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What is an NFT — And How Can it Help You Build Deeper Customer Relationships?

Salesforce Marketing Cloud

You may still wonder: What is an NFT and how can it help my business ? While more businesses embrace NFTs, should you enter this new Web3 world? While more businesses embrace NFTs, should you enter this new Web3 world? Here, we offer a primer to help make sense of NFTs and how they can benefit businesses. What is an NFT?

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Your 2020 Crisis Marketing Strategy: Marketing Communication and the Coronavirus

Martech Advisor

In the wake of the Coronavirus outbreak, businesses are facing the heat due to quarantine restrictions, travel bans, event cancellations, and so on. The canceling of live events will hurt the travel and hospitality industry, and harm local businesses. Learn More: Top 6 Customer Experience (CX) Strategy Best Practices for 2020.

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What Is the Fourth Industrial Revolution?

Salesforce Marketing Cloud

As a result of this perfect storm of technologies, the Fourth Industrial Revolution is paving the way for transformative changes in the way we live and radically disrupting almost every business sector. Plus, designs can be customized to ensure a perfect fit. Web3 Web3 is the third iteration of the internet.

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What Is an API? The Answer in 300 Words or Less

Hubspot

Here's a brief definition of an API, followed by some key information on how to make one work for your business. One of the first questions many marketers ask is: Why do all of these businesses share their data openly, for free? In that process, APIs facilitate the data needed to provide solutions to customer problems.

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7 Content Marketing Poop Scoops

Convince & Convert

Your customers aren’t dull. You can upload and share your opinion regarding the restroom where you did your business. The site’s home page invited me to check out additional parenting resources from Pampers on YouTube and Facebook as well as a newsletter and a rewards program where Twitter followers enjoy exclusive offers.

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Book Review: Social Media Marketing

Webbiquity

As she notes in her introduction, Li’s book is organized around four main themes: Research: start by using search and social media monitoring tools to discover where your customers and prospects are congregating. Li really “gets&# social media from the social, search and business perspectives, and this shows throughout the book.

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Alterian Pushes Into Social Media Management with Techrigy Acquisition

Customer Experience Matrix

Although other marketing automation vendors like Unica and SAS are generally more expansive, Alterian has been particularly aggressive about integrated customer management. This set of features means that Techrigy is really built more for corporate PR departments and marketing agencies than one-on-one customer management.