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Your Cheat Sheet for B2B Revenue Waterfall Transformation

LeanData

Forrester bills its B2B Summit North America as “the premier event for B2B marketing, sales and product leaders to empower their strategies, fuel the revenue engine and drive the business forward.” One example Liz shared was with their Caterpillar account. The three days most definitely didn’t disappoint.

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Five tools that can help you break free from data paralysis

ClickZ

30-second summary: Data paralysis is a natural consequence of the marketing technology businesses use daily, but there are tools that can help manage the proliferation of data so that it can be used efficiently and effectively. The tools listed here are examples of the technology that exists to help manage and leverage data.

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How To Focus Your SEO Strategy: A Quick Guide for Businesses New to Online Optimization

Moz

Posted by AnnaleisMontgomery With businesses making the move to serve their customers primarily online and the footfall of customers in physical stores dropping dramatically, the value of SEO has been rediscovered. Businesses are now paying closer attention to their online experience and how they can compete on the internet.

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How to Leverage Your Current Marketing Team to Get Started with ABM Now

Engagio

To start, answer these questions: Who helps determine your optimal business segments and your Ideal Customer Profile (ICP)? Ongoing management of data (de-duping, enriching, etc.). For example, are you focused on the right people for these accounts? Business knowledge and consultative abilities.

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How to ABM Like a Boss (Part 2): Establish an ABM Team

Engagio

They’re interested in the “business of business” and work tirelessly to continually up-level their ability to navigate the complex web of relationships in organizations. Why do you think ABM is a good strategy for our business? Look for multi-channel engagement, examples of experimentation, and meaningful measures of success.

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The 2023 B2B Data Buyer’s Guide For RevOps Leaders

SalesIntel

In systems constantly changing and improving to fulfill business objectives, connectivity and completeness of data sets can soon become broken and outdated if not appropriately managed. Data cleansing : Sales Intelligence includes finding flaws in data, correcting them, normalizing data, de-duping it, and keeping the data up to date.

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How to Sell a Product Without Sounding Salesy

ConvertKit

Affiliate marketing is a strange beast in the online business world. No matter your opinion, there’s no doubt that affiliate marketing, when used properly, can provide revenue streams, support your business goals, and serve your existing clients in more ways than you can on your own. and definitely have their time and place.

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