Zoominfo
JULY 2, 2020
Below are 4 of the biggest challenges: Data decay: If your database is out of date, you could be including the wrong contacts in your marketing campaigns. And as it turns out, about 27% of business leaders are unsure about how much of their data is actually accurate. Prioritize Data Hygiene. Find the right tool.
Zoominfo
JULY 2, 2020
Below are 4 of the biggest challenges: Data decay : If your database is out of date, you could be including the wrong contacts in your marketing campaigns. And as it turns out, about 27% of business leaders are unsure about how much of their data is actually accurate. Find the right tool.
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Porch Group Media
APRIL 1, 2021
A brand’s customer list often has up to 25-50% classified as “inactive” (Marketo). With the cost of acquiring new business up to five times higher than that of maintaining an existing customer, reactivating these dormant customers can have a huge impact on your bottom line.
The Point
APRIL 8, 2015
The survey covered topics such as email frequency, program design, reporting, landing pages, and data hygiene. In some notable areas, the average marketing automation user appears to be achieving real business value. Respondents were then assigned a grade based on how many of their responses aligned with those best practices.
Adobe Experience Cloud Blog
MAY 15, 2019
There will always be other businesses—as well as friends, family members, and the latest Netflix shows—competing for space in their heads. Why target the busy executive who won’t have time to read your content when you can target the person tasked with researching technology and reporting to them? And this applies to everyone.
The Mx Group
MAY 17, 2018
Recently, I attended the Marketo Marketing Nation Summit, the annual conference and bash held by marketing automation platform (MAP) provider Marketo. In fact, during a session at Marketo Nation, one marketer explained it used to take him sixteen hours to send a time-sensitive email to 10,000 contacts. How many fields are there?
SalesIntel
JUNE 7, 2021
Data hygiene has become increasingly important to marketers, and the increasing volume of data has only made processing harder. To overcome this challenge, the need for quality data has led to automated data enrichment tools. Enriched lead data is required for accurate lead routing and assignment to sales.
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