Remove de-dupe
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Data Strategy in an AI-First World: Here’s Where to Start

Salesforce Marketing Cloud

And with nine out of 10 people choosing to do repeat business based on positive experiences with a company, you want those experiences to be personal, memorable, and secure. de-duped, error-free, and labeled appropriately)? Data strategy answers critical questions such as: Are you working with quality data (i.e.

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Should Cleaning Up Database Duplicates Really Be Your Focus?

LeanData

percent of the respondents answered: de-dupe incoming leads and existing database. But there’s another — and perhaps more provocative way — of looking at that result: people who say they want de-dupe functionality are missing the point. De-dupe is not the solution. Should they care? Should they fix it?

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Your Cheat Sheet for B2B Revenue Waterfall Transformation

LeanData

Forrester bills its B2B Summit North America as “the premier event for B2B marketing, sales and product leaders to empower their strategies, fuel the revenue engine and drive the business forward.” The three days most definitely didn’t disappoint. Had Liz and her team gotten lucky this time around, with this lead and this account?

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How to Choose the Right Sales Intelligence Tool for Your Business

SalesIntel

Data cleansing: Data cleansing includes discovering inaccuracies in data, rectifying them, normalizing data, de-duping it, and keeping the data up to date. These are basic data and features that can help you gain a competitive edge in the modern business environment. After integration, your data is complete and accurate.

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Should Cleaning Up Database Duplicates Really Be Your Focus?

LeanData

percent of the respondents answered: de-dupe incoming leads and existing database. But there’s another — and perhaps more provocative way — of looking at that result: people who say they want de-dupe functionality are missing the point. De-dupe is not the solution. Should they care? Should they fix it?

article thumbnail

Should Cleaning Up Database Duplicates Really Be Your Focus?

LeanData

percent of the respondents answered: de-dupe incoming leads and existing database. But there’s another — and perhaps more provocative way — of looking at that result: people who say they want de-dupe functionality are missing the point. De-dupe is not the solution. Should they care? Should they fix it?

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Email Lists: Should You Rent or Buy?

The Point

You decide that you want to email those prospects with an offer to download a white paper about the business problem your product solves. It’s clear that you need to include more proactive outreach to the type of prospects most likely to have a need for your new solution, even if they don’t know such a solution exists. List Purchase.

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