Digital B2B Marketing

JULY 14, 2011

Gartner defines thought leadership marketing as “the giving — for free or at a nominal charge — of information or advice that a client will value so as to create awareness of the outcome that a company’s product or service can deliver, in order to position and differentiate that offering and stimulate demand for it.&#.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Wikipedia Paid Search Agency 100

Digital B2B Marketing

MAY 29, 2012

However, the people B2B marketers want to reach are ultimately trying to solve a challenge or embrace an opportunity based on their unique business. Scenario 2: Small Business Storage and Backup Solution You sell a storage and backup solution for small businesses. How do you drive demand for your product?

Work Management 100

Work Management B2B Marketing Marketing Management B2B 100

Digital B2B Marketing

JUNE 26, 2012

Strategy When you say strategy, or you referring to your 50 year strategic plan that considers things like the lack of potable water and the impact of peak oil on your business? Demand Generation At many companies, demand generation has become synonymous with lead generation.

Demand Generation Agencies 100

Demand Generation Agencies B2B Thought Leadership Advertising Agencies Allocation 100

Digital B2B Marketing

JUNE 23, 2011

This change has turned demand creation upside down. Your business probably already has an audience, one you likely have abused. Filed under: Branding , Content , Demand Generation , Media , Mobile , Social Media. But the real change isn’t the marketing , it is how marketing has evolved in response to the evolving buyer.

Peer-to-peer 100

Peer-to-peer Planning Mobile Marketing Budget Programs 100

Digital B2B Marketing

JULY 11, 2013

When the success of your business is less important than the success of your marketing, something is seriously wrong. We all know B2B marketing measurement is imperfect, yet we momentarily suspend all reservations in order to judge our effectiveness based on results attributed to our efforts instead of the results for our business!

Lead Generation 100

Lead Generation Lead Scoring Lead Ranking Generation 100

Digital B2B Marketing

NOVEMBER 19, 2013

Businesses needs to drive growth and lead generation is a key way the business expects marketing to contribute. They may be more junior contacts or companies that are too small or large to be your best prospects, but they represent a real possibility of current or future business. Enterprise B2B marketers face a conundrum.

Lead Generation 100

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 100

Digital B2B Marketing

AUGUST 2, 2011

Strategic planning is time intensive and requires people who are already in high demand in your organization. There is not one magical strategic plan for a business, there are multiple strategies that will be effective for your business (and a few that will not be). Filed under: Business , Strategy.

Barriers 100

Barriers Planning B2B Marketing B2B 100

Digital B2B Marketing

SEPTEMBER 11, 2012

One of the places this truth is on stark display is when media companies attempt to balance the demands and expectations of advertisers and users. A sustainable business structure for Twitter that allows them to continue to exist. I am both a Twitter user and an advertising buyer.

Twitter 100

Twitter Paid Search Agency Ideal Customer Profiles Advertisements 100

Digital B2B Marketing

MAY 24, 2011

You understand my needs and my business. By taking the time to create an appropriate solution instead of sending me a solution sheet without context, you show my business is important and worth investing in. It is sized for my business, it works in my environment. Filed under: Content , Demand Generation.

Marketing Proposals 100

Marketing Proposals Demand Generation Opinions Distribution 100

Digital B2B Marketing

APRIL 22, 2011

As personal relationships in your business are replaced by machine-personalized communications, your passion has been lost. Lisa, who runs Our Little Farm and Nursery, a small local business that sells, among other things, vegetable starts, immediately found something we have in common, and she is passionate about it.

Process 100

Process Demand Generation Agencies Demand Generation Paid Search Agency 100

Digital B2B Marketing

JULY 9, 2012

Your strategy should be scalable and your organization should be able to flex to changing demands (within some limits). Business requirements change. Today, with the onset of big data, IT storage and processing demands are increasing far faster than IT budgets. Your budget doubling. Expansion of your offerings into a new market.

Content Marketing 100

Content Marketing Planning Marketing Management Content 100

Digital B2B Marketing

OCTOBER 29, 2013

Demand generation (including lead generation, email marketing, content marketing, pipeline development and sales enablement). Demand generation marketers will split their answers among the last four choices and brand awareness might become the top priority based on this survey structure. Consider the following list of choices: A.

Statistics 100

Statistics Banner Ads Stats Sample 100

Digital B2B Marketing

NOVEMBER 15, 2012

Marketers have invested in marketing automation, content and, in many cases, creating complex business rules to determine what content and message to deliver when. This lets you take the demand generation or nurture program, for instance, and “send banners” to the same people you are sending emails too.

Advertising Agencies 100

Advertising Agencies Marketing Automation Services DemandBase Marketing Management 100

Digital B2B Marketing

APRIL 20, 2011

IDC: Improving the Business Value of WAN Optimization. Filed under: Content , Demand Generation. Here is an example of content that does not sell, and it isn’t uncommon. The copy below is from a Riverbed Technology registration page. This report was ‘recommended’ to me when I landed on the Riverbed homepage.

Lead Generation 100

Lead Generation Generation Lead Scoring Lead Ranking 100

Digital B2B Marketing

DECEMBER 2, 2013

According to a study referenced in Harvard Business Review, companies were 60 times more likely to get a qualified lead when they followed up within an hour versus waiting more than 24 hours. Demand Generation Media lead generation marketing automation' This will put your first email in their inbox within an hour of when they respond.

Lead Generation 100

Lead Generation Budget Programs Lead Scoring Lead Ranking 100

Digital B2B Marketing

JUNE 14, 2012

This perspective should be completely independent of your business and your offerings. Examples: Eloqua has done a great job of focusing on content marketing as a topic, a priority for the demand generation marketers who are driving adoption of marketing automation platforms.

Content Marketing 100

Content Marketing Planning Eloqua Marketing Automation Services 100

Digital B2B Marketing

MAY 24, 2012

Scoring leads, establishing marketing automation, building thought leadership, creating demand… it isn’t easy. Keep Your Promises If you fail to deliver on the promises you make to clients, you lose the opportunity for both repeat and referral business. B2B marketing can quickly become complicated.

B2B Marketing 100

B2B Marketing Marketing Automation Services B2B Thought Leadership B2B 100

Digital B2B Marketing

MARCH 5, 2013

Most B2B marketing organizations miss the biggest opportunities to impact their business because they have not identified the right goals. Why isn’t business coming out of your ears? If the priorities are not clear, begin estimating the cost, the time and the benefit to your business of each potential objective.

Lead Generation 100

Lead Generation Lead Scoring Lead Ranking Generation 100

Digital B2B Marketing

APRIL 2, 2013

Yes, there are ways to more effectively measure the impact of marketing on your business, solutions that many mid-sized B2B marketers have access too. The conclusions are true because of the system marketers are working within. The solution isn’t simple. Usually, the near term answer is no.

Top of Funnel 100

Top of Funnel Peer-to-peer B2B Work Management 100

Digital B2B Marketing

JANUARY 19, 2012

Business and Personal separation. Many people separate their business and personal activity. Having employees share your businesses content may require changing corporate and employee culture. G+ still offers very limited automation, so employees need to be notified and then manually share content.

Google 100

Google SEO Brand Identity Branding 100

Digital B2B Marketing

DECEMBER 6, 2011

Looked at another way, Google averages two algorithm changes every business day. Google makes approximately 500 search algorithm changes a year. Many of these changes, like the well publicized rounds of Google’s Panda updates, are designed to remove ways companies have found to game Google’s search results.

Google 100

Google Curation Marketing Management Twitter 100

Digital B2B Marketing

DECEMBER 6, 2011

Looked at another way, Google averages two algorithm changes every business day. Google makes approximately 500 search algorithm changes a year. Many of these changes, like the well publicized rounds of Google’s Panda updates, are designed to remove ways companies have found to game Google’s search results.

Google 100

Google Curation Marketing Management Twitter 100

Digital B2B Marketing

MAY 22, 2012

In the past year, 88% of people report using white papers for business research, followed by 73% for webinars. However, based on recent research from DemandGen Report , marketers are turning away prospects by focusing on the wrong content far too often. Does Your Content Create A Barrier?

Marketing Prospects 100

Marketing Prospects Webcast B2B Marketing Planning 100

Digital B2B Marketing

JANUARY 10, 2012

The business sees a huge repository of customer and prospect data it believes is valuable for email marketing. Marketing lists are often acquired sporadically, and when these acquisitions are handled by various groups, companies lose the opportunity to learn from their successes or failures.

Buy 100

Buy Email Marketing B2B Marketing Jigsaw 100

Digital B2B Marketing

APRIL 11, 2012

Adam Needles ( @abneedles ) makes some great points that call this into question in his recent post on DemandGen Reports, Why Demand Generation Shouldn’t be Focused on Marketing Qualified Leads. The business needs to improve lead acquisition and nurturing by having sales and marketing partner through the entire process.

Top of Funnel 100

Top of Funnel Marketing Qualified Leads Sales Qualified Leads Advertising Agencies 100

Digital B2B Marketing

SEPTEMBER 6, 2012

Your favorite TV shows are recorded or are available on demand, conveniently available anytime you want. Your competitor will educate them, will influence their perspective on what is important in a partner and will have an advantage competing for the business. Look around you. There is a coffee shop on nearly every corner.

Work Management 100

Work Management Content Marketing Wikipedia Marketing Management 100

Digital B2B Marketing

MARCH 14, 2013

Marketing automation platforms like Marketo and Eloqua allow marketers to create complex business rules that are automatically executed, similar to the early bid management platforms. Demand Media showed the potential, prior to Google’s Panda and Penguin updates, to automate the identification of content opportunities.

Enterprise Management 100

Enterprise Management Work Management Planning Marketing Management 100

Digital B2B Marketing

NOVEMBER 7, 2013

Clients of the marketers are also included in some cases to help show these at least appear to be legitimate and serious businesses. Improve demand generation, speed leads to revenue with data quality and enrichment solutions for B2B marketing, integrated with Eloqua, Marketo & Salesforce. Yes, you can start your own business.

Twitter 100

Twitter Reachforce Demand Generation Agencies B2B Marketing 100

Digital B2B Marketing

MARCH 4, 2011

While all major marketers should understand email today, email is Kodak’s marketing, not their core business. To keep you informed of important technology products, services and business opportunities, Ziff Davis Enterprise would like to occasionally send you valuable information via email from our business partners.

Enterprise Management 100

Enterprise Management Advertising Agencies Digg Demand Generation Agencies 100

Digital B2B Marketing

JULY 25, 2013

From marketing automation to demand side platforms to content management systems, technology puts the right message in front of the right person at the right time. Today’s marketing simply wouldn’t exist without marketing technology. Or at least that’s how it is supposed to happen.

Eloqua 100

Eloqua Auto Responder Banners Marketo 100

Digital B2B Marketing

JUNE 7, 2012

The Basics B2B : Business to business. SMB : Small and Medium Businesses. In the US, research generally considers businesses with less than 100 employees to be small businesses and those with 100 to 1,000 employees to be medium buisnesses. DSP : Demand Side Platform. BI : Business Intelligence.

Paid Content 100

Paid Content Lead Ranking Cost Per Click Cost per Lead 100

Digital B2B Marketing

DECEMBER 3, 2013

From the copy, CenturyLink is marketing enterprise or business cloud computing or hosting services. However, trying multiple variations of searches for cloud computing, business cloud, enterprise cloud, or cloud hosting, I was not able to find a single CenturyLink paid search ad. Demand Generation lead generation search'

Paid Content 100

Paid Content Search Marketing Paid Search Agency Budget Programs 100

Digital B2B Marketing

MARCH 27, 2011

When businesses commit to caring, employees and the community will take notice and share for you, without prompting. In addition, philanthropic companies are regularly recognized in the media, like the America’s Most Generous Companies in Forbes or the corporate philanthropy awards held each year by the Portland Business Journal.

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

Digital B2B Marketing

MARCH 31, 2011

This valuation is for a hypothetical mid-sized B2B technology marketer, ACME Business. Featured on PopPressed If You Havent Yet Seen "Win Win," You Should Go See It Filed under Demand Generation , Media Tagged with audience , B2B , ROI , value Like Be the first to like this post. Don’t believe me?

B2B Marketing 100

B2B Marketing B2B Thought Leadership B2B Demand Generation Agencies 100

Digital B2B Marketing

MARCH 25, 2011

The company is profitable, growing, and for the moment, on top of business social media networking. Accurate professional profiles, maintained by each of us, group membership, even a business social graph (check out InMaps ). Business Leisure Time. For B2B marketers, LinkedIn cannot be ignored. Targeting Data.

Linkedin 100

Linkedin Media B2B Digg 100

Digital B2B Marketing

APRIL 6, 2011

Half of the content was focused on how to use social media throughout the sales cycle and the increase in demand this drives. For Professional Services folks (independent consultants, boutique shops) who can drive new business through power networking <– Perfect place for SM. Theme: Enterprise by StudioPress.

Social Marketing 100

Social Marketing B2B Marketing Enterprise Management B2B 100

Digital B2B Marketing

APRIL 4, 2011

It is nurtured as it grows, everyone loves seeing results, but it just isn’t enough to drive your business. That corner of your yard dedicated to growing edibles. It has a lot in common with your corporate social media program. Want to make your social media program deliver big-time results? Here are three things you need to do.

Social Media 100

Social Media Media Budget Programs B2B 100