Digital B2B Marketing

APRIL 22, 2011

As personal relationships in your business are replaced by machine-personalized communications, your passion has been lost. Lisa, who runs Our Little Farm and Nursery, a small local business that sells, among other things, vegetable starts, immediately found something we have in common, and she is passionate about it.

Process 100

Process Demand Generation Agencies Demand Generation Paid Search Agency 100

Digital B2B Marketing

JULY 14, 2011

Here is the definition of thought leader provided by Wikipedia: “Thought leader is business jargon for an entity that is recognized for having innovative ideas.&#. Thought leaders understand their own business, clients needs and the larger market context. Filed under: Branding , Demand Generation , Rants.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Wikipedia Paid Search Agency 100

Digital B2B Marketing

DECEMBER 22, 2011

While adoption will increase, without clear success measures of incremental business results , many businesses will continue to question ROI. Demand generation 9. Marketers goals will shift from capturing leads to nurturing contacts in order to create demand. Social Media 5. Where is the ROI? Social advertising.

B2B Marketing 100

B2B Marketing Mobile Advertising Paid Search Agency Marketing Automation Services 100

Digital B2B Marketing

DECEMBER 2, 2011

While adoption will increase, without clear success measures of incremental business results , many businesses will continue to question ROI. Demand generation 9. Marketers goals will shift from capturing leads to nurturing contacts in order to create demand. Social Media 5. Where is the ROI? Social advertising.

B2B Marketing 100

B2B Marketing Mobile Advertising Paid Search Agency Marketing Automation Services 100

Digital B2B Marketing

FEBRUARY 13, 2012

In business, big data means far more than that. Today, businesses are creating the technology infrastructure and business intelligence applications that allow them to capture and draw insight out of big data. Modern media buying is giving businesses a way to act on all of this data, not just marketing data, in real time.

Demand Generation Agencies 100

Demand Generation Agencies Advertising Agencies Ad Exchange Paid Search Agency 100

Digital B2B Marketing

JUNE 23, 2011

Your business probably already has an audience, one you likely have abused. Filed under: Branding , Content , Demand Generation , Media , Mobile , Social Media. Your content was designed to benefit your audience and position your company favorably. Develop Your Own Audience. Your audience is far more valuable than you realize.

Peer-to-peer 100

Peer-to-peer Planning Mobile Marketing Budget Programs 100

Digital B2B Marketing

OCTOBER 29, 2013

Demand generation (including lead generation, email marketing, content marketing, pipeline development and sales enablement). However, if we list the answers differently, we might get a significantly different result. Consider the following list of choices: A. Lead generation. Brand awareness.

Statistics 100

Statistics Banner Ads Stats Sample 100

Digital B2B Marketing

APRIL 20, 2011

IDC: Improving the Business Value of WAN Optimization. Filed under: Content , Demand Generation. Here is an example of content that does not sell, and it isn’t uncommon. The copy below is from a Riverbed Technology registration page. This report was ‘recommended’ to me when I landed on the Riverbed homepage.

Lead Generation 100

Lead Generation Generation Lead Scoring Lead Ranking 100

Digital B2B Marketing

DECEMBER 2, 2013

The content you choose, and the way it is presented, needs to uniquely appeal to your target audience. Content that guides prospects looking to create a short list of solutions can be particularly effective in these programs. Content publishers provide is generally early stage. Sponsored Content.

Lead Generation 100

Lead Generation Budget Programs Lead Scoring Lead Ranking 100

Digital B2B Marketing

NOVEMBER 15, 2012

Marketers have invested in marketing automation, content and, in many cases, creating complex business rules to determine what content and message to deliver when. This lets you take the demand generation or nurture program, for instance, and “send banners” to the same people you are sending emails too.

Advertising Agencies 100

Advertising Agencies Marketing Automation Services DemandBase Marketing Management 100

Digital B2B Marketing

JUNE 14, 2012

To broadly improve your visibility within your market, you need to focus this content marketing initiative on the priorities your target audience has when they are not in market for or considering your solutions. This perspective should be completely independent of your business and your offerings.

Content Marketing 100

Content Marketing Planning Eloqua Marketing Automation Services 100

Digital B2B Marketing

MAY 29, 2012

B2B marketing discussions on Twitter and blogs have a tendency to focus on singular topics, such as Twitter, marketing automation , or lead generation , as if they are right for everyone and we just need to do them well. Scenario 2: Small Business Storage and Backup Solution You sell a storage and backup solution for small businesses.

Work Management 100

Work Management B2B Marketing Marketing Management B2B 100

Digital B2B Marketing

MARCH 5, 2013

Most B2B marketing organizations miss the biggest opportunities to impact their business because they have not identified the right goals. Why isn’t business coming out of your ears? If the priorities are not clear, begin estimating the cost, the time and the benefit to your business of each potential objective.

Lead Generation 100

Lead Generation Lead Scoring Lead Ranking Generation 100

Digital B2B Marketing

APRIL 2, 2013

Tactics like buying branded search terms or running retargeting campaigns are particularly cost-effective on paper because only target people who have already shown a level of interest or familiarity with your solution. Sweeping up late stage contacts. In short, they get the benefit of much of the work your other marketing efforts did.

Top of Funnel 100

Top of Funnel Peer-to-peer B2B Work Management 100

Digital B2B Marketing

JUNE 7, 2012

, this list will be updated with your additions. The Basics B2B : Business to business. SMB : Small and Medium Businesses. In the US, research generally considers businesses with less than 100 employees to be small businesses and those with 100 to 1,000 employees to be medium buisnesses.

Paid Content 100

Paid Content Lead Ranking Cost Per Click Cost per Lead 100

Digital B2B Marketing

JANUARY 19, 2012

Business and Personal separation. Many people separate their business and personal activity. Having employees share your businesses content may require changing corporate and employee culture. G+ still offers very limited automation, so employees need to be notified and then manually share content.

Google 100

Google SEO Branding Brand Identity 100

Digital B2B Marketing

DECEMBER 6, 2011

Looked at another way, Google averages two algorithm changes every business day. Google makes approximately 500 search algorithm changes a year. Many of these changes, like the well publicized rounds of Google’s Panda updates, are designed to remove ways companies have found to game Google’s search results.

Google 100

Google Curation Marketing Management Twitter 100

Digital B2B Marketing

DECEMBER 6, 2011

Looked at another way, Google averages two algorithm changes every business day. Google makes approximately 500 search algorithm changes a year. Many of these changes, like the well publicized rounds of Google’s Panda updates, are designed to remove ways companies have found to game Google’s search results.

Google 100

Google Curation Marketing Management Twitter 100

Digital B2B Marketing

MAY 22, 2012

In the past year, 88% of people report using white papers for business research, followed by 73% for webinars. However, based on recent research from DemandGen Report , marketers are turning away prospects by focusing on the wrong content far too often. Does Your Content Create A Barrier?

Marketing Prospects 100

Marketing Prospects Webcast B2B Marketing Planning 100

Digital B2B Marketing

JANUARY 10, 2012

Marketing lists are often acquired sporadically, and when these acquisitions are handled by various groups, companies lose the opportunity to learn from their successes or failures. The business sees a huge repository of customer and prospect data it believes is valuable for email marketing.

Buy 100

Buy Email Marketing B2B Marketing Jigsaw 100

Digital B2B Marketing

APRIL 11, 2012

Adam Needles ( @abneedles ) makes some great points that call this into question in his recent post on DemandGen Reports, Why Demand Generation Shouldn’t be Focused on Marketing Qualified Leads. The business needs to improve lead acquisition and nurturing by having sales and marketing partner through the entire process.

Top of Funnel 100

Top of Funnel Marketing Qualified Leads Sales Qualified Leads Advertising Agencies 100

Digital B2B Marketing

MARCH 4, 2011

While all major marketers should understand email today, email is Kodak’s marketing, not their core business. To keep you informed of important technology products, services and business opportunities, Ziff Davis Enterprise would like to occasionally send you valuable information via email from our business partners.

Enterprise Management 100

Enterprise Management Advertising Agencies Digg Demand Generation Agencies 100

Digital B2B Marketing

MARCH 31, 2011

This valuation is for a hypothetical mid-sized B2B technology marketer, ACME Business. Featured on PopPressed If You Havent Yet Seen "Win Win," You Should Go See It Filed under Demand Generation , Media Tagged with audience , B2B , ROI , value Like Be the first to like this post. Don’t believe me?

B2B Marketing 100

B2B Marketing B2B Thought Leadership B2B Demand Generation Agencies 100

Digital B2B Marketing

MARCH 27, 2011

When businesses commit to caring, employees and the community will take notice and share for you, without prompting. In addition, philanthropic companies are regularly recognized in the media, like the America’s Most Generous Companies in Forbes or the corporate philanthropy awards held each year by the Portland Business Journal.

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

Digital B2B Marketing

NOVEMBER 7, 2013

Clients of the marketers are also included in some cases to help show these at least appear to be legitimate and serious businesses. Improve demand generation, speed leads to revenue with data quality and enrichment solutions for B2B marketing, integrated with Eloqua, Marketo & Salesforce. Reachforce. 117 favorites per day.

Twitter 100

Twitter Reachforce Demand Generation Agencies B2B Marketing 100

Digital B2B Marketing

DECEMBER 3, 2013

From the copy, CenturyLink is marketing enterprise or business cloud computing or hosting services. However, trying multiple variations of searches for cloud computing, business cloud, enterprise cloud, or cloud hosting, I was not able to find a single CenturyLink paid search ad. Demand Generation lead generation search'

Paid Content 100

Paid Content Search Marketing Paid Search Agency Budget Programs 100

Digital B2B Marketing

MARCH 25, 2011

The company is profitable, growing, and for the moment, on top of business social media networking. Targeting Data. LinkedIn has tremendous B2B data for targeting advertising. Accurate professional profiles, maintained by each of us, group membership, even a business social graph (check out InMaps ). Uncluttered Ad Space.

Linkedin 100

Linkedin Media B2B Digg 100

Digital B2B Marketing

APRIL 4, 2011

It is nurtured as it grows, everyone loves seeing results, but it just isn’t enough to drive your business. That corner of your yard dedicated to growing edibles. It has a lot in common with your corporate social media program. Want to make your social media program deliver big-time results? Here are three things you need to do.

Social Media 100

Social Media Media Budget Programs B2B 100

Digital B2B Marketing

MARCH 21, 2011

For example, in business intelligence, there has been a lot of talk recently about mobile accessibility. itsfriday | 2 days ago Blogroll B2B Marketing Insider Babcock & Jenkins Marketing Lab Chris Koch's B2B Marketing Blog Convince and Convert Lauren Goldstein on B2B Demand Generation Savvy B2B Marketing Blog at WordPress.com.

Thought Leadership 100

Thought Leadership Top of Funnel B2B Thought Leadership Digg 100

Digital B2B Marketing

MARCH 9, 2011

Applications These have now been relabeled adware, spyware or malware, and internet security suites have significantly undermined these business models. Personally, I’m annoyed with NetFlix every time their pop-up on Boston.com circumventing Firefox’s default pop-up blocker. Theme: Enterprise by StudioPress.

Enterprise Management 100

Enterprise Management Spyware Blast Campaigns Marketing Management 100

Digital B2B Marketing

APRIL 6, 2011

For instance, w/B2Bs that need to generate mass 1:1 contacts, w/repeat customers (like FedEx or Staples) and don’t have a salesforce calling on prospects, then YES I concur that that is an example of a B2B that should absolutely embrace SM. Theme: Enterprise by StudioPress.

Social Marketing 100

Social Marketing B2B Marketing Enterprise Management B2B 100

Digital B2B Marketing

MARCH 7, 2011

The research is based on a survey of approximately 1,500 IT and business professionals, with good representation of senior IT management and large companies. In contrast, concerns about business and employee receptiveness is cited by less than 15% of respondents. I just wish I had looked at it earlier. IT’s needs must be met.

Enterprise Management 100

Enterprise Management B2B Thought Leadership Marketing Management Thought Leadership 100

Digital B2B Marketing

MARCH 1, 2011

Digital B2B Marketing Eric Wittlake's Blog on B2B and Digital Marketing Home About Posts Comments Media Rants In Practice Measurement Content Research Social Media News In Theory Demand Generation ← Ad Networks, Exchanges and … B2B? This is a likely topic for a future post.] Theme: Enterprise by StudioPress.

Advertisements 100

Advertisements Advertising Planning B2B Thought Leadership 100