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| Page 1 of 9 | Previous | Next | IT'S ALL ABOUT REVENUE FEBRUARY 18, 2013  Which Types of YouTube Videos Garner the Most New Subscribers? [CHART] In previous Charts of the Week, we’ve focused on how YouTube videos are an important channel being used for documentation and product support. However, are the people who watch your videos then subscribing to your YouTube channel and, therefore, following your content, potentially becoming a customer? It’s a great way to add to your prospects and customer base. | GROW - PRACTICAL MARKETING SOLUTIONS APRIL 14, 2013  The future of business: Six layers of customer engagement 'Over the past few years I have been giving a speech about the “six layers” of customer engagement. We are in the process of creating increasingly complex layers of digital distance between our companies and our customers. Historically, we dealt with customers face-to-face, with a trusted word and a firm handshake. So, our businesses need to be there. The third layer. | | | | | |
| | | HUBSPOT APRIL 14, 2011  How To Use YouTube For eCommerce How to Use YouTube To Increase Sales. decided one Saturday afternoon to put my video camera on a stand, set up a table, and show my customers how to fold a bandanna. Customers would frequently purchase bandannas from my online store and after receiving the bandanna, would send us questions about how to fold the bandanas for that urban look. Why Video? Where do you start? | IT'S ALL ABOUT REVENUE DECEMBER 17, 2012  The Impact of Online Video on Customer Support [CHART] by Andrew Stivelman | Tweet this In November, I asked what now appears to have been a rhetorical question: Is YouTube replacing the Printed Manual? Then, just as I sat down to write this follow-on article, I saw a tweet that YouTube is holding a Next How-to Guru contest for creators of How-To videos, the winners of which will receive training and equipment, promotion and mentorship. | GROW - PRACTICAL MARKETING SOLUTIONS JANUARY 29, 2013  There will be no social media apocalypse But there is one “fact” that Eric has included in each version that makes me cringe: “The ROI of social media is your business will still exist in 5 years.” Ironically, Eric’s first video with this quote was about five years ago … and there has been no such end of the business world. Social media does not assure business success. Like Apple. | | | | | | | |
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 Case study: Medical practice increases revenue, conversions through content strategy
About a year ago, I introduced you to Lisa Reath, who is the business/marketing manager for a nearby medical clinic. Lisa faces an extraordinary marketing challenge — engage customers with a medical practice, which of course is surrounded by patient privacy issues. Unless, of course, you possess the business savvy of Ms. “That was new mindset for me and our business.” winner is randomly chosen from the correct answers and announced by a short YouTube video every Wednesday. Reath. But first, let’s review her strategy. What’s cooking. MORE >> -
B2B MARKETING BLOG | WEDNESDAY, APRIL 20, 2011 Reeling in B2B Customers with Video
And in today’s fast-paced business environment, videos are a dynamic way to capture prospects’ attention rather than feeding them [.]. Creative Interactive Marketing content social media B2B B2B Marketing content marketing video YouTubeVideos have found their place in B2B marketing, and they’re here to stay. It has become common practice for B2B companies to produce online videos in order to communicate the value of their products and services. MORE >> -
DELICIOUS B2BMARKETING | THURSDAY, DECEMBER 23, 2010  B2B Video Content Marketing on Youtube
@RBeale on Twitter Ryan Beale on Facebook RBeale.com RSS Feed Ryan Beales Email Home About Contact Comment Policy Buy Thesis PPC SEO Social Media Marketing Subscribe Today Internet Marketing, Sales & Sports | Ryan Beale Why B2B Marketers Should Consider Adding Video Content on Youtube by rbeale on May 18, 2010 · View Comments in Internet Marketing Spread it! Today, I will touch on a few reasons why Marketers should consider video content creation and Youtube to get found online by the right prospects. This is where YouTube breaks down, per my previous comment. MORE >> -
FEARLESS COMPETITOR | SATURDAY, SEPTEMBER 10, 2011  How Businesses Use Social Media for Recruiting [INFOGRAPHIC]
LinkedIn isn’t the only social network that helps in the job search process — Facebook , Twitter , YouTube and Google+ have all been used by people to land jobs in innovative ways. Employers are taking note of the importance of social media in the recruiting process, and the majority of businesses are turning to social media to find and evaluate job candidates, according to this infographic compiled by Career Enlightenment , a resource for online job seekers. She also writes within Mashable ‘s business and marketing vertical. Thanks Erica. ericaswallow. MORE >> -
PUZZLE MARKETER | FRIDAY, AUGUST 17, 2012  Interesting Marketing Trends of Small Businesses [Infographic]
Small businesses face challenges of small budgets and scarce resources, causing them to be even more selective of their decisions in growing their top line. Small businesses therefore test, pivot, and analyze to recognize where their dollars would be best spent. Bolt Insurance Agency compiled an interesting infographic that compiles research and data from Constant Contact, Facebook, Twitter, LinkedIn, YouTube, e-Dialog, ExactTarget, and the U.S. This infographic outlines some of the tactics and observations that help small businesses advertise. Postal Service. MORE >>
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