience Matrix

JUNE 30, 2010

Other vendors have similar price points for the small business market (see my list of demand generation vendors ) although I suspect their internal costs are higher. Features, ease of use, and support from the vendor and business partners are usually (and rightly) the main considerations. rather than marketing automation.

Loopfuse 120

Loopfuse Marketing Automation Services Enterprise Management Marketing Management 120

NuSpark Consulting

JANUARY 21, 2012

B2B lead generation and lead management is a complicated process that can’t be detailed all in one book. Below are a variety of books that I consider the cream of the crop in b2b marketing and lead management. It’s probably the first book to marry content marketing with lead management strategy.

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100

Webbiquity

JULY 12, 2016

1) Marketo. An enterprise-grade marketing automation and analytics platform with solutions for lead management, email marketing, consumer marketing, customer base marketing, and mobile marketing. Marketing automation tool combining email marketing, lead management, and reporting with sales alignment. 8) dotmailer.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

Customer Experience Matrix

FEBRUARY 13, 2014

Mintigo’s conclusion across 186,500 B2B companies was that just three percent were using the most common marketing automation systems: Oracle Eloqua , Marketo, HubSpot, and Salesforce.com Pardot. million for Marketo.) This varies hugely from the usual survey results, which often show something like 50% penetration.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Customer Experience Matrix

SEPTEMBER 1, 2010

Neolane “ Making the Business Case for Enterprise Marketing Software ”. This paper contains step-by-step instructions for building a business case and even a link to a slide deck you can use as a template. Eloqua “ The Business Case for Integrated Demand Generation ” offers data from Forrester, CSO Insights and several Eloqua clients.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 120

Marketing Insider Group

JANUARY 24, 2013

. @ Forrester – Forrester Research, Inc – An independent research company that provides pragmatic advice to global leaders in business and technology. Arketi – Arketi Group – A high-tech business-to-business (B2B) public relations and digital marketing agency. Cambridege, MA – [link].

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

The Point

NOVEMBER 5, 2009

Barbara’s firm helps clients achieve business growth through strategic marketing management, sales leadership, and business process alignment. She has nearly 25 years experience in strategic marketing, management, and international business development, the past ten as a consultant. (HS) Thanks Barbara!

Salesforce.com 100

Salesforce.com Eloqua Work Management Marketing Management 100

LeadSloth

JUNE 23, 2009

Many digital marketers are using marketing automation tools to automate lead nurturing. But if you want to expand your business, you also need to continuously add new leads to your database. Traditional lead sources are tradeshows or lead programs with magazines. Message for Marketing Automation Vendors.

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Work Management 100

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.)

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

MLT Creative

MAY 19, 2010

Eloqua Eloqua provides you with contact management, campaign management, lead management and marketing measurement, all in one platform. Eloqua can work with a company that's just getting started, or improve the sophistication of existing marketing efforts.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

Online Marketing Institute

NOVEMBER 1, 2010

B2B Marketing POSTs by Laura Ramos About the Author About this blog High tech marketers face incredible challenges building awareness, developing demand, enabling sales, and demonstrating marketings impact on the business in an increasingly digital world. What’s making a comeback?

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

Lead Liaison

APRIL 8, 2019

In our six years in business, we’ve seen it happen over and over again, Oracle acquiring Eloqua , Upland Software acquiring LeadLander , Adobe acquires Marketo …the number of acquisitions goes on and on. We unveiled Lead Liaison’s ABM solution in late 2017 with resounding cheers from our client base.

Lead Liaison 11

Lead Liaison Marketing Management Marketing Automation Services Leadlander 11

Customer Experience Matrix

MARCH 2, 2009

To start back at the beginning, the objective has been to find a practical, objective way to evaluate the usability of different demand generation systems. For example, every demand generation system provides an editor to create emails. So, having run out of reasons to delay, let me present the results. So it seemed best not to bother.

Demand Generation 120

Demand Generation Lead Scoring Lead Ranking Manticore 120

thePoint

MAY 25, 2018

The answer is to cultivate and educate some key advocates that will work with you to build the end-to-end measurement and appreciation of your impact on the business. Make sure you are hiring a company that can provide leadership in this area (bring value to you) vs. a company waiting for you to lead (hired work you tell them to do).

Paid Search Agency 40

Paid Search Agency Work Management Sales Management Marketing Management 40

Customer Experience Matrix

MARCH 4, 2009

This post will complete the demand generation vendor usability scores by looking at items that contribute to usability for complex marketing programs. Explicitly direct leads from one campaign to another. Users can directly send leads from one stage in a campaign to a different campaign. Multiple scores per lead.

Demand Generation 120

Demand Generation Lead Scoring Lead Ranking Manticore 120

LeanData

MARCH 30, 2022

An effective Information Technology (IT) strategy is critical for any business attempting to scale and grow its revenue. Leading this charge is the revenue tech stack that empowers revenue teams to deliver results by eliminating the manual, time-consuming and error-prone processes from their go-to-market (GTM) motions.

Marketing Analytics Tools 98

Marketing Analytics Tools Marketing Automation Services Marketing Qualified Leads Lead Ranking 98

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

LeanData

DECEMBER 28, 2015

Cadence: The strategy of directing a measured stream of messaging and relevant content toward a prospect in hopes of furthering a business relationship – hopefully in a way that is relatively non-intrusive. Contact: Represents a person in the Salesforce system who has graduated from the lead status.

Account Based Marketing 71

Account Based Marketing Work Management Marketing Management Sales Qualified Leads 71

LeanData

DECEMBER 28, 2015

Cadence: The strategy of directing a measured stream of messaging and relevant content toward a prospect in hopes of furthering a business relationship – hopefully in a way that is relatively non-intrusive. Contact: Represents a person in the Salesforce system who has graduated from the lead status.

Account Based Marketing 53

Account Based Marketing Work Management Marketing Management Sales Qualified Leads 53

LeanData

DECEMBER 28, 2015

Cadence: The strategy of directing a measured stream of messaging and relevant content toward a prospect in hopes of furthering a business relationship – hopefully in a way that is relatively non-intrusive. Contact: Represents a person in the Salesforce system who has graduated from the lead status.

Account Based Marketing 40

Account Based Marketing Work Management Marketing Management Sales Qualified Leads 40

LeanData

DECEMBER 28, 2015

Cadence: The strategy of directing a measured stream of messaging and relevant content toward a prospect in hopes of furthering a business relationship – hopefully in a way that is relatively non-intrusive. Contact: Represents a person in the Salesforce system who has graduated from the lead status.

Account Based Marketing 40

Account Based Marketing Work Management Marketing Management Sales Qualified Leads 40

LeadSloth

JANUARY 12, 2010

Manager, Inbound Marketing, Marketo. David Raab , Raab Associates & author, Raab Guide to Demand Generation Systems. Steve Woods , CTO, Eloqua. The vast majority of leads generated on a website never have a meaningful conversation with a sales rep. Demand Generation? Maria Pergolino , Sr.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Heinz Marketing

JANUARY 22, 2018

For more on this topic, Join us 1/23/18 11am PST for a free 60-minute, live webinar on this topic as well (on-demand afterward). Terry is an accomplished and award winning Internet business veteran with strong track record of driving results and growth. This is a real business. So it’s a real business.

Marketing AI 56

Marketing AI Top of Funnel Work Management Enterprise Management 56

Martech

FEBRUARY 25, 2022

Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering numerous benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. The CMS is linked to Marketing Automation, so updates are synced across channels.

Marketing Automation Services 118

Marketing Automation Services Enterprise Management Work Management Marketing Management 118