ClickZ

JULY 22, 2020

30-second summary: Data paralysis is a natural consequence of the marketing technology businesses use daily, but there are tools that can help manage the proliferation of data so that it can be used efficiently and effectively. There are many more tools available, so be sure to research solutions that fit within your budget and business type.

Budget Programs 113

Budget Programs Enterprise Management Tools De-duping 113

LeanData

JUNE 22, 2017

During my career as a business leader at great companies like Concur, Zuora , Cisco WebEx and ADP , I’ve sat through my fair share of planning sessions about how to wisely spend our marketing dollars. The good news is that we had great success at driving demand and making those businesses even more successful. Some leads went unrouted.

De-duping 40

De-duping De-duplication Eloqua Urgency Marketing 40

LeanData

JUNE 22, 2017

During my career as a business leader at great companies like Concur, Zuora , Cisco WebEx and ADP , I’ve sat through my fair share of planning sessions about how to wisely spend our marketing dollars. The good news is that we had great success at driving demand and making those businesses even more successful. Some leads went unrouted.

De-duping 40

De-duping De-duplication Eloqua Urgency Marketing 40

Adobe Experience Cloud Blog

SEPTEMBER 28, 2012

Here are some of the top lead management techniques and workflows that the companies surveyed reported at effective: Strategic planning: first determine the number and attributes of leads needed to achieve business goals. Determine pipeline inventory models and campaign schedules. We would love to hear about it!

Work Management 48

Work Management Marketing Management Lead Management De-duping 48

Content Standard

APRIL 22, 2015

Your boss, the CMO, comes to you panicked because marketing fell short of its goal of driving 25 percent of new business for the quarter. All Other Touchpoints: Referred to as “interesting moments” by Marketo , these are specific actions the lead can take that are chosen and identified by members of your team.

Marketing Attribution 40

Marketing Attribution ROI De-duplication De-duping 40

Heinz Marketing

AUGUST 5, 2021

Integrations: LinkedIn, Marketo, Drift, SalesLoft, HubSpot, Outreach, PathFactory, Salesforce, and more. Integrate data silos while de-duping and normalizing records so your sales and marketing teams have a single source of rich, accurate account data. Integrations: HubSpot, Marketo, Outreach, SalesLoft, Sendoso, and more.

Account Based Marketing 117

Account Based Marketing ABM Marketing Automation Services De-duping 117

Zoominfo

APRIL 23, 2020

Business leaders understand that data is the critical heart of growth and expansion. Read on to see how data has evolved to drive specific business functions and drive revenue in four main areas. This is a huge problem for businesses of all shapes and sizes. But there’s data, and then there’s data. Burned by Churn.

Ideal Customer Profiles 189

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 189