KoMarketing Associates

JANUARY 19, 2021

In terms of investment in digital platforms this year, the majority of marketers (54%) said that they will increase how much they put into YouTube, while 34% said that they will at least contribute the same amount they’ve been putting into it thus far. This is compared to 71% who said the same in the prior year.

Video Marketing 159

Video Marketing Planning Youtube Statistics 159

KoMarketing Associates

MARCH 1, 2018

Display advertisements can be extremely effective at generating awareness, informing customers and potential customers of key changes and value propositions, and creating a huge digital footprint across many different websites that cover a vast array of topics and categories. Final Thoughts.

Display 184

Display Advertisements Advertising Adsense 184

KoMarketing Associates

AUGUST 9, 2019

New research from FacebookIQ suggests that businesses on Instagram may see more benefits than those that are not. Finding Target Customers through Social Media Marketing. Marketers have shown an interest in investing in social media in the past, but are their target customers really on platforms, such as Instagram?

Social Media 121

Social Media Customer Surveys Social Marketing Media 121

KoMarketing Associates

AUGUST 27, 2019

Decision-makers are using social media for business and for personal use, and it’s important to reach them whenever they’re online. Custom Images. It’s a place to make connections and build customer trust and loyalty. A large social media audience shows more credibility and respect in the industry.

Social Media 145

Social Media Paid Search Agency Examples Companies 145

KoMarketing Associates

APRIL 11, 2017

Earlier this year, Vidyard published research that showed how customers respond to personalized marketing videos vs. non-personalized videos. The “ 2017 Video in Business Benchmark Report ” showed that customized videos were viewed 35 percent more frequently than their counterparts. About Kimbe MacMaster.

Video Marketing 127

Video Marketing Top of Funnel Personalization Content Marketing 127

KoMarketing Associates

MAY 19, 2015

Interestingly enough, as I was writing this post, a report was released from Google that looked at YouTube searches. The biggest thing…how-to queries: “Searches related to “how-to” on YouTube are growing 70% year over year, with more than 100M hours of how-to content watched in North America so far this year.”. Need an example?

Youtube 120

Youtube Mobile Marketing Marketing & Strategy Correlation 120

KoMarketing Associates

JULY 11, 2017

In June 2017, data from the “ State of Social Video: Marketing in a Video-First World ” report from Animoto suggested that more customers were being influenced by the video content on social media. When appealing to business customers, that audience needs to know that your product or service will truly enrich their business in some way.

Video Marketing 142

Video Marketing Content Marketing Work Management Marketing Management 142

KoMarketing Associates

AUGUST 26, 2020

Here are some ideas for great LinkedIn video ads to get you started: Brief customer stories or testimonials. Remember the old rule in B2B: People do business with people. You can republish videos from other platforms, like Facebook and YouTube into your LinkedIn feed. It’s not YouTube. Include a call to action.

Linkedin 209

Linkedin Video Marketing B2B Marketing Marketing Strategy 209

KoMarketing Associates

JUNE 27, 2017

At this point we’ve all seen the stats around YouTube consumption and the billions of hours of video being viewed every day. If you take a look at their YouTube channel , they have a pretty substantial list of videos broken down by theme and business line. While it was certainly fun to make, Matt V. Crazy, right?! Not exactly.

Paid Search Agency 120

Paid Search Agency B2B Marketing Video Marketing Companies 120

KoMarketing Associates

APRIL 23, 2019

According to marketing expert Jeff Bullas , 93 percent of B2B buyers think businesses should have social media profiles and 81 percent of B2B companies have some sort of profile or account on social media. Users can now follow specific hashtags and business profiles can add their own unique hashtags to their page, which users can follow.

Paid Content 141

Paid Content Social Media Media B2B 141

KoMarketing Associates

JUNE 25, 2019

Customer spotlights or interviews. Facebook is likely the largest live streaming social media platform, outside of YouTube. In addition, if you have an exclusive or customer Facebook group that you manage, you can also go live in the group. Guidebook to help customers make a decision. Company news announcements.

B2B Marketing 218

B2B Marketing Marketing & Strategy Marketing Strategy Planning 218

KoMarketing Associates

JULY 11, 2019

We’ll show you what you need to do to manage your company page on LinkedIn in 2019, and give you a few opportunities for extra credit so your company can stand out and win more business. Remember: People don’t do business with businesses. People do business with people. Don’t use a YouTube link, for example.

Linkedin 126

Linkedin Work Management Marketing Management Paid Search Agency 126

KoMarketing Associates

DECEMBER 11, 2018

There are a few areas of focus, such as customer service and advertising, that will be slightly different for this demographic. According to Criteo , the most popular social media networks for this demographic are YouTube, Snapchat, and Instagram. So how can B2B marketers begin to target Generation Z?

Paid Content 123

Paid Content B2B Marketing Paid Search Agency Generation 123

KoMarketing Associates

AUGUST 18, 2020

Meta description 1: B2B video marketing on LinkedIn is one of the best opportunities in marketing if you want to increase engagement and drive business at the same time. Here are some ideas for great LinkedIn video ads to get you started: Brief customer stories or testimonials. It’s not YouTube. B2B Video Marketing on LinkedIn.

Linkedin 120

Linkedin Video Marketing B2B Marketing B2B 120

KoMarketing Associates

MARCH 6, 2013

Fully developed business-to-business (B2B) social media marketing programs are becoming common practice; recent survey results show nearly half of all B2B marketers (47%) are currently “very involved” or “fully integrated” with social marketing.

Social Media 120

Social Media Social Marketing B2B Marketing BtoB 120

KoMarketing Associates

JANUARY 26, 2017

Session : Mastering Web Analytics to Drive Business Growth. This interactive panel will highlight best practices for utilizing technology tools in everything from market analysis to customer acquisition. Session : Creating a Customer-Driven Content Strategy. HIMSS 2017 – Feb 19th & 20th. Location: Orlando, FL.

Conference 120

Conference Buying Cycle Analysis Social Media 120

KoMarketing Associates

NOVEMBER 3, 2015

As you are thinking about your own site, you need to be looking at the bigger picture in order to reach your customers and create the type of content they’ll want to consume. As a business, it’s your job to answer the questions of your customers and FAQFox finds those questions for you. Live Chat / Customer Support.

Keywords 120

Keywords Generation User-Generated Content Search Marketing 120

KoMarketing Associates

SEPTEMBER 5, 2017

As investment in social media continues to be on the rise, B2B marketers also face greater pressure to attribute their programs to broader business outcomes and revenue. Additional areas of opportunity – what about customer service and support? Furthermore, B2B CMO’s foresee social media spending rising to 18.5

Social Media 193

Social Media Marketing Budget B2B Thought Leadership Media 193

KoMarketing Associates

JUNE 29, 2016

From the group introduction: A community those looking to reach their best customers online through techniques like inbound marketing, search engine optimization (SEO) and social media. This LinkedIn group provides support and guidance for the platform and can be used in conjunction with the Analytics Help Center and YouTube channel.

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

KoMarketing Associates

JUNE 19, 2014

As businesses (and marketers), we need to make sure we are breaking down these silos to see the bigger picture. With social now positioned as a legitimate marketing channel with genuine customer (and potential customer) interactions, there’s a lot of great information coming out of the social media department. Connections.

Social Media 120

Social Media SEO Media Keywords 120

KoMarketing Associates

OCTOBER 5, 2017

While some companies are frustrated by the lack of visibility at the large shows due to not receiving speaking slots or not getting the right foot traffic, AdWeek reports that 67 percent of those polled have found that smaller industry shows are better for reaching customers. Combining these two has multiple benefits. Online Offer.

Work Management 138

Work Management B2B Marketing Marketing Management B2B 138

KoMarketing Associates

OCTOBER 12, 2015

Learn about the best social media platforms to engage international customers, with special considerations on reaching the mobile customer and how move them to your e-commerce site. So what are the top social media platforms marketers and business leaders need to consider as they consider a program across international markets?

Mobile Marketing 120

Mobile Marketing Social Media Trends Social Marketing 120

KoMarketing Associates

DECEMBER 14, 2015

I’ve applied this as I’ve launched my own business. For me, it’s “helping brands reach, engage and convert new customers.” ” Next, I committed to answering my potential customers top questions with blog articles published nearly every day. SIMPLE MARKETING TACTICS. EFFICIENT WEBSITE MARKETING.

Tactics 120

Tactics B2B Marketing Top of Funnel Effectiveness 120

KoMarketing Associates

FEBRUARY 19, 2013

Marty Weintraub and Lauren Litwinka, our friends over at AimClear , recently published The Complete Social Media Community Manager’s Guide: Essential Tools and Tactics for Business Success. Be Where Your Customers Are. For many businesses, the idea of establishing a social media presence can be overwhelming.

Paid Content 120

Paid Content Social Media Communities Social Marketing 120

KoMarketing Associates

APRIL 9, 2012

However, the new policy , which allows Google to synchronize data across all its services (Gmail, search history, YouTube, etc.) and offer users a “better, more intuitive experience,” has brought about more than just public outcry. It’s raised the question: How comfortable are we with personalized search ?

Privacy Policies 120

Privacy Policies Privacy Work Management Google 120

KoMarketing Associates

OCTOBER 18, 2018

Something like this is what we considered to be a sentence CTA: In that post, the entire last sentence (“Subscribe to our YouTube channel to make sure you catch our interview with Joshua March, founder and CEO of Conversocial. But on LinkedIn, they’re all business. It always begins with a verb. Most posts don’t have CTAs here.

Social Media 129

Social Media Analysis Paid Search Agency Media 129

KoMarketing Associates

FEBRUARY 25, 2020

Long red ladder to goal target business concept. All paid platforms allow you to create custom audiences based on cookies, emails, telephone numbers, and in some cases even home addresses. List Upload/Customer Match: Email addresses. Home address (not applicable for business addresses). 3D rendering. Phone numbers.

Top of Funnel 166

Top of Funnel Ideal Customer Profiles Tips B2B 166

KoMarketing Associates

MAY 16, 2013

This is even true in the B2B sector, where 44% of business executives (directors and above) use Facebook, which provides an opportunity for B2B Facebook pages to be seen by decision-making individuals at companies; it also increases chances for leads and sales. Oracle’s cover photo also clearly states its business objectives.

Facebook 120

Facebook B2B Gartner Best Practices 120

KoMarketing Associates

JANUARY 6, 2015

Business cases would be needed for moving to a new platform. The same type of SEO program and tactics will not work for all three of these organizations because each their website experiences, business strategies, and personnel resources are quite different. Bing Webmaster Guidelines. Google Algorithm Change History via Moz.

Enterprise Management 120

Enterprise Management Work Management CMS Development Marketing Management 120

KoMarketing Associates

MAY 31, 2012

Everyday 200 million tweets are shared and 70,000 hours of video are uploaded to YouTube. Organize: According to one B2B respondent from the Chief Marketer report, “The amount of time required to publish new content, establish and foster relationships, and convert them to customers is so much slower than traditional sales methods.”

Social Media 120

Social Media Media Work Management Marketing Management 120

KoMarketing Associates

NOVEMBER 10, 2021

Social media has changed the way we live, interact with each other, and, yes, even market our businesses. Finding the right platform for your business is crucial to an effective social strategy. That’s because most of their user base is highly educated and holds positions of power in the business world. More than 3.6

Social Media 276

Social Media Budget Programs Cost Per Thousand Statistics 276

KoMarketing Associates

AUGUST 3, 2022

Since you can do a lot of customization, your dashboard might look a little different. . Here’s the cool part — not only can you create custom reports in GA4, but you can actually add those reports to Google Analytics in several places. . Monetization helps e-commerce businesses track revenue generated. . Learn More.

Marketing Report 222

Marketing Report B2B Marketing Marketing Analytics Tools POS 222

KoMarketing Associates

OCTOBER 22, 2019

For those publishing on YouTube, there’s good news for you: the popular video platform is constantly adding new features to its “YouTube Studio” (which is still in beta, as of the time of publication). YouTube can transcribe videos automatically, or the platform allows you to do it manually. Take Advantage of Options.

Video Marketing 125

Video Marketing B2B Marketing Practices Tips 125

KoMarketing Associates

MAY 17, 2018

It’s no secret I’m passionate about the customer experience and content. Well, customers want a lot of things, but if I was to sum it up in a single phrase, it would be they want you to help them. Well, customers want a lot of things, but if I was to sum it up in a single phrase, it would be they want you to help them.

Top of Funnel 172

Top of Funnel Digital Marketing Funnels Content Buyer's Journey 172

KoMarketing Associates

JANUARY 13, 2021

We have new content formats like Stories and Lives, the opportunity to launch private Groups, or the ability to attract and convert customers via Messenger. Many business coaches pad out their email newsletter content by either announcing their next Facebook Live, or linking to a Facebook Live they did earlier. Customer Service.

Facebook 293

Facebook B2B Marketing Practices B2B 293

KoMarketing Associates

JANUARY 5, 2017

This is great for B2B marketers because you’re able to showcase your products, office space, or other areas of your business in a completely immersive way, making it possible for your customers to picture themselves in that scenario. 360-degree media is also great for showcasing your company’s culture.

Online Marketing 217

Online Marketing B2B Marketing CMS Development Planning 217

KoMarketing Associates

AUGUST 20, 2019

Business to Business (B2B) companies have not escaped from the shift in marketing trends. Business Skills. Additionally, Alicia Mello , one of our Content Marketing Strategists, brought up a business skill that is mandatory in the digital era: “ Organization is key in the digital era. Final Thoughts.

B2B Marketing 121

B2B Marketing Top of Funnel Planning Work Management 121