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Customer Experience Matrix

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Companies Scramble to Report on COVID-19 Business Impact

Customer Experience Matrix

Customer Data Platform vendor Amperity reported a less rosy result in its COVID-19 Retail Monitor , which draws data from Amperity’s retail clients. More social media consumption was one answer, with Facebook and Youtube heading the list. They also expected business to protect their workers and local communities.

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InfusionSoft ICON: Contined Focus on Helping Small Business

Customer Experience Matrix

Be that as it may, Godin or someone looking like him gave a keynote at the InfusionSoft ICON conference this week, and he observed you only see videos of bicycle crashes on YouTube, not videos of people riding along smoothly. infusionsoft small business marketing software' They may also be more open to competition than it seems.

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Lytics Adds Marketing Recommendations to a Customer Data Platform

Customer Experience Matrix

It’s just over one year since I first spoke with Lytics *, which at that time was (accurately) calling itself a Customer Data Platform but had not yet released a beta version of its product. The company has been busy since then, raising $7 million to supplement its initial $2.2 But perhaps I’m getting ahead of myself.

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Privacy Regulations Will Lead to Advertising Innovation

Customer Experience Matrix

Meanwhile, actions by Google, Microsoft, Apple and other major browser are putting still more barriers in the way of data business as usual. Advertising was a big and important business before the Internet existed and would remain one if the Internet went dark tomorrow. This is true on some level but shouldn’t be overstated.

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Hubspot Offers Small Business Marketers a Big Bundle of Features

Customer Experience Matrix

Small businesses willing to invest some effort should be pleased with the results. Yesterday’s post described one strategy to sell marketing automation to small businesses: provide a specific, turnkey service that requires virtually no skill or effort from the user. That would greatly limit the marketing automation vendors' business.

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Vendemore Moves B2B Display Ad Targeting Towards the Bottom of the Funnel

Customer Experience Matrix

My post last month on DemandBase and Bizo ’s products to target Web display ads at individual businesses resulted in a call from Vendemore , a Stockholm, Sweden-based firm that has been providing similar services for seven and a half years. It provides more global coverage than U.S.-centric centric DemandBase and Bizo.

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Reading the Hype Meter for Customer Experience Management

Customer Experience Matrix

Dale Wolf’s comment on my Wednesday post suggests hopefully “it could be that CEM recognition is about to get its due” based on the increasing frequency of “customer experience manager” as a job title. The thought here is that represents mainstream business reporting. But no Customer Experience Management for Dummies.